&
A little about me at Zappos…           Culture   R&D             Community             and Events                         ...
A little about me at DTP…                        Kids and           Community                         Family              ...
A service company that just happens to    sell shoes, clothing, handbags,      accessories, housewares…
TOP 100 BEST   2009 #23COMPANIES TO   2010 #15WORK FOR       2011 #6
Headquarters: Henderson, NVFulfillment: Shepherdsville, KY1500+ employees
1,000+ brands  200,000+ styles   6 million items     in warehouse100% inventoried
Customer Service:                       What customers see first24/7 1-800 number on every pageFree shippingFree return sh...
Customer Service:      What customers experienceFast, accurate fulfillmentSurprise UpgradesOccasionally direct to competit...
Customer Service:             What we do internallyNo call times/sales goalsCulture Reviews4 weeks of training            ...
Customer Service:               What we do internallyPay to QuitCulture BookInterviews Based on Culture                   ...
CORE VALUESAT ZAPPOS                                 1. Deliver WOW Through Service                                    2. ...
Our #1 PriorityCulture
WHAT   CULTURE CAN DO FOR A COMPANY        NOV ‘09 AMAZON ACQUIRES ZAPPOS $1.2 BILLION SHARE VALUE AT THE TIME OF CLOSING
ClothingCustomer ServiceCulture
But What’s Next?
Community
Las Vegas City Hall
Nikehttp://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg
Googlehttp://static.panoramio.com/photos/original/400729.jpg
Applehttp://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg
Doggy Day Carehttp://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
NYU Campushttp://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
What if?
Las Vegas City Hall
It was already happening…
Downtown Vegas - Fremont East  http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg
Downtown Vegas - Fremont East       http://www.lucyvegas.com/sites/default/files/griffin5.jpg
Downtown Vegas - Fremont East  http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg
DOWNTOWN PROJECT - $350M$ 50M – Small businesses$ 50M – Tech Startups$ 50M – Education, Arts, Culture$200M – Residential &...
DOWNTOWN PROJECT GOALS
DOWNTOWN PROJECT GOALSLive/Work/Play – Walking Distance
DOWNTOWN PROJECT GOALSLive/Work/Play – Walking DistanceThe Most Community-Focused Large Cityin the World
DOWNTOWN PROJECT GOALSLive/Work/Play – Walking DistanceThe Most Community-Focused Large Cityin the WorldThe Co-working and...
ROIInstead of maximizing short-term ROI(Return On Investment)…
ROI vs. ROCInstead of maximizing short-term ROI(Return On Investment)…We focus on maximizing long-term ROC(Return On Commu...
ROI vs. ROCInstead of maximizing short-term ROI(Return On Investment)…We focus on maximizing long-term ROC(Return On Commu...
ROI vs. ROCInstead of maximizing short-term ROI(Return On Investment)…We focus on maximizing long-term ROC(Return On Commu...
THE BIG BET              AcceleratingCollisions, Community, and Co-Learning
THE BIG BET              AcceleratingCollisions, Community, and Co-Learning            …will lead to…        Happiness, Lu...
WHY DO THIS?
WHY DO THIS?We live here
WHY DO THIS?We live hereZappos – ultimately help us attract and retainmore employees
WHY DO THIS?We live hereZappos – ultimately help us attract and retainmore employeesCity – Help revitalize downtown
WHY DO THIS?We live hereZappos – ultimately help us attract and retainmore employeesCity – Help revitalize downtownWorld –...
DOWNTOWN PROJECT - $350M$ 50M – Small businesses$ 50M – Tech Startups$ 50M – Education, Arts, Culture$200M – Residential &...
$50M – Small Businesses
$50M – Small Businesses• Criteria
$50M – Small Businesses• Criteria  – Owner Operated - Passionate
$50M – Small Businesses• Criteria  – Owner Operated - Passionate  – Helps Build Community
$50M – Small Businesses• Criteria  – Owner Operated - Passionate  – Helps Build Community  – Execution Ability
$50M – Small Businesses• Criteria  – Owner Operated - Passionate  – Helps Build Community  – Execution Ability  – Sustaina...
$50M – Small Businesses• Criteria  – Owner Operated - Passionate  – Helps Build Community  – Execution Ability  – Sustaina...
$50M – Small Businesses• Criteria  – Owner Operated - Passionate  – Helps Build Community  – Execution Ability  – Sustaina...
Natalie
Natalie
Natalie
Natalie
Natalie
Natalie
$50M – Tech Startupshttp://img-s.foursquare.com/pix/EN1ZIL0JC5HTCZYD0PW41SWQYJHURTD204ZFZYBFGPM3F5JS.jpg
$50M – Tech Startupshttp://timenerdworld.files.wordpress.com/2011/12/romotivefinal.jpg?w=576
$50M – Education, Arts, Culture      http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
$50M – Education, Arts, Culture    http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
$50M – Education, Arts, Culture         http://mikerossart.net/images/mikeross_enter.jpg
$200M – Residential & Real Estate        http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
WHEN CITIES DOUBLE IN SIZE…Productivity and innovation per residentincreases by 15%(But not true for companies)Accelerate ...
