Creating a Culture of Excellence
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This document discusses the importance of organizational culture for park and recreation agencies. It notes that agencies with a clear mission and values that are consistently practiced both internally and externally tend to have the best cultures. Changing an agency's culture takes time and ongoing effort. The first step is to win over the hearts and minds of staff. It also discusses the importance of building respectful relationships with the public and governing bodies through open communication and being responsive to their needs and feedback. Analyzing budget and fee collection data can reveal an agency's true priorities. Overall, the document advocates for park and recreation leaders to intentionally build a culture of excellence.
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Creating a Culture of Excellence
- 1. NRPA Directors School August, 2014 Creating a CULTURE of Excellence
- 2. Every Organization has a CULTURE… is yours the one that you want?
- 3. Directors School Does the Directors School have a culture?
- 8. Twitter takes the top spot on the list with employees referencing the companies “open dialogue” and 10 Core Values. Company with Best Culture? Glassdoor The companies that fared the best in this evaluation are those with a clear mission statement and stated values that are congruent internally and externally.
- 9. Success can breed Failure • Xerox • Blockbuster • Kodak Companies that never paid attention to “Culture.”
- 10. Success can breed Failure. So can complacency!
- 11. Maybe this is your KODAK or XEROX, or BLOCKBUSTER
- 13. Know WHO your are
- 14. THEY HAVE TO MEAN SOMETHING! Mission Vision Values Just like Twitter
- 15. Changing an organizational culture in a Recreation Environment will be the toughest task you’ve ever faced. It takes time, and there is no finish line. Tom O’Rourke CHANGE
- 16. Successful Park and Recreation Agencies have an ability to improvise. Unsuccessful Park and Recreation Agencies blindly "stick to the plan.”
- 17. STEP ONE You must win the hearts and minds of the people you work with. This is step 2,3,4, and 5 too!
- 18. Culture Change 1. Why? 4 Things
- 19. Culture Change 2. Motivation 4 Things
- 20. Culture Change 3. Shift in Resources 4 Things
- 21. Calculate what the Citizens get for their tax dollars. 0 50,000 100,000 150,000 200,000 250,000 300,000 Passive Parks Youth Programs Adult Programs Youth Athletics Adult Athletics Senior Programs Special Events Arts Programs Aquatic Programs Camps Breakdown of the $1,000,000 Budget Don’t tell me your priorities, show me where you spend your money and I’ll show you your priorities.
- 22. Calculate the fees you collect 0 50,000 100,000 150,000 200,000 250,000 300,000 Passive Parks Youth Programs Adult Programs Youth Athletics Adult Athletics Senior Programs Special Events Arts Programs Aquatic Programs Camps Front Row = Budgeted Amount Back Row = Fees Collected
- 23. Analyze The Data 0 50,000 100,000 150,000 200,000 250,000 300,000 Passive Parks Youth Programs Adult Programs Youth Athletics Adult Athletics Senior Programs Special Events Arts Programs Aquatic Programs Camps Front Row = Budgeted Amount - $1,000,000 Back Row = Fees Collected - $ 246,300 What is the foundation of your department? Are any programs making money?
- 24. Culture Change 4. Institutional Buy-In 4 Things
- 25. What Institutions need to buy in? 2 Important Relationships in a Parks and Recreation Environment Your Agency – The Public Your Agency – Those that Govern You
- 27. Healthy Relationships Build a Foundation of Respect and Appreciation Really Listen Establish a Win-Win situation (Relationship Wins) Staying Involved with Each Other Never stop Communicating Be open to change and New Things Learn how to respectfully resolve conflict Don’t ignore problems Be sensitive to what your partner likes Mutual Respect Trust Honesty Support
- 28. 5 Things 1. Build a foundation of respect and appreciation 2. Be Sensitive to what your partner likes 3. Never Stop Communicating 4. Don’t Ignore Problems – Resolve Conflict 5. Build Trust – Honesty – and Support
- 29. Respect and Appreciation What is it that you are being asked to respect and appreciate?
- 30. Respect and Appreciation The Public The people that Govern You Who is it that you would like to have Respect and Appreciate you.
- 31. Individual Activity • List the Barriers you have that keep you from having a Culture of Excellence? • Make a list of things you will do to bring the discussion of “Culture” into your department.
- 32. The end