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Kieran Garvey
Business Development Manager
kieran@crowdcube.com
@Crowdcube
 Funding is extremely difficult to access for most start-
ups and early stage businesses
 Debt finance not accessible to most early stage/start-
ups
 Limited access to Venture Capital for small companies
 Angels are great but not enough of them – too many
great entrepreneurs not enough supply of Angel cash.
 Difficult for ordinary people to access investments in
private companies
The Problem
 Crowdcube is the world’s first and leading equity crowdfunding platform
giving entrepreneurs a new way to raise investment
 Fully authorised and regulated by the Financial Conduct Authority
The Crowdcube solution
The solution - crowdfunding
What are the benefits?
 New way to raise finance
 UK wide investor reach
 Easier to promote
 Cost effective
 Marketing effect
 Crowd feedback
 Financial return
 ‘Armchair Dragon’
 Support friends and family
 Participation
 Lower/spread risk
 Simple to invest
Case studies
What you need to apply...
 Investment description: Around 200 words that outline the idea,
the market and the people that will make the business a success
 Exit strategy: Around 200 words that detail how investors will get
their investment back (trade sales, share buy back...)
 Business plan: As a PDF that follows this advice
 Financial forecasts: As a PDF that meets these requirements
 Video: See this guide for details
Pitch marketing checklist
 Get 10 investors lined up before you
go public
 Prepare emails to send out and
spread the word
 Speak to angels and other investors
 Contact loads of blogs and
publications
 Social media channels
Add your pitch URL to your
email signature
Organise a launch event
(e.g. Artisan Burger Company)
Send regular updates
Put on a webinar for investors
Secure 33% of your investment
to access the Crowdcube Fund.
Creating a buzz
Kieran Garvey
Business Development Manager
kieran@crowdcube.com
07546264903

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Show Me The Money London 2014 - Presentation by Kieran Garvey Business Development Manager at Crowdcube

  • 1. Kieran Garvey Business Development Manager kieran@crowdcube.com @Crowdcube
  • 2.  Funding is extremely difficult to access for most start- ups and early stage businesses  Debt finance not accessible to most early stage/start- ups  Limited access to Venture Capital for small companies  Angels are great but not enough of them – too many great entrepreneurs not enough supply of Angel cash.  Difficult for ordinary people to access investments in private companies The Problem
  • 3.  Crowdcube is the world’s first and leading equity crowdfunding platform giving entrepreneurs a new way to raise investment  Fully authorised and regulated by the Financial Conduct Authority The Crowdcube solution
  • 4. The solution - crowdfunding
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  • 9. What are the benefits?  New way to raise finance  UK wide investor reach  Easier to promote  Cost effective  Marketing effect  Crowd feedback  Financial return  ‘Armchair Dragon’  Support friends and family  Participation  Lower/spread risk  Simple to invest
  • 11. What you need to apply...  Investment description: Around 200 words that outline the idea, the market and the people that will make the business a success  Exit strategy: Around 200 words that detail how investors will get their investment back (trade sales, share buy back...)  Business plan: As a PDF that follows this advice  Financial forecasts: As a PDF that meets these requirements  Video: See this guide for details
  • 12. Pitch marketing checklist  Get 10 investors lined up before you go public  Prepare emails to send out and spread the word  Speak to angels and other investors  Contact loads of blogs and publications  Social media channels Add your pitch URL to your email signature Organise a launch event (e.g. Artisan Burger Company) Send regular updates Put on a webinar for investors Secure 33% of your investment to access the Crowdcube Fund.
  • 14. Kieran Garvey Business Development Manager kieran@crowdcube.com 07546264903

Editor's Notes

  1. Venture capital good but not for small amount less than 1 million Debt finance available forbusinesses with track record not typically for businsses less than 3 years old. Angels not interested in deals less than 100k What about people who want to invest less than £50K or even £10k?
  2. Venture capital good but not for small amount less than 1 million Debt finance available forbusinesses with track record not typically for businsses less than 3 years old. Angels not interested in deals less than 100k What about people who want to invest less than £50K or even £10k?
  3. Crowdfunding = Web-based service to let people get access to finance. For entrepreneurs new source of finance Small investors - lets them get in on the action normally preserve of rich and wealthy Platform enables crowdfunding - lots of small contributions from many to make a big amount of money - in this case of Crowdcube Enterprise
  4. 60
  5. We have been featured in so many publications – just about every single serious business news report. From the FT to the Daily Mail.