Logo design is a crucial aspect of graphic design that serves to identify and represent an organization through branding and visual recognition. Effective logo design involves principles such as simplicity, strategic color use, scalability, memorability, and timelessness to convey the brand's personality. The design process should consider elements such as shape, font, and color associations to create a unique and practical logo adaptable for various media.

1. LOGO DESIGN

2. What is LOGO DESIGN?
• A symbol or other small design
adopted by an organization to
identify its product, uniform,
vehicles, etc.
• Logo design is an important
area of graphic design.
• Logotype is a graphic
representation or symbol of a
company name trademark,
abbreviation, etc. often uniquely
designed for ready recognition.
• In order to understand
what a logo design is,
it is important to first
understand what a
logo design is used for:
• BRANDING.
• IDENTIFICATION.

3. WHAT PRINCIPLES
FOR A LOGO DESIGN:-
• Keep the design
simple:
• One of the basic requirements and qualities of a
great logo design is that it has to be made on a
simple concept.
• less is more and simplicity is more impactful.
• Use colors
strategically:
• Logo design must be attractive.
• Colors have this amazing ability of evoking our feelings.
• RED – emotions of aggressiveness, love, energy, and
passion.
• BLUE – intelligence, friendliness.
• PINK - symbolizes tenderness.
• YELLOW - hope, freshness.
• GREEN - nature, freshness, and health.

4. • Make it scalable
and versatile:
• A logo would be used in
business on various
surfaces.
• These surfaces may be as
little as the production
of a stamp or a pen.
• A logo design does not need
to explain business practices,
but it should symbolize the
quality of that business.
• It should look good in
black and white:
• Point to be noted, advertising would be done for a
respective business on magazines, newspapers, leaflets,
etc.
• Hence for such ads colorless printing is a good way of
show casing the product.
• In general, logos are better of with colors
• But if on a newspaper ads, we must rethink the logo
design.
• Similarly, the logo should make a good impression on
faxed document as well as on its colorless version.

5. • Make it a memorable
design:
• One of the qualities of global
companies logo is that they are
memorable.
• A simple trick to create
memorable logos is to have a
unique concept.
• Logos such as Pepsi, Coca-Cola, and
McDonald’s are great examples of a
memorable designs.
• Such logos have become part of
modern social culture.
• It should be a
timeless design:
• Frequent changes in your original logo
design is also not advisable for many
reasons.
• If you redesign a logo so often, you are
leaving your customers confused and
directionless.
• The logo design must have a modern
approach to the public including
specific elements such as colors, and
typefaces.

6. LOGO DESIGN PROCESS:-
• Designing a good logo ay require involvement from the marketing team and
the design agency (if the process is outsourced), or graphic design contest
platform (if it is a crowd-sourced).
• It requires a clear idea about the concept and values of the brand.
• The best shapes to use are symmetrical geometrical shapes they can be
placed almost anywhere and still maintain the balance, they are very easy to
handle

7. • U
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 Color
association is
an important
factor to take
into
consideration
when
designing your
logo.
 As
personal
preference
plays an
important
role in
choosing
logo
design
font, we
must
remember
the motto
of our
company.
 Bold
statement
must be
made while
designing a
logo in order
for customers
to remember.
In that case
customers
are more
likely to
choose that
particular
logo.
 Logo
designs
may
contain
fancy
features,
but it
should
fairly be
kept simple
to provoke
a quick
reaction.
 Labels such as
LLC, Inc, or
&Co should be
saved for the
professional
documentation
of your
company.

8. ELEMENTS OF LOGO
DESIGN:-
• Logo should capture the personality
of the business.
• Use of 1 to 3 colors would make the
design simple and memorable.
• A logo should have some
originality and should be unique.
• It should be practical, usable, and adaptable
and if created in vector format you can resize
when needed without loss of image quality.
• It should maintain proportionality –
a logo should function as one
complete unit.
• Logos that are too tall are hard to
read when reduced or enlarged.
• The design should work on any sized
media- from business card to
billboard.

9. By :- Vansh Shetty