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Creating win-win-win
Ventures for Founders,
Investors and Advisors
By Tristan Senycia
Startup Vault Accelerator
About The Startup Vault
We run a Venture Builder to help founders successfully start-up
and scale-up innovative ventures by providing access to:
Pre-Seed Capital of
A Purpose-Built Global Strategy
Advisor Network
We take Startups from Pre-Seed to Series A maturity
About The Startup Vault
How your Product Fits
into the World
Difference between:
Product vs
Venture vs
Startup
Ecosystem
Product vs Venture
Two different mindsets
You are building a Venture…
not just a Product
Rule of thumb is:
Getting to market = 3x Cost
of Minimum Viable Product
Typical Scenario:
Tech Founders develop their product
& then run out of cash to
commercialise
Time / opportunity cost
Product Development
Commercialisation
Commercialisation…
a nebulous, umbrella term
Product Strategy
Product Visioning
Route-to-Market clarification
Go-To-Market Strategy
Business Model Innovation
Financial Modelling for Startups
IP Strategy
Startup Human Resource Strategy
Software Architecture
Marketing Strategy
Sales Strategy
Business Development Strategy
Branding Strategy
Accelerator Design
Fundraising strategy
Product Positioning
Validation Strategy
Partnering / Joint Venturing
Strategy
Capital Raising & Commercialisation
Challenges
Lack of Pre-Seed / Seed Capital
Lack of highly experienced Startup Advisors
Prevalence of Unsophisticated/Silent Money
Weak Models of Innovation/
Commercialisation
Piecemeal & Fragmented Ecosystems
Unrealistic VC Expectations
Unclear definition of ‘Investment Readiness’
Capital Raising Challenges
Top funding sources
Capital Raising Challenges
Models of Starting up
What Venture Builder
Model Acknowledges
Founders are hugely
undersupported
Founders are cash strapped
Solopreneurship is close to
mission impossible
There is a lot that Founders
don’t know in their first 10 years
Venture Building…
Building Blocks
Strategic Investment
Highly Competent Startup
Strategy Advisors
Highly Coachable
Founders
Winning model
Strategic Investment
Compatible Investors, not cowboys
Cowboys do more damage than good
Credit: Mike Kyriacou
Entrepreneurial Technology Executive // Industry Fellow at UC Berkeley
Highly Competent Startup
Strategy Advisors
Knowledge
Skills
Frameworks
Networks
(Path to Market, Path to Investors)
Experience
Decision making ability
Coordinate your journey
Advisors can be hugely beneficial
if you leverage their:
Multiple Advisors = a Force Multiplier
Highly Coachable Founders
Open-minded
Obsessive about their project /
Tenacious
Coachable/ Low level of Ego
Optimistic
Accepts their personal limitations /
willing to bring in help
Realistic
Trustworthy
Patient
15 Traits of the Ideal
Startup Founder
It is a Win-Win-Win
Scenario
Investors get into the deal pre-product/
pre-traction
Much lower risk for Investors
Cheaper/free for Founders
Pays for the quality Advisors you need
Phase 0 - Our Onboarding
Process
First Impressions of the Venture /
Founding Team
Investment Readiness Assessment,
do we see the future potential
Viability & Quality Checking /
Due-Diligence
Upgrade to Investor-Level Pitch Deck
Phase 1a - Pre-Acceleration
(Investment Readiness)
Phase 1b - Investor Outreach
& Pre-Seed Raise
Take the deck to the Investor Deck
to Market, variety of channels:
UK-Based Angel Platforms
Create an investor pipeline
Create a bun-fight to participate in
Market Opportunity
Startup Vault
Repurposed Angel
Syndicate
Membership overlap
Phase 2 - Raise a significant
Pre-Seed/Seed
Typically >A$275k
Typically Highly Competitive to get
cash
Enough to get to Series A/B maturity
Enough for both Product Development
and Commercialisation
Designed to last for 3 years
Cross the notorious ‘Valley of Death’
Phase 3 - Accelerator
(Execution)
Execute on Operational Business
Plan
Set up the business properly
Raise more cash as we go... under
ESIC (SEIS/EIS)
Pull in grant money
Raise Series A/B, keep going and
going
Summary of Startup Vault Benefits
Investment Syndicate insiders
Connected up process
Avoid false starts
Don’t run out of money
Highly experienced team
Dramatically shorten learning curve
Leverage network of your advisory/NED
team
Increased valuations
Listing on our website as Alumni
of the programme
Thank you!
