The document discusses creating a social media plan. It provides tips for using social media including treating it as a tool, adding value for followers, using it for prospecting and stewardship, and having a clear plan with purpose, goals, tools, engagement strategies, and measurement. It also discusses setting up blogs and their benefits like telling an organization's story and building community.
Knowledge Based Problem Solving Strategy - Piloted by Tutor/Mentor Connection...Daniel Bassill
This is the four part strategy that Tutor/Mentor Connection has developed since 1993 in its efforts to support the growth of volunteer-based tutoring, mentoring and learning programs reaching youth in all high poverty neighborhoods of Chicago. View the strategy and see how others can use it to help youth in high poverty areas, or to solve other complex problems.
The Social Media Spine: Building the backbone to your online presenceStacy Lukasavitz Steele
Slides for the presentation I gave to Leadership Genesee on social media - very bare-bones approach to building an online presence, doesn't go too deep.
Make Your Website Work for You, March 27, 2009abcboston
With the potential of technology to reach a much larger audience quickly and inexpensively, more and more organizations are using an online presence to reach donors, members, customers, volunteers and supporters.
Whitepaper: Social Media Influence - Applications, Metrics and TheoryTravis Stephens
TL;DR Social Media influence is largely based upon a peer-presence, as people are the new medium. As a business, utilizing the knowledge that people develop certain control over your brand can be harnessed, as opposed to letting it overpower. Knowing and utilizing your metrics, a business can strategically develop touchpoints to facilitate in steering their audience.
Knowledge Based Problem Solving Strategy - Piloted by Tutor/Mentor Connection...Daniel Bassill
This is the four part strategy that Tutor/Mentor Connection has developed since 1993 in its efforts to support the growth of volunteer-based tutoring, mentoring and learning programs reaching youth in all high poverty neighborhoods of Chicago. View the strategy and see how others can use it to help youth in high poverty areas, or to solve other complex problems.
The Social Media Spine: Building the backbone to your online presenceStacy Lukasavitz Steele
Slides for the presentation I gave to Leadership Genesee on social media - very bare-bones approach to building an online presence, doesn't go too deep.
Make Your Website Work for You, March 27, 2009abcboston
With the potential of technology to reach a much larger audience quickly and inexpensively, more and more organizations are using an online presence to reach donors, members, customers, volunteers and supporters.
Whitepaper: Social Media Influence - Applications, Metrics and TheoryTravis Stephens
TL;DR Social Media influence is largely based upon a peer-presence, as people are the new medium. As a business, utilizing the knowledge that people develop certain control over your brand can be harnessed, as opposed to letting it overpower. Knowing and utilizing your metrics, a business can strategically develop touchpoints to facilitate in steering their audience.
TWU Using Social Media In Your Communication Strategies June 17 2009Ryan Williams
This was an introduction to social media prepared for the Trinity Western University Alumni luncheon June 17, 2009. Examples, trends and how my small business has benefited.
presentation slides from my workshop about with Brad Carlin about SITI Extended Ensemble, a social network we're developing for SITI Company (http://siti.org), a New York-based theatre company which performs and trains actors internationally.
At the TCG (http://tcg.org) conference (6.9.07).
More information about the presentation is online at http://blockwork.org
Presentation I gave with Clare Reddington at Unicom's Social Tools event in London, 05/0/08 outlining our work on the blended facilitation approach we used for the Media Sandbox project
conVerge 11: Connecting for Learning: Left and right, up and down (annotated)Nancy Wright White
My annotated slides from ConVerge11 in Melbourne, Australia, November 24th 2011. I'll put a pdf with annotations on my website, http://www.fullcirc.com
Strengthening Civil Society Through Social Media: with notesDavid Wilcox
Presentation for 21st century network, February 28 2012. With notes
At times of financial restraint and when Governments are looking at how civil society can be recruited to deliver on their own agenda then how can we ensure that the many associations that make up civil society can protect their independence. Can social networking help create a network of mutual independence that strengthens the countless groups that are the social glue of our civil society?
http://www.meetup.com/21stCenturyNetwork/events/41358702/
Methods and Techniques for Community Engagement Dr. John Persico
Some ideas to help foster community engagement in the City of Minneapolis. My partner and I had a contract for two years to help the CIty implement a Community Engagement Process. We developed, tested and deployed a model for CE and also designed some training to support the role out of the model.
Engagement with Stakeholders in CCR&R: What Does Social Networking Have to Do...Engagement Strategies, LLC
A presentation at the Ohio Child Care Resource ad Referral Agency Conference on October 13, 2010. This presentation covers an overview of social networking, best practice, social media policies, and takes a deep dive into blogging, Facebook, LinkedIn, and Twitter.
Digital Habitats Activity Orientation Spidergram Activity CgNancy Wright White
These slides are a resource for an activity I use in workshops to explore what activities a group focuses on and how our tools and methods might support those activities.
Beyond The Echo Chamber Network Layer SlideshowTracy Van Slyke
The rising popularity of networked communication has begun to overtake and complicate the concept of top-down media structures. In our book Beyond The Echo Chamber, we lay out and analyze the new media infrastructure through the "four layers of networks."
This slideshow illustrates how media outlets must strategically integrate four layers (and a bonus "cycle of engagement" slide) into their planning to shape and distribute coverage for maximum impact.
Keynote Case Study: Bridging the Functional Gap with Social Media at Harvard Business School
Presented by: Brian Kenny, Chief Marketing and Communications Officer, Harvard Business School
Silos are all too common in large complex organizations and Harvard Business School is no exception. So what can social media do to help knock down those artificial divides? How can tools that are designed to engage customers and provide external visibility improve internal communications and processes? As it turns out – employees are social too and social media has made it fun to connect across the functions. Brian will talk about how HBS has organized around social media platforms like Linked-in, Facebook and Twitter both to engage external audiences and to improve sales and customer service across the enterprise. Brian will also share Harvard Business School cases that demonstrate examples of how major organizations are integrating social throughout the enterprise.
www.bdionline.com
Communities, Networks and Engagement: Finding a Place for ActionNancy Wright White
Slides from a web gathering on October 11, 2011 with the Leadership Learning Network http://leadershiplearning.org/ and http://leadershiplearning.org/page/nonprofit-leadership-webinar-series
Social Media Now: Adapting to Facebook and Twitter while Anticipating the Nex...Design for Good
Throw out the old model you've been using with traditional media. Social media isn't your grandma's audience. Not only does your new audience listen, they want to help you create. Find out how to adapt to social media by adjusting to two-or-more-way communication.
