1. Sound Advice
Consulting and Promotions
A Brand Identity Presentation by: Michelle Yates
2. Brand Name
• Sound Advice
• Name is short and simple with a fun play on words that is memorable.
• Strengths: 2 simple words that make sense together, memorable, creates
a sense of something music or consulting related.
• Concerns: Might bring up ideas of music lessons or something not
related to our actual services.
• Suggestive category: upon analysis of the name you could connect it to
the services/products offered.
• Protectable and registrable with USPTO.gov, but entitled to less
protection and may be more expensive
4. Logo
(con’t.)
• Logotype/ Letterform Mark
• Follows the Law of Shape by being totally legible
and horizontal
• Follows the Law of Color because yellow is used
to stand out and be the brightest with the tagline
and white brand name represents our pure
dedication to making dreams come true while it
completely stands out against the black
background.
5. Logo
(con’t.)
• Effective because it incorporates the brand name, tagline, and catches your
attention all in one. It would appeal to who are creative and most likely have
an interest in our services.
• This logo reflects our unique brand because its font is unique, it includes our
catchy tagline, and is creative, but simple just like our business. It can catch
your attention and tell you exactly what we do all in one little glance!
• There are not any main competitors that have logos. If there were they
would either most likely be something more mainstream like a guitar or
instrument, or boring and plain not attracting the right attention.
6. Logo
(con’t.)
• Simplistic. Leaves you thinking. Creative font.
Catches your attention.
• Makes you think of a fun atmosphere and fostering
creativity (play on spelling).
7. Tagline
• “Rockstar ambitions stressing you out?”
• Provocative category- Evokes thought and peoples dreams to be
musicians
• Hints to services that provide consulting/advising/assistance
• Reinforces brand message of making dreams come true in a stress free
manner
• Relates directly to what the client wants/needs unlike competitors
• Commands action because viewers are left wanting to learn more
• Short, unique, and easy to remember
8. Corporate Culture
• Objectives:
• Provide outstanding guidance and promotional services to every client
• Work hard to find the best networking connections for our staff and
clients.
• Make clients realize we are truly there to guide them in the right
direction to live out their dreams
• Stay positive, upbeat, and always on top of industry trends (especially in
the New England area)
9. Corporate Culture
(con’t.)
• Corporate vision
• We will maintain the highest quality research, service, and environment
while fostering a fun, exciting, stress free environment that inspires
creativity and hard work in our clients and staff.
• All the work of a “corporate” business, but with and atmosphere that
our clients will feel completely comfortable in.
• Feedback is always encouraged to make sure we meet and exceed clients
wants and needs. There will be no surveys or questionnaires that make
people uncomfortable, we will just use conversational questions before
or after appointments.
10. Mission Statement
• Here at Sound Advice we work hard to help make
your musical dreams come true with as little stress
as possible. We offer consulting services that
include: booking, finances, managing, marketing, and
promotions. Our rockstar employees work
together with you as a team with your specific
career aspirations and goals as the number one
priority. We offer five star customer service and
always want to make our clients feel like the very
important people that they are.
11. Mission Statement
(con’t.)
• It will be posted in the lobby of our offices along with in each conference
room or office we work in to make sure it is always effectively
communicated and clients and staff both know exactly where the business
stands
• Mainly directed towards our customers, but it also gives a clear indication to
our staff as to how we need to remember to make our clients feel like
rockstars and do whatever we can to help them succeed
• Harnesses a little bit everything the business is about and represents our
direction, focus, policy, challenges and the passion we have in every thing we
do
• It’s concise, unique, memorable (because it relates back to our tagline and
makes our clients feel special), and sums up our business as a whole in 30
seconds or less.
12. Thank you!
• Resources:
• The 22 Immutable Laws of Branding
• The Brand Gap
• tumblr.com
• Taglines copy .pdf
• Pursuing strong brand .pdf
