DAVID HENZEL «How to live up to your company vision and why it matters for growth» - KIOF2017

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Kyiv Outsourcing Forum 2017 --- DAVID HENZEL «How to live up to your company vision and why it matters for growth»

How to live up to your company’s
Vision &Values and why it matters
for growth.

Why didn’t everybody raise their arm?
1.Your company doesn’t have a vision statement
2.You have one but it is long and meaningless
3.Your leadership team doesn’t communicate it properly
4.It is not part of your day to day operations
5.You don’t care about the company vision. It is just a job..

How can I impact this.. I just work
here..

2001
Emma Stores
Furniture store chain
1998
RMS
Small biz IT Support
Germany
About me

2009
MaxCDN
Content Delivery Network
Sold in 2016
Los Angeles
Early 2009
2003
E-Commerce
Stores in various niches.
Sold in 2007
About me

2017
Managing Happiness
Passion Project
Bodrum Turkey
I like good weather ;)
2017
taskdrive
Staff Augmentation
About me

? NPS
How to Measure itVision &Values @
MaxCDN
Vision Examples
Overview

• No trust (Crossing the Chasm)
• We were just a “me too”
• We had no WHY - We were in it for the money..
We had zero traction

What did the market really need?
• Buying CDN Sucked!
• CDN was hard to use
How to provide real value?

Our Vision
Make CDN accessible for everybody.
Offer easy to use & affordable CDN.
MaxCDN was born!

1.We never wrote it down
2.We started walking in 10 different directions
3.We did not communicate it like parrots
4.We did not use it as a decision filter
5.We lost focus...
How can you lose you company vision??

1.Positioning & Marketing becomes impossible
2.What kind of products do you build?
Loosing focus

“He who chases two rabbits, catches
none.”
Confucius

MaxCDN’s Interim Vision: To create the best
CDN experience possible

Elevator Pitch
We believe that time is the single most
valuable resource there is.
This is why with MaxCDN you never have to
wait.
We deliver objects around the world in 30
milliseconds, changes to your account are
instant and automatable, support
responses are under 2 minutes.

Our f* up at scale
To be the best retailer in the hearts and
minds of consumers and employees

Rock star example
To make it easy to do business anywhere

The only three things a CEO has to do!
1.Make sure the company does not run out of money
2.Hire Rock stars as department heads
3.Repeat your Vision like a parrot - Internally and externally

Ridding the world of bad customer
experiences
TaskDrive’s Vision

Your Vision & Values could be anything…
There is only one must

NPS 35 = 50% Promoters - 15% Detractors
What is NPS (Net Promoter Score)?

• Customer Happiness
• Use NPS to measure it
• Find your Vision and do not loose it 
• Use it as a decision filter
• Use it to inspire your employees
• Use it to position your business in the market
Key takeaways

Do you have a Personal Vision Statement?

To be a change agent who is transforming
individuals and organizations so they can
reach their full potential and consciously
live the life they desire.

Where to find me:
E-Mail: dh@davidhenzel.com
Twitter: @davidhenzel
Thank you!!

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DAVID HENZEL «How to live up to your company vision and why it matters for growth» - KIOF2017

1. How to live up to your company Vision and why it matters for growth.

2. How to live up to your company’s Vision &Values and why it matters for growth.

3. Do you know your company's Vision?

4. Why didn’t everybody raise their arm? 1.Your company doesn’t have a vision statement 2.You have one but it is long and meaningless 3.Your leadership team doesn’t communicate it properly 4.It is not part of your day to day operations 5.You don’t care about the company vision. It is just a job..

5. How can I impact this.. I just work here..

6. 2001 Emma Stores Furniture store chain 1998 RMS Small biz IT Support Germany About me

7. 2009 MaxCDN Content Delivery Network Sold in 2016 Los Angeles Early 2009 2003 E-Commerce Stores in various niches. Sold in 2007 About me

8. 2017 Managing Happiness Passion Project Bodrum Turkey I like good weather ;) 2017 taskdrive Staff Augmentation About me

9. ? NPS How to Measure itVision &Values @ MaxCDN Vision Examples Overview

10. The MaxCDN Story

11. • No trust (Crossing the Chasm) • We were just a “me too” • We had no WHY - We were in it for the money.. We had zero traction

12. Why does your organization exist?

13. What did the market really need? • Buying CDN Sucked! • CDN was hard to use How to provide real value?

14. Our Vision Make CDN accessible for everybody. Offer easy to use & affordable CDN. MaxCDN was born!

15. And we took off!!

16. But we messed up again...

17. We lost our Vision..

18. 1.We never wrote it down 2.We started walking in 10 different directions 3.We did not communicate it like parrots 4.We did not use it as a decision filter 5.We lost focus... How can you lose you company vision??

19. If you don’t focus you are toast

20. 1.Positioning & Marketing becomes impossible 2.What kind of products do you build? Loosing focus

21. “He who chases two rabbits, catches none.” Confucius

22. Company Vision Examples

23. MaxCDN’s Interim Vision: To create the best CDN experience possible

24. Vision: A world without waiting

25. Elevator Pitch We believe that time is the single most valuable resource there is. This is why with MaxCDN you never have to wait. We deliver objects around the world in 30 milliseconds, changes to your account are instant and automatable, support responses are under 2 minutes.

26. MaxCDN Core Values

27. Core Value #1

28. Core Value #2

29. Core Value #3

30. Core Value #4

31. Core Value #5

32. Core Value #6

33. Make sure your values are know 

34. Our f* up at scale To be the best retailer in the hearts and minds of consumers and employees

35. Rock star example To make it easy to do business anywhere

36. The only three things a CEO has to do! 1.Make sure the company does not run out of money 2.Hire Rock stars as department heads 3.Repeat your Vision like a parrot - Internally and externally

37. Ridding the world of bad customer experiences TaskDrive’s Vision

38. Coming up with your Vision & Values

39. Book & Ted Talk Tip:

40. Your Vision & Values could be anything… There is only one must

41.

42.

43. How do you measure it?

44. NPS - Accounting for customer happiness

45. ● Simple 2- question survey ○ From 0 to 10 - How likely would you recommend <BRAND> to a colleague or friend? ○ Follow Up question (WHY) ● Objectives ○ Determine customer loyalty / happiness ○ Segment customers into three groups What is NPS (Net Promoter Score)?

46. NPS 35 = 50% Promoters - 15% Detractors What is NPS (Net Promoter Score)?

47. Book Tip:

48. • Customer Happiness • Use NPS to measure it • Find your Vision and do not loose it  • Use it as a decision filter • Use it to inspire your employees • Use it to position your business in the market Key takeaways

49. Taking this further

50. Do you have a Personal Vision Statement?

51. To be a change agent who is transforming individuals and organizations so they can reach their full potential and consciously live the life they desire.

52. My Epiphany

53. ManagingHappiness.com

54. Where to find me: E-Mail: dh@davidhenzel.com Twitter: @davidhenzel Thank you!!

DAVID HENZEL «How to live up to your company vision and why it matters for growth» - KIOF2017

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DAVID HENZEL «How to live up to your company vision and why it matters for growth» - KIOF2017