An introduction to social media for nonprofits, and how they can use the many social platforms and tools to advance ideas. Includes real ways organizations are using social media, pros & cons, and best practices.
TWU Using Social Media In Your Communication Strategies June 17 2009Ryan Williams
This was an introduction to social media prepared for the Trinity Western University Alumni luncheon June 17, 2009. Examples, trends and how my small business has benefited.
presentation slides from my workshop about with Brad Carlin about SITI Extended Ensemble, a social network we're developing for SITI Company (http://siti.org), a New York-based theatre company which performs and trains actors internationally.
At the TCG (http://tcg.org) conference (6.9.07).
More information about the presentation is online at http://blockwork.org
Presentation I gave with Clare Reddington at Unicom's Social Tools event in London, 05/0/08 outlining our work on the blended facilitation approach we used for the Media Sandbox project
conVerge 11: Connecting for Learning: Left and right, up and down (annotated)Nancy Wright White
My annotated slides from ConVerge11 in Melbourne, Australia, November 24th 2011. I'll put a pdf with annotations on my website, http://www.fullcirc.com
Strengthening Civil Society Through Social Media: with notesDavid Wilcox
Presentation for 21st century network, February 28 2012. With notes
At times of financial restraint and when Governments are looking at how civil society can be recruited to deliver on their own agenda then how can we ensure that the many associations that make up civil society can protect their independence. Can social networking help create a network of mutual independence that strengthens the countless groups that are the social glue of our civil society?
http://www.meetup.com/21stCenturyNetwork/events/41358702/
Methods and Techniques for Community Engagement Dr. John Persico
Some ideas to help foster community engagement in the City of Minneapolis. My partner and I had a contract for two years to help the CIty implement a Community Engagement Process. We developed, tested and deployed a model for CE and also designed some training to support the role out of the model.
Engagement with Stakeholders in CCR&R: What Does Social Networking Have to Do...Engagement Strategies, LLC
A presentation at the Ohio Child Care Resource ad Referral Agency Conference on October 13, 2010. This presentation covers an overview of social networking, best practice, social media policies, and takes a deep dive into blogging, Facebook, LinkedIn, and Twitter.
Digital Habitats Activity Orientation Spidergram Activity CgNancy Wright White
These slides are a resource for an activity I use in workshops to explore what activities a group focuses on and how our tools and methods might support those activities.
Beyond The Echo Chamber Network Layer SlideshowTracy Van Slyke
The rising popularity of networked communication has begun to overtake and complicate the concept of top-down media structures. In our book Beyond The Echo Chamber, we lay out and analyze the new media infrastructure through the "four layers of networks."
This slideshow illustrates how media outlets must strategically integrate four layers (and a bonus "cycle of engagement" slide) into their planning to shape and distribute coverage for maximum impact.
Keynote Case Study: Bridging the Functional Gap with Social Media at Harvard Business School
Presented by: Brian Kenny, Chief Marketing and Communications Officer, Harvard Business School
Silos are all too common in large complex organizations and Harvard Business School is no exception. So what can social media do to help knock down those artificial divides? How can tools that are designed to engage customers and provide external visibility improve internal communications and processes? As it turns out – employees are social too and social media has made it fun to connect across the functions. Brian will talk about how HBS has organized around social media platforms like Linked-in, Facebook and Twitter both to engage external audiences and to improve sales and customer service across the enterprise. Brian will also share Harvard Business School cases that demonstrate examples of how major organizations are integrating social throughout the enterprise.
www.bdionline.com
Communities, Networks and Engagement: Finding a Place for ActionNancy Wright White
Slides from a web gathering on October 11, 2011 with the Leadership Learning Network http://leadershiplearning.org/ and http://leadershiplearning.org/page/nonprofit-leadership-webinar-series
Social Media Now: Adapting to Facebook and Twitter while Anticipating the Nex...Design for Good
Throw out the old model you've been using with traditional media. Social media isn't your grandma's audience. Not only does your new audience listen, they want to help you create. Find out how to adapt to social media by adjusting to two-or-more-way communication.
An introduction to social media for nonprofits, and how they can use the many social platforms and tools to advance ideas. Includes real ways organizations are using social media, pros & cons, and best practices.
The use of social media to consult and engage with the public about developme...David Girling
This brief presentation explores ways in which policymakers can use social media to engage and consult various publics about their programmes and research outcomes.
What outcomes are you hoping to achieve with social media?
Are your social media practices engaging online communities to their greatest potential?
How do you know if you are achieving your goals?
How can you take your social media initiatives to the next level?
These four key questions were explored during the “Engaging Visitors with Social Media” workshop I presented at the IMLS WebWise Conference (March 6, 2013).
Participants saw and heard about:
Inspirational case studies from inside and outside the museum and library sectors
Pursuing marketing, education, crowdsourcing, and advocacy goals through social media
Organizational models for social media management
Optimizing social content through data analysis
Taking your efforts to the next level with a paid-earned-owned mix of activities
We discussed and brainstormed about:
Defining the value and goals of social media for your organization
Identifying desired outcomes
Setting the right tone and voice for your organization
Overcoming fear and risk-aversion
Hands-on activities helped us explore:
How content goes viral
Connecting social tools to organizational strategy and capabilities
Determining which social media platforms are right for your target audiences and goals
Platforms covered included:
Facebook
Twitter
Instagram
Pinterest
Wikipedia
Vine
Create impact with a powerhouse social strategyJD Lasica
How do you get traction with your social media efforts? Your organization needs to begin with a strategy and a set of business goals.
