Creating Logos with Canva
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This document provides an overview and introduction to creating logos with Canva. It begins with welcoming remarks from the instructor, Chisa Pennix-Brown. The document then covers the following topics in 6 sections: 1) Types of logos including brand marks, abstract, mascot, word marks, letter marks, letterforms, and combination marks. 2) Elements of modern design. 3) The creation and formatting process in Canva. 4) Sharing and engaging with the logo. 5) Setting goals for the logo. The document concludes by thanking participants and providing information on future workshops.
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In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Business storytelling: key ingredients to a story
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Mastering B2B Payments Webinar from BlueSnap
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
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Creating Logos with Canva
- 1. CREATE LOGOS WITH CANVACHISA PENNIX-BROWN, MBA NC’S #1 SMALL BUSINESS FACILITATOR
- 2. WELCOME • TAKE NOTES • ENJOY! YOUR INSTRUCTOR CHISA PENNIX-BROWN, MBA • CEO OF LADY BIZNESS • NC’S #1 SMALL BUSINESS FACILITATOR SPONSORED BY SMALL BUSINESS CENTER NETWORK HI
- 3. UNDERSTAND CANVA 1 TYPES OF LOGOS 2 MODERN DESIGN 3 CREATION & FORMAT 4 SHARE & ENGAGE 5 GOALS
- 4. A logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark. LOGO
- 5. BRAND MARK Brand Mark Brand marks – or pictorial marks – are logos that are made up of a graphic symbol or icon, one that (usually) represents a real- world object.
- 6. ABSTRACT Abstract logos are your conceptual, think-about-the-big- picture logos. Like a brand mark logo, an abstract logo consists of just a symbol – but one that is tailor-made for you.
- 7. MASCOT Images of a character or person that act as a visual representation of your business. Think of them as your brand’s “spokesperson”
- 8. WORD MARK These types of logos consist of text only. Company names, Monograms or Initials.
- 9. LETTER MARK Lettermarks, or monogram logos, are typography-based logos that take the abbreviated initials of a company and spruce up their design a bit.
- 10. LETTERFORMS Minimalist cousins of monograms – they’re just one-letter logos.
- 11. COMBINATION MARKS Combination logos incorporate – combine – both images and words into their design..
- 12. EMBLEM LOGO Typeface that sits within a border – usually a seal or a crest.
- 13. DYNAMIC MARK Adapts itself to the context in which it’s used. Rather than having one standard font-color-text combination in your logo, these elements can change – whether on the internet or on different branding materials.
- 14. BRANDING COLORS
- 15. CLEVER DESIGN
- 16. BOHO/SHAPES
- 17. VERSIONS
- 18. BRAND KIT
- 19. NAVIGATION ALL YOUR DESIGNS BRAND KIT CREATE A TEAM FOLDERS
- 20. • FUTURE WORKSHOPS CAN BE FOUND AT NCSBC.NET • PLEASE LEAVE A 5 STAR REVIEW ON GOOGLE • PLEASE LEAVE A 5 STAR REVIEW ON FACEBOOK • FOLLOW ME ON INSTAGRAM.COM/CHISAPENNIXBROWN THANK YOU!