Creating the optimal elevator pitch 220512
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This document provides guidance on creating an effective elevator pitch. It explains that an elevator pitch should be short, with varying recommended lengths between 30 seconds to 7 seconds. It also notes that an elevator pitch is central to communicating one's personal and business brand. The document then offers tips for crafting a pitch, including keeping it short, offering value, being credible, and having a clear goal or hook. It provides an example pitch. Overall, the document aims to help readers understand what an elevator pitch is and provide strategies for creating a concise, engaging pitch about oneself or one's business.
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1) It is morally responsible and meets growing market and customer expectations for environmentally-friendly practices.
2) Embracing sustainability can improve a business's bottom line performance over time as consumers increasingly favor brands they perceive as sustainable.
3) Successful sustainability marketing requires businesses to authentically adopt and demonstrate sustainable practices throughout their operations, not just "sell" the idea of sustainability.
4) Marketers should position sustainable products and services as delivering quality and performance first, with environmental benefits as an additional value.
Social media training
The document provides guidance on developing a social media success plan in 3 steps: 1) Research your target audience and how they use social media, 2) Create a content plan and integrate it with your overall marketing, 3) Engage with your audience by listening and responding frequently with accurate, relevant, and engaging content. It emphasizes that social media is about building customer relationships rather than just marketing and provides tips on measuring success through trust, reputation, and conversions rather than just clicks, fans, and likes.
Online pr presentation october 2011 for slideshare
Online PR involves engaging in two-way communication, building relationships, and guarding a company's reputation across online platforms. The communications landscape has changed significantly as Australians increasingly use social media - 9 million Australians use social networking, 4 in 5 share photos online, and 1 in 4 read tweets. This matters for business because 9 in 10 Australian internet users look to others online for product opinions and information. Journalism has also gone social, with citizens sharing and gathering news online across multiple communities and networks. Effective online PR now requires mobilizing, disseminating information quickly, and telling stories across more online places and sources of information.
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With electronic direct marketing and email being used to greater effect, newer and more innovative techniques are being applied to push the boundaries of what this channel can deliver. eDM can be an easily misunderstood marketing function. Perhaps because email carries stigma from earlier times when email was pushy and interrupting. Perhaps messages in your inbox have been completely normalised to the point of being ignored because they are so common, or maybe emails have been created without professional design considerations. Whatever the case used to be, it isn’t so anymore. The digital landscape has changed and email hasn’t been sleeping. The following presentation outlines the basic elements of eDM's and why it is an important communication tool.
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Creating the optimal elevator pitch 220512
- 1. CREATING THE OPTIMAL “ELEVATOR PITCH”
- 2. Who are you? What do you do? Linc
- 3. Who do you work for? What do they do? Linc
- 4. 1 Individual Pitch • Employers • Partners 2 Business Pitch • Client • Financier Linc
- 5. Linc
- 6. • 30 seconds • 20 seconds • 10 seconds • 7 seconds Linc
- 7. • Central to communicating your personal brand • Central to communicating your business brand Linc
- 8. Your Elevator Pitch is your very own “Movie Trailer” Linc
- 9. Linc
- 10. WHY HOW WHAT Linc
- 11. 1 Keep it short 2 Keep it fresh 3 Offer real value 4 Make it credible 5 Have a hook Linc
- 12. 6 Keep it simple 7 Avoid all jargon 8 Make it relevant 9 Have clear goals 10 Sell yourself/firm Linc
- 13. Who are you? What do you do? Linc
- 14. John Carlson I am the principal strategic planner at Linc. My background is in psychology and behaviour management. My job is to make people do what our clients want them to do. Linc
- 15. 1 Define the brand 2 Set clear objectives 3 Define key messages 4 Draft Elevator Pitch Linc
- 16. 5 Say it out loud 6 Refine and tighten 7 Say it to colleagues 8 Refine and tighten Linc
- 17. Who do you work for? What do they do? Linc
- 18. Linc Our business is marketing and communication. Our approach is highly strategic, very commercial and fully integrated. Our philosophy is “Fuck the Rules” Linc
- 19. 1 Use your own words! 2 Understand what you are saying! Linc
- 20. 3 Tailor your words to the audience! 4 Practice until it is a part of you! Linc
- 21. 5 Start a conversation 6 Remember the follow up Linc
- 22. QUESTIONS? Linc
- 23. THANK YOU (for not going to sleep)
Editor's Notes
- Introduction Time
- And again
- Two types of elevator pitch
- Jan Carlzon invented the conceptScandinavian Airlines story
- All kinds of time frames suggestedDepends on the circumstances10 seconds is good
- Why is the elevator pitch important?
- But more than that….It create interest and opens their ears
- Central to this is brandingYou must first define your brand
- In more simplistic terms; three simple questions
- Two types of elevator pitch
- Avoid buzzwords and jargonWhat is my goal
- Have a go
- Getting it right
- And keep refining
- Have a go
- Critical to success