JD Lasica is giving this presentation at Blackbaud's BBCon conference in Washington, DC, on Oct. 4, 2011.
Social Media notes for 2.5 hour workshop. National Service grantees, AmeriCorps, Senior Corps, VISTA and Learn and Serve America. Including Social Media Game.
AYN Brand : T3 Workshop - Social Media & Web 2.0 PrimerGrace Rodriguez
AYN Brand : T3 "Tech Tools & Tips" Workshop Series - Social Media & Web 2.0 Primer : Presented by Grace Rodriguez for the Houston Arts Alliance (HAA) RenGen initiative
Critical components of nonprofit board governance are determining strategic direction and providing oversight. While strategic planning falls squarely within these responsibilities, is often dreaded and misunderstood by nonprofit boards. With the right process it can actually increase board engagement and even be (dare we say) fun. Your strategic plan is the roadmap for programmatic and financial sustainability; don't take shortcuts that can sabotage your efforts. Go beyond a basic work plan or one-day, self-led retreat and learn the most effective processes and practices for strategic planning success.
Whether you are veteran nonprofit board member or are joining a board as your first governance experience, the essential elements of board governance are critical for healthy leadership. Join nonprofit governance expert, Emily Davis, in a discussion about governance best practices including:
Governing roles and responsibilities.
Various “hats” board members wear and when to wear each one.
Clearer roles, expectations, and commitments of board and staff in organizational leadership.
Strategies for effective recruitment and retention of boards.
Enhancing accountability among board leadership for sustainability.
Matching the passion for a mission with governance essentials will serve you as an individual board member and create engagement within the board.
Nonprofit Governance Practices and Structures that Work: Shared Leadership, O...Emily Davis Consulting
Presented for Nonprofit Day Conference 2019 (Colorado Springs)
During this session, dive deeper into the practices of high performing boards such as constructive partnership, effective committee and organizational structure, and tips for meeting facilitation. Identify specific ways to sharpen the governance tools in your toolbox to make board work more intentional and rewarding.
Your nonprofit Board of Directors plays a critical role in nonprofit leadership and sustainability. Investment in reviewing and refining best practices and innovative strategies will further increase engagement and effectiveness, therefore better serving the organization’s mission. During the board training, board members will discuss and explore:
• Foundational governance roles and responsibilities
• Shared leadership between board and staff
• The role of the board in ensuring necessary financial and human resources (e.g. fundraising and chief executive oversight and support)
• Organizational and board lifecycles
Participants will receive templates, checklists, and resources for implementation following the training. Governance trainings provide a unique and important opportunity for board members’ professional development and investment in the organizational mission.
The array of foundations can be distilled into two categories – operational and grantmaking foundations. Grantmaking foundations, whether private or community, have unique demands on their missions and their boards. Healthy and intentional governance leadership at foundations, like any nonprofit organization, is essential for successful service to the mission.
Whether you are part of a family foundation, a corporate foundation, or your local community foundation, join this webinar to take a closer look at governance essentials for grantmaking foundation boards and learn how to set the board up for success. We will explore key findings from Leading With Intent, BoardSource’s governance index, to identify trends in foundations’ board performance and impact. Combining current trends with established best practices in governance, learn what is needed for your board to thrive.
Whether you are interested in joining a board, you are a first-time board member, or are a veteran board member, ensuring necessary financial resources for nonprofits is critical. There is so much more to the “F” word (fundraising) than asking for money. Join in this online conversation to learn about:
• The role of fundraising in governance excellence
• Board and staff roles in securing revenue
• Strategies for board ambassadors to serve the organization’s mission
• Fundraising policies and practices
Presented as part of the Adobe corporate responsibility program
A critical component of board governance is overseeing the organization and determining its strategic direction. Strategic planning is more than a work plan for the organization. Learn how organizations can benefit from the strategic planning process itself, how to identify the right facilitator, and specific tools for implementation and accountability.
Board members play a critical role in ensuring necessary resources – both human and financial – for any organization, however breaking down exactly what that means is often a mystery. Experience how to leverage the board ambassador role for ensuring financial resources and healthy processes for recruiting and engaging current and prospective board members.
The facilitated discussion will provide board and staff with information on:
• Nonprofit governance roles and responsibilities
• Shared leadership roles between board and staff
• The comparison between corporate and not-for-profit boards
• Strategies for serving as an ambassador to raise funds
• Specific tools for a strong board building cycle
Join this interactive session for the HomeAid Colorado board on best practices and strategies for strengthening current practices and setting the board and the mission up for success.
The power of YNPN is the network of individuals – current chapter members and leaders as well as the alumni. YNPN chapters are always transitioning and can learn a great deal from leveraging the knowledge, experiences, and legacy of alumnus in their community.
Join Emily Davis, chapter leader from YNPN Denver and YNPN San Diego, who will share her experiences and recommendations for alumni engagement. Learn from other chapters and offer successful strategies of engagement.
Understanding shared governance responsibilities of a nonprofit board and executive director can be a tricky balance. The executive director serves as the liaison between the board and staff and the board sets organizational direction, provides oversight, and ensures necessary resources. Dive further into the board’s role and relationship with the executive director to find a successful partnership including:
• Guidelines for and examples of sharing leadership
• Board’s role in supporting and evaluating the executive director
• Keys to a strong board chair and executive director working relationship
Board members play an essential role as fundraisers and ambassadors for their organizational missions. As the biggest champions for the organization, they are models for financial support — fostering confidence in other current and potential donors.
There is much more to fundraising campaigns than “the ask,” however. Join BoardSource to learn how to leverage the board member ambassador role to effectively ensure financial resources for your organization. In this session, we will explore specific tools and strategies that go beyond the elevator pitch and raise money.
The webinar will provide participants with information on
the fundraising process
the role of the board in fundraising
strategies for serving as an ambassador to raise funds
shared leadership responsibilities between board and staff
Board members play an essential role as fundraisers and ambassadors for their organizational missions. As the biggest champions for the organization, they are models for financial support — fostering confidence in other current and potential donors.
