This document analyzes the music video for "Stay Awake" using Andrew Goodwin's theory of music videos. It discusses how the visuals relate to the lyrics through both literal and illustrative images. For example, shots of a girl in a rabbit head relate literally to the lyrics "Did we chase the rabbit into wonderland", while tattoos illustrate the meaning of "We'll be the leaders of a messed up generation". The visuals also reflect the tone and atmosphere of the music through techniques like matching editing pace to the beats. Overall, the video uses various visual elements to both directly and indirectly relate to the lyrics and genre of the song.

1. Analysing a music
video using
Andrew
Goodwin’s theory
Example- Stay awake
By
Sophie Lane

2. Andrew Goodwin’s theory
Characteristics and features that can be found in music
videos:
 There is a relationship between lyrics and visuals.
 There is a relationship between music and visuals. (the
tone and atmosphere of the visuals reflects that of the
music) (illustrate, amplify, disjuncture)
 Music videos demonstrate genre characteristics.
 The demands of the record label will include the need
for lots of close ups of the artist and the artist may
develop motifs which recur across their work.
 There is frequent reference to notion of looking and
particularly voyeuristic treatment of the female body.
 There are often intertexual reference. (to films, tv etc)

3. Relationship between lyrics and
visuals
“Did we chase the rabbit into wonderland” “Don’t need sleeping beauty”
“We’ll be the leaders of a messed up generation”

4. Explanation of matching lyrics
and visuals
This song is about how the recent generation has changed and
become “messed up”.
Throughout the music video a lot of different images are used
that are related and unrelated to the lyrics.
“Did we chase the rabbit into wonderland” is paired with the
visual of a girl in a forest wearing a rabbit head. This is a very
literal image but it unrelated to the songs meaning.
“Don’t need sleeping beauty” also has the same approach as it
is paired with an image of a girl sleeping. The image is very literal
but is not what the lyrics mean in this song, because the
meaning is that fairy tales and innocence isn’t present in this
generation.
“We’ll be the leaders of a messed up generation” is paired with
an image of a mans arms covered in tattoos which is illustrating
the meaning of the lyrics.

5. Relationships between music
and visuals.
There is a clear relationship
between music and visuals in
this video. The visuals respond to
the music by illustrating the
meaning of the lyrics and genre.
These images illustrate the music
video is about how society has
changed and it shows how are
generation is being
represented. The beats in the
music are illustrated through
editing. Long shots are used on
the slower beats and short shots
for the more upbeat parts of the
song.