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©	
  2015	
  Catalyst	
  Ventures	
  Ltd.	
  	
  All	
  Rights	
  Reserved.
WE BUILD STARTUPS
ABOUT CATALYSTBUILDER
2
n  Hong Kong based venture builder started in
2015
n  Provides funding, knowledge, connections
and practical services to build your startup
dreams
SHOWCASE



FIND USEFUL AND INTERESTING LOCATIONS

(POINT OF INTEREST) AND PEOPLE NEARBY
n  Winner of the Google EYE program 2014
n  Silver Award 2015 Winner of the Best ICT Startup
Award
n  Joined CatalystBuilder in early 2015
3
VENTURE-BUILDING is a rising movement in
the Tech and Startup Industries
4
BUILD THE VENTURE
5
New Venture
Investors
 CatalystBuilder
Equity
Investment
Equity
Co-founder / Services
THE PROCESS
6
Build	
  
(12-­‐18	
  months)	
  
Launch	
  
Next	
  Round	
  
Funding	
  
WHY VENTURE BUILDING?
7
8
n  Ideas are worthy but execution is everything
n  Needs perfect and timely execution to have a
chance to survive and move to next stage
n  Venture builder has an experience in-house
team and a strong sharing network to help the
product and capture market share quicker
than its competitors
SPEED
9
n  In traditional VC world, help from mentors and
advisors is not efficient as they are not close
to the company in order to add value on a
REGULAR BASIS
n  The venture will give away equity but this
exchange make more sense for young
entrepreneurs who see value in the
experience of working under experienced
leaders and founders
PRACTICAL MODEL FOR YOUNG
ENTREPRENEURS
WHY CATALYSTBUILDER?
10
11
Business Model Design
Marketing Strategy
Design
Programming
Marketing Strategy
Legal & Accounting
Capital Raising
COMPREHENSIVE SERVICES
Managing Director - Alex CHENG
Startup Experience
n  Mentor of the Google EYE (Empowering Young Entrepreneurs) program
n  Founder of FoodEasy.com
n  Founder of the leading Hospitality Digital Consultancy Business Creation
n  Extensive network with local startups and Google
n  Advisor and Founding Partner of the Google EYE winning team Around

Work & Education Background
n  Worked for HSBC and Accenture on Investment Banking and Consulting
n  Degree of Computer Science from Columbia University
n  Master of Investment Management from HKUST
12
OUR TEAM
Technical Lead & US Liaison – Patrick LEUNG
Startup Experience
n  Founder of FoodEasy.com

Technical Expertise
n  Web infrastructure, IT security and liaison for US west coast tech centers

Work & Education Background
n  Application development and technology project management at global
investment banks including JPMorgan, Morgan Stanley and Goldman Sachs
n  Led technology teams at hedge funds and technology service providers
n  Double degrees in Computer Science and Economics, UC Berkeley
13
OUR TEAM
Venture Operations & Execution – Jennifer LI
Startup Experience
n  Co-Founder of hospitality digital consultancy - Business Creation
n  Co-Founder of early child music education program - Orff4Kids
n  Co-Founder of signature dish mobile app - FoodFinder

Work & Education Background
n  Managing Director of Business Creation and FoodEasy
n  Degree of Laws from University of London (External)
n  Degree of Business Administration (Marketing) from HKUST
14
OUR TEAM
Design, UX & UI – Perphy WOO
Startup Experience
n  Co-Founder and COO of Advwhere, winner of HKSTP-PolyU Tech Incubation Fund Scheme and CoCoon
Pitch Final Summer 2015
n  Co-Founder and CTO of on-demand clothing alteration platform Measurism
n  Co-Founder and Executive Chairman of complaint management system UPXET
n  Founding Consultant and Solution Partner of Praisage
n  Development Team of MTR Buddy
n  Editor of Starthub.hk
n  PolyU Leader of YCombinator CS183B
n  Extensive network with local designers and developers

Work & Education Background

n  Portfolio Director of U.S. based internet company Opium Ventures
n  Project Director of the UX consultancy Pred
n  Worked for PacificLink (acquired by Accenture) on project consulting and management
n  Master of Design (Design Strategies) from PolyU
n  Degree of English Communications from PolyU
15
OUR TEAM
Alex Cheng – Managing Partner

Email 
alex@CatalystBuilder.com

Facebook 
www.fb.com/alexscheng
LinkedIn 
www.linkedin.com/in/alexcheng

www.CatalystBuilder.com
www.fb.com/CatalystBuilder.com
www.linkedin.com/company/catalystbuilder