There is much more to fundraising campaigns than “the ask,” however. Join us to learn how to leverage the board member ambassador role to effectively ensure financial resources for your organization. In this session, we will explore specific tools and strategies that go beyond the elevator pitch and raise money.
The webinar will provide participants with information on:
• The fundraising process
• The role of the board in fundraising
• Strategies for serving as an ambassador to raise funds
• Shared leadership responsibilities between board and staff
Board members play an essential role as fundraisers and ambassadors for the PS-S mission. As the biggest champions for the organization they are models for financial support – fostering confidence in other current and potential donors.
Experience how to leverage the board member ambassador role to effectively ensure financial and human resources for PS-S. There is much more to fundraising campaigns than “the ask.” In this session we will explore specific tools and strategies that go beyond an elevator pitch to support specific fundraising campaigns and efforts at PS-S.
The facilitated discussion will provide board and staff with information on:
• The role of the board in fundraising
• Specific tools for ensuring necessary financial and human resources
• Strategies for serving as an ambassador to raise funds
• Shared leadership responsibilities between board and staff
Board members play an essential role as fundraisers and ambassadors for the Swift Youth Foundation mission. As the biggest champions for the organization they are models for financial support – fostering confidence in other current and potential donors.
Experience how to leverage the board member ambassador role to effectively ensure financial and human resources for Swift Youth Foundation. There is much more to fundraising campaigns than “the ask.” In this session we will explore specific tools and strategies that go beyond the elevator pitch to support specific fundraising campaigns and efforts at Swift Youth Foundation.
The facilitated discussion will provide board and staff with information on:
• The role of the board in fundraising
• Specific tools for ensuring necessary financial and human resources
• Strategies for serving as an ambassador to raise funds
• Shared leadership responsibilities between board and staff
The Voices Carry Child Advocacy Center’s Board of Directors plays a critical role in nonprofit leadership. Investment in reviewing and refining best practices and innovative strategies will further increase engagement and effectiveness. During the board retreat, board members will discuss and explore:
• Foundational governance roles and responsibilities
• Shared leadership between board and staff
• The role of ambassadorship in ensuring necessary resources
• Recruitment and engagement strategies for success
• Meeting facilitation and committee structure for maximum efficacy
Participants will receive templates, checklists and related materials for implementation of knowledge shared during the retreat. This governance retreat provides a unique and important opportunity for board members’ professional development and investment in Voices Carry Child Advocacy Center’s mission.
Join BoardSource Senior Governance Consultant Emily Davis in a facilitated training to examine the critical elements of governing roles and responsibilities. Defining common language, expectations, and shared accountability around governance best practices will best serve McREL’s mission and future.
Matching McREL’s board members’ passion with the governance essentials will serve to create a strong individual board experience and establish long-term success and sustainability for the board as a whole. Participants will receive templates, checklists and related materials for implementation of knowledge shared during the training.
Learning Outcomes:
- Grasp foundational governing roles and responsibilities.
- Understand hats you wear as a board member and when to wear each one.
- Outline shared leadership activities between board and staff.
- Explore strategies for effective board recruitment and engagement
One of the challenges in board governance is a strong and strategic recruitment process. How can you find the right board members? How many board members do you really need? What steps do you need to take to find the best board members for your organization? How can you design a process that will foster a more inclusive board culture?
Once you’ve recruited rock star board members learn tips, tricks and tools for engagement and effective communications. Engage in discussion about addressing conflict, effective and accountable meeting facilitation – all strategies to set your board apart from the rest and keep great board members serving your mission.
Serving on a board of directors is a critical element of nonprofit leadership, however most board members do not know how to best fulfill their roles and organizational expectations. Leveraging best practices and innovative strategies can create and support an engaged, effective board. Join us for a discussion on governance best practices that will help you better:
• Grasp governing roles and responsibilities.
• Understand hats you wear as a board member.
• Understand board and committee structures.
• Manage effective meetings and communications.
• Outline recruitment and retention efforts.
Attendees will receive templates, checklists and related materials for implementation of knowledge shared during the workshop. Join in the discussion to learn how to best serve the organizational mission and board expectations.
One of the challenges in board governance is strong recruitment. Join us for this session to learn tips, tricks, and tools for recruiting new board members.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Creating a Social Media Plan
1. Creating a Social Media Plan
Teaming for Technology Colorado
March 20, 2012
Emily Davis, MNM
EDA Consulting LLC
2. The Power of Social Media
3/20/12 T4T: Creating a Social Media Plan 2
3. Introductions
Your name and role/title
Experience with social media
Expectation(s) for discussion
One question you’d like answered
3/20/12 T4T: Creating a Social Media Plan 3
4. What are your fears?
3/20/12 T4T: Creating a Social Media Plan 4
5. Social Media Purposes
• External Marketing &
Communications
• Internal Communications
• Fundraising
• Networking
• Seen as an “expert”
• Branding
• Advocacy
• Activism
• Petitions
3/20/12 T4T: Creating a Social Media Plan 5
6. Benefits to Social Media
• Social & professional • Build relationships and trust
networking – at a distance
• Prospecting • Build base of
• Get feedback support/community and
• Viral Recommendations gather contact info
• Cost effective & green • Tell your story
• Cross all boundaries • Quick access
• Collaboration opportunities • Promote brand and cause
• Share resources
• Transparency
• Test ideas
• Build networks and community
3/20/12 T4T: Creating a Social Media Plan 6
7. Cons to Using Social Media
• Loss of control
• Time investment (training,
maintenance )
• New communication
structure
• Ideas and opinions that are
shared may change over time
• Getting staff/board
investment in new
technology
• Transparency
3/20/12 T4T: Creating a Social Media Plan 7
8. Social Media is a Tool
Social Media is a Plant
Adding Value
Two-Way Street
Prospecting, Cultivation &
Stewardship
Next Generation Philanthropy
It Ain’t Free
Not Everyone “Diggs” It
Selling Social Media
Have a Plan
TEN TIPS FOR USING SOCIAL MEDIA
3/20/12 T4T: Creating a Social Media Plan 8
9. 1. Social media is A tool not
THE tool
3/20/12 T4T: Creating a Social Media Plan 9
10. 2. Social Media is a Plant
3/20/12 T4T: Creating a Social Media Plan 10
15. 6. The Next Generation of Donors
3/20/12 T4T: Creating a Social Media Plan 15
16. Generational Communications
The Evolution of
The Generations Communications
3/20/12 T4T: Creating a Social Media Plan 16
17. 7. It Ain’t Free
“Many nonprofits
(particularly the smaller
ones) lack the resources
to communicate
effectively. The Internet
offers the opportunity to
cost-effectively build a
community of
supporters.”