Feel free to get in touch if you have
a project which is:
High-Growth Potential
Potentially Viable
Potentially Investable
So apply here:
https://gust.com/programs/the-vaul
t-s-investment-readiness-programme

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Creating win win-win ventures for founders, investors and advisors v3

  • 1. Creating win-win-win Ventures for Founders, Investors and Advisors By Tristan Senycia Startup Vault Accelerator
  • 2. About The Startup Vault We run a Venture Builder to help founders successfully start-up and scale-up innovative ventures by providing access to: Pre-Seed Capital of A Purpose-Built Global Strategy Advisor Network We take Startups from Pre-Seed to Series A maturity
  • 4. How your Product Fits into the World Difference between: Product vs Venture vs Startup Ecosystem
  • 5. Product vs Venture Two different mindsets
  • 6. You are building a Venture… not just a Product Rule of thumb is: Getting to market = 3x Cost of Minimum Viable Product Typical Scenario: Tech Founders develop their product & then run out of cash to commercialise Time / opportunity cost Product Development Commercialisation
  • 7. Commercialisation… a nebulous, umbrella term Product Strategy Product Visioning Route-to-Market clarification Go-To-Market Strategy Business Model Innovation Financial Modelling for Startups IP Strategy Startup Human Resource Strategy Software Architecture Marketing Strategy Sales Strategy Business Development Strategy Branding Strategy Accelerator Design Fundraising strategy Product Positioning Validation Strategy Partnering / Joint Venturing Strategy
  • 8. Capital Raising & Commercialisation Challenges Lack of Pre-Seed / Seed Capital Lack of highly experienced Startup Advisors Prevalence of Unsophisticated/Silent Money Weak Models of Innovation/ Commercialisation Piecemeal & Fragmented Ecosystems Unrealistic VC Expectations Unclear definition of ‘Investment Readiness’
  • 12. What Venture Builder Model Acknowledges Founders are hugely undersupported Founders are cash strapped Solopreneurship is close to mission impossible There is a lot that Founders don’t know in their first 10 years
  • 13. Venture Building… Building Blocks Strategic Investment Highly Competent Startup Strategy Advisors Highly Coachable Founders Winning model
  • 14. Strategic Investment Compatible Investors, not cowboys Cowboys do more damage than good Credit: Mike Kyriacou Entrepreneurial Technology Executive // Industry Fellow at UC Berkeley
  • 15. Highly Competent Startup Strategy Advisors Knowledge Skills Frameworks Networks (Path to Market, Path to Investors) Experience Decision making ability Coordinate your journey Advisors can be hugely beneficial if you leverage their: Multiple Advisors = a Force Multiplier
  • 16. Highly Coachable Founders Open-minded Obsessive about their project / Tenacious Coachable/ Low level of Ego Optimistic Accepts their personal limitations / willing to bring in help Realistic Trustworthy Patient 15 Traits of the Ideal Startup Founder
  • 17. It is a Win-Win-Win Scenario Investors get into the deal pre-product/ pre-traction Much lower risk for Investors Cheaper/free for Founders Pays for the quality Advisors you need
  • 18. Phase 0 - Our Onboarding Process First Impressions of the Venture / Founding Team Investment Readiness Assessment, do we see the future potential Viability & Quality Checking / Due-Diligence Upgrade to Investor-Level Pitch Deck
  • 19. Phase 1a - Pre-Acceleration (Investment Readiness)
  • 20. Phase 1b - Investor Outreach & Pre-Seed Raise Take the deck to the Investor Deck to Market, variety of channels: UK-Based Angel Platforms Create an investor pipeline Create a bun-fight to participate in Market Opportunity Startup Vault Repurposed Angel Syndicate Membership overlap
  • 21. Phase 2 - Raise a significant Pre-Seed/Seed Typically >A$275k Typically Highly Competitive to get cash Enough to get to Series A/B maturity Enough for both Product Development and Commercialisation Designed to last for 3 years Cross the notorious ‘Valley of Death’
  • 22. Phase 3 - Accelerator (Execution) Execute on Operational Business Plan Set up the business properly Raise more cash as we go... under ESIC (SEIS/EIS) Pull in grant money Raise Series A/B, keep going and going
  • 23. Summary of Startup Vault Benefits Investment Syndicate insiders Connected up process Avoid false starts Don’t run out of money Highly experienced team Dramatically shorten learning curve Leverage network of your advisory/NED team Increased valuations Listing on our website as Alumni of the programme
  • 24. Thank you! Feel free to get in touch if you have a project which is: High-Growth Potential Potentially Viable Potentially Investable So apply here: https://gust.com/programs/the-vaul t-s-investment-readiness-programme