16
CONTACT

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CatalystBuilder Introduction 2015.08.31

  • 1. ©  2015  Catalyst  Ventures  Ltd.    All  Rights  Reserved. WE BUILD STARTUPS
  • 2. ABOUT CATALYSTBUILDER 2 n  Hong Kong based venture builder started in 2015 n  Provides funding, knowledge, connections and practical services to build your startup dreams
  • 3. SHOWCASE
 
 FIND USEFUL AND INTERESTING LOCATIONS
 (POINT OF INTEREST) AND PEOPLE NEARBY n  Winner of the Google EYE program 2014 n  Silver Award 2015 Winner of the Best ICT Startup Award n  Joined CatalystBuilder in early 2015 3
  • 4. VENTURE-BUILDING is a rising movement in the Tech and Startup Industries 4
  • 5. BUILD THE VENTURE 5 New Venture Investors CatalystBuilder Equity Investment Equity Co-founder / Services
  • 6. THE PROCESS 6 Build   (12-­‐18  months)   Launch   Next  Round   Funding  
  • 8. 8 n  Ideas are worthy but execution is everything n  Needs perfect and timely execution to have a chance to survive and move to next stage n  Venture builder has an experience in-house team and a strong sharing network to help the product and capture market share quicker than its competitors SPEED
  • 9. 9 n  In traditional VC world, help from mentors and advisors is not efficient as they are not close to the company in order to add value on a REGULAR BASIS n  The venture will give away equity but this exchange make more sense for young entrepreneurs who see value in the experience of working under experienced leaders and founders PRACTICAL MODEL FOR YOUNG ENTREPRENEURS
  • 11. 11 Business Model Design Marketing Strategy Design Programming Marketing Strategy Legal & Accounting Capital Raising COMPREHENSIVE SERVICES
  • 12. Managing Director - Alex CHENG Startup Experience n  Mentor of the Google EYE (Empowering Young Entrepreneurs) program n  Founder of FoodEasy.com n  Founder of the leading Hospitality Digital Consultancy Business Creation n  Extensive network with local startups and Google n  Advisor and Founding Partner of the Google EYE winning team Around Work & Education Background n  Worked for HSBC and Accenture on Investment Banking and Consulting n  Degree of Computer Science from Columbia University n  Master of Investment Management from HKUST 12 OUR TEAM
  • 13. Technical Lead & US Liaison – Patrick LEUNG Startup Experience n  Founder of FoodEasy.com Technical Expertise n  Web infrastructure, IT security and liaison for US west coast tech centers Work & Education Background n  Application development and technology project management at global investment banks including JPMorgan, Morgan Stanley and Goldman Sachs n  Led technology teams at hedge funds and technology service providers n  Double degrees in Computer Science and Economics, UC Berkeley 13 OUR TEAM
  • 14. Venture Operations & Execution – Jennifer LI Startup Experience n  Co-Founder of hospitality digital consultancy - Business Creation n  Co-Founder of early child music education program - Orff4Kids n  Co-Founder of signature dish mobile app - FoodFinder Work & Education Background n  Managing Director of Business Creation and FoodEasy n  Degree of Laws from University of London (External) n  Degree of Business Administration (Marketing) from HKUST 14 OUR TEAM
  • 15. Design, UX & UI – Perphy WOO Startup Experience n  Co-Founder and COO of Advwhere, winner of HKSTP-PolyU Tech Incubation Fund Scheme and CoCoon Pitch Final Summer 2015 n  Co-Founder and CTO of on-demand clothing alteration platform Measurism n  Co-Founder and Executive Chairman of complaint management system UPXET n  Founding Consultant and Solution Partner of Praisage n  Development Team of MTR Buddy n  Editor of Starthub.hk n  PolyU Leader of YCombinator CS183B n  Extensive network with local designers and developers Work & Education Background n  Portfolio Director of U.S. based internet company Opium Ventures n  Project Director of the UX consultancy Pred n  Worked for PacificLink (acquired by Accenture) on project consulting and management n  Master of Design (Design Strategies) from PolyU n  Degree of English Communications from PolyU 15 OUR TEAM
  • 16. Alex Cheng – Managing Partner Email alex@CatalystBuilder.com Facebook www.fb.com/alexscheng LinkedIn www.linkedin.com/in/alexcheng www.CatalystBuilder.com www.fb.com/CatalystBuilder.com www.linkedin.com/company/catalystbuilder 16 CONTACT