-ePhilanthropyFoundation.org
3/20/12 T4T: Creating a Social Media Plan 17
18. 8. Not Everyone “Diggs” Social Media
3/20/12 T4T: Creating a Social Media Plan 18
19. 9. Selling Social Media
3/20/12 T4T: Creating a Social Media Plan 19
20. 10. Have a Plan
3/20/12 T4T: Creating a Social Media Plan 20
21. Purpose
Goals & Objectives
Tools & Implementation
Engagement
Insurance
Measurement
Elements of a social media plan
3/20/12 T4T: Creating a Social Media Plan 21
22. Why Plan?
• Map for activities
• Explain why you are using social media
• Measurement
• Clear guidelines, expectations
• Other?
3/20/12 T4T: Creating a Social Media Plan 22
23. Identify Purpose(s)
Learn more about social media
Reach a different demographic
Connect more with a current
demographic
Access other research or
resources
Promote
brand/event/idea/product
Communicate
Share your story
Other?
3/20/12 T4T: Creating a Social Media Plan 23
24. Goal and Objectives
Increase website traffic
Sell more product
Share ideas
Learn about resources in
your field
Promote an event or idea
Develop your brand
Test ideas
Other?
3/20/12 T4T: Creating a Social Media Plan 24
25. Tools and Implementation
• Blog • Facebook
– How often will you blog? – Profile/Group/Page
– What will you blog about? – Who will manage?
– Who will blog? – Facebook Ads?
• Twitter – Will you link to Twitter?
– How often will you tweet? Ping?
– What will you tweet • LinkedIn
about? – Group and subgroups?
– How will you track? – Who will you invite to join?
– Who will you follow? – Who will be admins?
– Who will tweet? – How often will you post?
3/20/12 T4T: Creating a Social Media Plan 25
26. Implementation
Who will manage your social
media?
Who will contribute to your social
media?
Board members
Staff members
Volunteers
Stakeholders
Way to tell your organization’s
story
Ask questions
Solicit dialogue
3/20/12 T4T: Creating a Social Media Plan 26
27. Some Insurance
Keep it simple, but include:
Purpose of the social media
tool or online sharing
Who can use the online tools
What is your org’s purpose in
using these tools
Examples of information that
should be shared
User guidelines
Consequences for violation(s)
Reconfirm commitment to
mission
3/20/12 T4T: Creating a Social Media Plan 27
28. Evaluation Examples
Record website hits
Track with Bit.ly or tinyurl
Use hashtags to track posts
Are you listed? (Twibes)
Facebook Ads
Feedburner/ Feedblitz
Record/note how many people:
Become a fan/ Join a group
Send links
Recruit other friends
Promote on their profile,
blog, website
Cost: Care2 ROI calculator
3/20/12 T4T: Creating a Social Media Plan 28
29. What is it?
Why is it useful?
How do you set it up and blog?
Best practices
Examples
Blogging and twitter
3/20/12 T4T: Creating a Social Media Plan 29
30. Why Blog?
“Starting an organizational
blog is one of the fastest
routes for telling the story
of…your cause,
demonstrating expertise in
your field, and engaging
supporters in conversation.”
- Ben Rigby, Mobilizing
Generation 2.0
3/20/12 T4T: Creating a Social Media Plan 30
31. How is a blog useful?
• Face & voice to campaigns/orgs
• Share org news
• Build community
• Tell your story
• Personal connection
• Deepen relationships
• Share opinions & personalize
work
• Organizational history online
• Internal, organizational
communications
3/20/12 T4T: Creating a Social Media Plan 31
32. Stats…
• 12m Americans blog & over half
of Americans read blogs.
• Blog readers are 11% more
likely than the average internet
user to have incomes greater
than $75,000.
• Blog readers make more
purchases online.
• Blog readers spend 6% more
online than the average
Internet user.
Mobilizing Generation 2.0, 2008
3/20/12 T4T: Creating a Social Media Plan 32
33. Blog vs. Website
Website = Static Content
Blog = Dynamic Content
3/20/12 T4T: Creating a Social Media Plan 33
34. Blog Best Practices
• Plan and be consistent
• Two-way communication
• Everyone participates
• Track participation
• Keywords and SEO
• Network within the blogging
community
• Let go of some control
• Promote your blog
• Share posts across other networks
3/20/12 T4T: Creating a Social Media Plan 34
35. Sample Blog Topics
• Organizational announcements
• Program and organizational successes
• News and resources related to organizational
mission – ask permission!
• Volunteer/board/client spotlights
• Videos and interviews
• Call for support – donations, volunteers, board
recruitment
• Guest opinions
3/20/12 T4T: Creating a Social Media Plan 35
36. What is Twitter?
• Microblogging
• Real time access to info
• Succinct communication
(40 characters)
• Branding
• Marketing & outreach
• Education
• Online community
• Donor engagement
3/20/12 T4T: Creating a Social Media Plan 36
37. Why Use Twitter?
• Viral • Access new audiences
recommendations • Ask and listen to what
• Build a network easily people are talking about
• Recruit people Share • Get advice
links & ideas quickly • Learn from others
• Low-cost • Promote your website
other partner website
• Provide information
and knowledge
across networks
• Hone your messaging for
• Education programs and fundraising
3/20/12 T4T: Creating a Social Media Plan 37
38. Creating Content
• Ask questions of yourself
• Watch what others post about
• Ask people what they are
interested in
• Follow topics
• Retweet!
