The document defines creativity as bringing something new into existence through products, processes, or thoughts. It discusses how creativity is demonstrated through invention, new processes, perspectives, and influencing others' perspectives. The document provides tips for being more creative such as brainstorming, exercising, sleeping on ideas, and being in creative environments. It explores perspectives on where creativity comes from, such as experiences coupled with personal resources. The role of creativity in media is discussed as well as Sir Ken Robinson's views on creativity in education.