• Blog posts
• Website content
• Pictures
3/20/12 T4T: Creating a Social Media Plan 38
39. Twitter To Dos
• Tweet 5 – 20 times per day (includes RTs)
• Identify hashtags
• Thank those who follow you thru DM
• Search for people to follow
• Choose a social media dashboard tool
• Explore lists
• Paper.li
3/20/12 T4T: Creating a Social Media Plan 39
40. Tweetraising
• Twestival: Raised
$250,000 for charity:
water (2009)
• Tweetsgiving: $10,000
in 48 hours
• Twollars
• Tweet4Good
• Challenges
• Matching gifts
3/20/12 T4T: Creating a Social Media Plan 40
41. What is it?
Why is it useful?
How do you set it up and use it?
Best practices
Examples
Facebook & Linkedin
3/20/12 T4T: Creating a Social Media Plan 41
42. What is Facebook?
“The connections between
every single person in the
world intertwine, interplay,
and interlock to form the
social graph…The power of
the social graph refers to
how information travels
quickly and reliably among
folks.”
- Carolyn Abram & Leah
Perlman, Facebook for
Dummies
3/20/12 T4T: Creating a Social Media Plan 42
43. Why Use Facebook?
• Viral recommendations
• Build a network easily
• Recruit people to your
mission
• Share links & ideas
quickly
• Low-cost
• Provide information
across networks
• Access new audiences
3/20/12 T4T: Creating a Social Media Plan 43
44. Facebook Pages
• Fans instead of Friends • Recommended for
• Page = Business profile businesses, npos,
• Share – badges, thru celebrities, brands
profile wall
• Recommended for
• Applications (i.e. Twitter,
RSS)
businesses, npos,
• Event creation celebrities, brands
• Become a fan of other • Purchase ads for
pages promotion
• Content shows up in fans’ • Share on your profile
walls (through Info tab)
3/20/12 T4T: Creating a Social Media Plan 44
46. Facebook Cause
• 2.3 million monthly users How to…
• Nonprofits have raised •http://www.youtube.co
$30 million using Causes m/watch?
• Specific calls to action v=GmLwBNEqmcg
• Project-based campaigns •http://www.fundraising1
• Peer-to-peer fundraising 23.org/article/starting-
• Share stories & track cause-facebook
success
• Portal to your website
3/20/12 T4T: Creating a Social Media Plan 46
48. Facebook Groups
• Join a group
• Various
membership/privacy
levels
• You can list officers
• Similar to organizational
clubs
• 5,000 member limit
• Content comes from an
individual
3/20/12 T4T: Creating a Social Media Plan 48
49. Best Practices
• Plan and be consistent
• Two-way
communication
• Everyone participates
• Let go of some control
• Promote your Page
across other social
networks
3/20/12 T4T: Creating a Social Media Plan 49
50. Facebook Resources
• Non-profits on Facebook
• NTEN
• Techsoup
• Inside Facebook
• Mashable!
• Socialbrite
• Wild Apricot
• The Nonprofit Facebook Guy
3/20/12 T4T: Creating a Social Media Plan 50
53. What is LinkedIn?
• Like a professional Facebook
• Used less than Facebook by nonprofits
• Groups are really useful for nonprofits
• Search for employees and employers
• Connect personal profile to other social media
• Online community
• Professional resources – ask questions, share
resources
• Described another way…
3/20/12 T4T: Creating a Social Media Plan 53
54. Why Use LinkedIn?
• Groups provide • Provide information
resources (give and across networks
receive) • Education
• Learn from others • Access new audiences
• Build a network • Ask and listen to what
easily people are talking
about
• Recruit people
• Promote your mission
• Share links & ideas
• Hone your messaging
quickly
• Low-cost/ FREE!
3/20/12 T4T: Creating a Social Media Plan 54
55. LinkedIn Activity
• Join groups
• Create a group
• Ask questions
• Watch what others post
• Follow topics
• Share ideas, resources
• Promote organization
• Build community
• Seen as an expert
3/20/12 T4T: Creating a Social Media Plan 55
56. What is a profile?
• Title
• Photo
• Current and past roles
• Recommendations
• Contact Info
• Experience
• Summary (bio)
• Activity
• People who have viewed profile
3/20/12 T4T: Creating a Social Media Plan 56
57. LinkedIn Groups
• Similar to Facebook
• Create subgroups
• Create discussion topics
• Share news links
• Ask questions
• Share organizational
news
3/20/12 T4T: Creating a Social Media Plan 57
58. Social Media Dashboards
• HootSuite
• TweetDeck
• Seesmic
• CoTweet
• Threadsy
• Myweboo
• Spredfast
• Netvibes
• Brizzly
3/20/12 T4T: Creating a Social Media Plan 58
61. External Policy
• Target audience: users
outside the organization
• What is appropriate
• What is inappropriate
• Post publicly
– Website
– Social media platforms
– Post regularly
• Research samples
3/20/12 T4T: Creating a Social Media Plan 61
62. Internal Policy
• Target audiences: Staff
and volunteers
• More insurance
• What is in/ appropriate?
• Set boundaries
• Share at orientation
• Represent the
organization
• Research examples
3/20/12 T4T: Creating a Social Media Plan 62
63. Other Social Media
Bookmarks Sharing
Videos, Photos, Presentations
Geolocation
Wikis Ning RSS
3/20/12 T4T: Creating a Social Media Plan 63
64. Understanding Social Networks
“Organizations don’t have to create… social
networks; they exist all around us in a
variety of forms. Networked Nonprofits
strengthen and expand these networks by
building relationships within them to
engage and activate them for their
organizations’ efforts. Networked
Nonprofits also know how to identify,
reach, and cultivate the influencers in their
social networks, which is the key to
growing very big quickly and
inexpensively.” (Fine and Kanter, 2010)
3/20/12 T4T: Creating a Social Media Plan 64
66. Print Resources
• The Networked Nonprofit
• I’m on Facebook, Now
What?
• I’m on LinkedIn, Now
What?
• Mobilizing Youth 2.0
• The Complete Facebook
Guide for Small
Nonprofits
• Twitter Jump Start: The
Complete Guide for Small
Nonprofits
3/20/12 T4T: Creating a Social Media Plan 66
67. Online Resources
• Mashable.com
• Nonprofit Technology
Network (NTEN)
• Nonprofit Alltop
• Beth Kanter:
http://beth.typepad.com/
• Social Media Plan Outline:
www.ideaencore.com
• www.delicious.com/coloradononprofithelpdesk
3/20/12 T4T: Creating a Social Media Plan 67
68. THANK YOU!
For questions or more
information… www.edaconsultingcafe.org/blog
Emily Davis, MNM http://twitter.com/edaconsulting
EDA Consulting LLC
Boulder, CO
www.facebook.com/edaconsulting
(303) 652-7536
emily@edaconsulting.org
http://www.linkedin.com/in/edacons
www.edaconsulting.org ulting
3/20/12 T4T: Creating a Social Media Plan 68
Editor's Notes
EDA Consulting
Experience with social media – new, some experience, advanced Everyone is going to be at a different place in their experience with social media, so please be patient and save your questions until the end of each section. If I don ’t get to everyone’s questions email me and I will respond individually with an answer. EDA Consulting
What are some comments you ’ve heard about social media, particularly as it relates to using social media? Lisa Parker from the Lawrence Welk Family Foundation just shared in a session how her mom, Shirley Fredricks, was on Facebook before she was…Shirley actually encouraged Lisa to start using it. DON ’T MAKE ASSUMPTIONS! My mom was watching MTV and playing Nintendo before I ever was. The whole point to social media is that it is EASY and ACCESSIBLE…young people who use it need/want something that is quick and simple. Maybe the current strategies work, but they will be outdated pretty quickly as technology continue to evolve. Social media is here and it will continuing growing and evolving so it make sense to learn about it and use it now. EDA Consulting
Andy Goodman speaks in depth about the importance of telling your organization ’s story; this is the hallmark of good communications and draws people in closer to your work – helps them build a personal connection and relationship to what you do. Social media = viral recommendations EDA Consulting
The new technology and information is going to happen whether you are a part of it or not. It ’s important that you consider this as a tool. Learning how to use technology now will help as it continue to develop and advance…the longer you wait the harder it will get. There are ways to protect information, but having so much access is a risk. If you think your personal information isn ’t already out there you are wrong. Just be smart about managing the information. Maintenance EDA Consulting
Fastest growing segment of Facebook users are females 55 – 65 EDA Consulting
Social media helps to reach out to stakeholders - donors, volunteers, prospective board members and more. We can raise funds, get the message out, and build support for our cause. However, no organization should completely rely on social media to answer all their questions. There is no magic wand here. We didn't always have fax machines and direct mail was new at some point as well that solved all of our questions. Social media is just another tool in the marketing and fundraising toolbox that you can use. EDA Consulting
I compare social media to watering a plant. That is, you cannot simply create a Twitter account, for example, and expect people to follow you. You need to water that plant - take 20 minutes a day to begin with populating your social media outlets. What is the message that you want to get out to your stakeholders and the community? This should be covered in your social media plan. Watering the social media plan a little every day will help to create a foundation under which you can grow. Creating a calendar for posting often helps. EDA Consulting
Despite what many people believe, adding content to social media networks is not only about promoting your organization's events and activities. Be sure to refer to other resources outside your organization. For example, let's say I represent an organization that works with animals. In addition to sharing about our upcoming programs and adoption opportunities, share articles about caring for your pet, current legislation affecting animals, and activities of like-minded organizations. This demonstrates that you are connected and knowledgeable about more than just your organization, that you seek resources that would be beneficial for the reader to learn. Essentially, you want your organization to become an expert hub for resources. EDA Consulting
One of the best things about social media is that there is potential for dialogue. A direct mail appeal can't do this in the same way that a blog can. Share news and opinions, take risks, and be ready for dissent and support. Your organization is trying to enhance engagement and you should be willing to post comments that challenge your opinions. This is how strong dialogue begins. You can always respond directly to positive or challenging comments, but allowing that space means you are open to the community. Of course, inappropriate or demeaning language is never acceptable. First thing you need to do is LISTEN and solicit participation before asking for anything This is a way of building relationships EDA Consulting
One of the great things about social media is that it is a low-cost way to communicate with your constituents. It's a great way to tell current donors and supporters how their participation impacted a goal, clients, or the mission. In fundraising, the closer we bring donors into the inner circle of our organization, the more likely they are to give and to give more dollars. Using social media is a great way to open that door to current and prospective donors, building closer relationships. EDA Consulting
EDA Consulting
Using social media is a great way to reach out to the next generation of philanthropists. Many of those prospective donors are on Facebook or other social media tools - they are definitely online and the first place they go to investigate your organization is your website. If they want to learn more and get a sneak peak into your organization's world is to join one of your online networks. Do you have ways to engage them? A great strategy is to recruit and work with younger board members who might have access to using social networks and who can engage their circle of friends or networks. Over 50% of the world ’s population is under the age of 30 96% of Millenieals belong to a social network EDA Consulting
Reach your current supporters Reach new supporters Networking Be seen as an expert Advocacy Activism Petitions Multi-channel communications Need to connect to fundraising, programs, board development EDA Consulting
Social media tools can be free of cost compared to websites, print publications, and other online tools, but it does cost money. Time is money and social media takes time, especially if you are asking people to manage social media who don't really understand where to get started. I'm making a plug for consulting here, but I believe that consultants can save you some of that time, money, and energy by putting together a plan, training staff, volunteers or board members, and setting a foundation for your online practices. There is a small environmental impact here, but many agree that it is less than using only traditional methods of outreach for fundraising. EDA Consulting
It's true that not everyone is going to follow you on Twitter, become a fan on Facebook, or join your LinkedIn Group. Some people prefer direct mail, but then again direct mail isn't for anyone. I know next generation philanthropists who will not donate to organizations who use direct mail because they see it as a waste of time and environmental resources. Providing platforms for different types of people to get engaged in your organization is the key to casting a wide net. The more points of entry you have for engagement the greater likelihood of success. EDA Consulting
Build into current plans Have personal experience using it Just like any other fundraising tool Ask knowledgeable staff to partner with staff new to web 2.0 tools Ease fears and build confidence Start slowly: blogging and social networking Everyone can participate EDA Consulting
This is really all about communications, so people need to plan, but also be flexible. Create a strategy, but know that these technologies are so new that they often don ’t have hard research behind them. Think of them as an entrepreneurial effort. I cannot emphasize this enough. Hiring someone with experience to write a social media plan that folds into an existing fundraising or communications plans will be so helpful in the long run. You will be able to more effectively keep everyone in the organization on the same page, adjust the strategy, and implement consistently. The plan should also cover how you will manage your social media - that is, will you bring on volunteers? Staff? Consultant? Most likely, your organization will need to train someone so make sure you have someone who can train effectively on the topic. Having a strategy will help keep the social media plant watered consistently and effectively. What current strategies are you using and how would social media compliment them? Has someone else created a FB page that you don ’t know about? Try not to duplicate efforts. Why are you using social media? Don ’t just use it because others are! Include a calendar for messaging – blogging calendar, etc. Get buy-in and investment form staff, board, and volunteers Try it out for personal purposes – check out Causes, etc. Have fun! EDA Consulting
EDA Consulting
It is important to have some insurance when it comes to social media. Very infrequently have I seen posts, comments, etc. that are inappropriate for the platform, but you want to be prepared. Be sure to outline the purpose of your social media tools, how to use the tools, what is acceptable, and what will not be tolerated including spam. Always reserve the right to ask someone not to participate or block them from posting. A good example is a nonprofit network I consult for - it is not appropriate to post information that is related to real estate on a nonprofit-focused network. Be sure to have action steps clearly outlined in your policy when someone has violated that policy. EDA Consulting
Cost – Care2 determined that its per-friend acquisition cost on MySpace was $12.27 Rinse and repeat EDA Consulting
How many of you blog? Or read blogs? EDA Consulting
Connect a blog to stories about your organization and post the links to Facebook groups, LinkedIn groups, Twitter. Is your blog going to be open to anyone or are you going to have it closed for privacy? EDA Consulting
I like blogging better than e-newsletters… Some people use them for their main websites – can make it as simple or sophisticated as you like. Start with an internal blog before starting one that you share with your donors. Readers are able to comment and share information Use resources like Feed Burner, Feed Blitz and Google analytics Some groups and campaigns can provide a platform where supporters can operate their own blogs through that org or campaign (Obama is a good example of this) EDA Consulting
Especially good for marketing folks who are looking to sell something. EDA Consulting
Every time you post a comment on another blog it links back to yours. I am a guest blogger for NP2020, NCNA, BlogHer and others…helps to promote my cause and my knowledge. Blogging makes your org more transparent and responsive….new structure! EDA Consulting
10/12/11 EDA Consulting Social Media Training Series Nonprofit Cultivation Center
It was created in March 2006 by Jack Dorsey and launched that July. The service rapidly gained worldwide popularity, with over 300 million users as of 2011, [6] generating over 300 million tweets and handling over 1.6 billion search queries per day. [3][8][9] It has been described as "the SMS of the Internet." [10] EDA Consulting
EDA Consulting
What are you focusing on? What are you doing right now? EDA Consulting
EDA Consulting
Not discussing MySpace because that is becoming filled with porn, etc. and is less reliable in some ways. It ’s a less credible resource. Fastest growing group of people using FB used to be people over the age of 35…these are the next generation of philanthropists. VERY popular among stay at home moms. Now the fastest growing demographic is women over the age of 55. 500 million people on Facebook 6 million users become “fans” every day. Does anyone know how FB started? Mark Zuckerberg founded this for students in the education system EDA Consulting
“ Friend” has now become a verb too! Examples of how social networking is becoming popular to other groups: Change.org = social networking site dedicated to causes. Stayclassy.org = social networking for fundraising - Care2 = social network consisting of more than 7 million activists… ”largest online community of people passionate about making a difference.” EDA Consulting
A great way to send information to your supporters that will show in their profile wall without overwhelming their inboxes. How do you get more followers outside your fans and friends? How do I get people to comments? What’s a good length for a FB post? What are discussions versus posts? EDA Consulting
A great way to send information to your supporters that will show in their profile wall without overwhelming their inboxes. Fans instead of friends Page = business profile Share option Add applications Recommended for businesses, npos, celebrities, brands Events Create badge Content shows up in fans’ walls EDA Consulting
People are more likely to donate to a project rather than just general operating Causes are not just for raising money, but as a portal to direct them to your website. In 2009, the vast majority of nonprofits were not really using Causes Why are you on Causes? What do you want to accomplish? Causes are based on people reaching out to their own networks to help advocate, build awareness and raise money for your organization – you’ve got to keep those people engaged by adding value and making specific calls to action EDA Consulting
EDA Consulting
EDA Consulting
Every time you post a comment on another blog it links back to yours. I am a guest blogger for NP2020, NCNA, BlogHer and others…helps to promote my cause and my knowledge. Blogging makes your org more transparent and responsive….new structure! EDA Consulting Social Media Training Series 10/12/11 Nonprofit Cultivation Center
EDA Consulting
EDA Consulting
EDA Consulting
What are you focusing on? What are you doing right now? EDA Consulting
Some link shortening will also help you track your links, schedule, etc. Some tools are already built into things like HootSuite. Nonprofit Cultivation Center 10/12/11 EDA Consulting Social Media Training Series
If you don’t set the rules, you can’t follow them. Who should you friend? Nonprofit Cultivation Center 10/12/11 EDA Consulting Social Media Training Series
EDA Consulting
Use strategy to build from where you are. EDA Consulting