3 INGREDIENTS FOR SERENDIPITY1.   Residential density of at least 100     residents/acre2.   Street-level activity for res...
HOW TO ACCELERATE LEARNING &        INNOVATIONMaximize serendipitous interactionsDensity in the officeDensity in the cityC...
DIFFERENT GROUPS COLLIDING1.   2000 Zappos employees2.   1000 Teach For America corp members     and alumni3.   Tech Start...
LEARNING FROM ZAPPOS &     COWORKING…   Culture is to a Company
LEARNING FROM ZAPPOS &     COWORKING…   Culture is to a Company             as   Community is to a City
LEARNING FROM ZAPPOS &     COWORKING…       Culture is to a Company                    as        Community is to a City   ...
Our Secret Weaponhttp://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg
LEARNING FROM TED, SUMMIT       SERIES, SXSW…       Curated Content         Serendipity          Learning         Connecti...
Downtown Vegas Mini-Residency         Curated Content           Serendipity            Learning           Connections     ...
Fremont St. & Las Vegas Blvd.
Downtown Vegas Monthly Cadence
Downtown Vegas Monthly Cadence     Week 1 – First Friday Week
Downtown Vegas Monthly Cadence     Week 1 – First Friday Week       Week 2 – Tech Week
Downtown Vegas Monthly Cadence     Week 1 – First Friday Week       Week 2 – Tech Week      Week 3 – Fashion Week
Downtown Vegas Monthly Cadence     Week 1 – First Friday Week       Week 2 – Tech Week      Week 3 – Fashion Week         ...
Downtown Vegas Monthly Cadence     Week 1 – First Friday Week       Week 2 – Tech Week      Week 3 – Fashion Week      Wee...
OUR BIG BET… 3 Guiding PrinciplesAccelerate:1. Serendipity/Collisions2. Community/Culture3. LearningAnd everything else wi...
“Downtown Will Make You Smarter”       http://langintro.com/lv_dec_2010/pics/0950_emergency_arts_window.jpg
50% of Humans Live in Cities      http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
75% Will Live In Cities in     Our Lifetime   http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
Inspire Other Cities http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
Downtown Vegas:City of Possibilitieshttp://langintro.com/lv_dec_2010/pics/0950_emergency_arts_window.jpg
TOUR ZAPPOS AND DOWNTOWN!        tours.zappos.com    www.downtownproject.com       Jamie@zappos.com
Zappos Downtown Project and DTP
Zappos Downtown Project and DTP
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Zappos Downtown Project and DTP

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Zappos Downtown Project and DTP

  1. 1. &
  2. 2. A little about me at Zappos… Culture R&D Community and Events 2
  3. 3. A little about me at DTP… Kids and Community Family Random Other Things 3
  4. 4. A service company that just happens to sell shoes, clothing, handbags, accessories, housewares…
  5. 5. TOP 100 BEST 2009 #23COMPANIES TO 2010 #15WORK FOR 2011 #6
  6. 6. Headquarters: Henderson, NVFulfillment: Shepherdsville, KY1500+ employees
  7. 7. 1,000+ brands 200,000+ styles 6 million items in warehouse100% inventoried
  8. 8. Customer Service: What customers see first24/7 1-800 number on every pageFree shippingFree return shipping365-day return policy 8
  9. 9. Customer Service: What customers experienceFast, accurate fulfillmentSurprise UpgradesOccasionally direct to competitors’ web sites 9
  10. 10. Customer Service: What we do internallyNo call times/sales goalsCulture Reviews4 weeks of training 10
  11. 11. Customer Service: What we do internallyPay to QuitCulture BookInterviews Based on Culture 11
  12. 12. CORE VALUESAT ZAPPOS 1. Deliver WOW Through Service 2. Embrace and Drive Change 3. Create Fun and a Little Weirdness 4. Be Adventurous, Creative, and Open-Minded 5. Pursue Growth and Learning 6. Build Open and Honest Relationships With Communication 7. Build a Positive Team and Family Spirit 8. Do More with Less 9. Be Passionate and Determined 10. Be Humble We hire, fire, review, and build our business off of these values.
  13. 13. Our #1 PriorityCulture
  14. 14. WHAT CULTURE CAN DO FOR A COMPANY NOV ‘09 AMAZON ACQUIRES ZAPPOS $1.2 BILLION SHARE VALUE AT THE TIME OF CLOSING
  15. 15. ClothingCustomer ServiceCulture
  16. 16. But What’s Next?
  17. 17. Community
  18. 18. Las Vegas City Hall
  19. 19. Nikehttp://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg
  20. 20. Googlehttp://static.panoramio.com/photos/original/400729.jpg
  21. 21. Applehttp://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg
  22. 22. Doggy Day Carehttp://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
  23. 23. NYU Campushttp://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
  24. 24. What if?
  25. 25. Las Vegas City Hall
  26. 26. It was already happening…
  27. 27. Downtown Vegas - Fremont East http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg
  28. 28. Downtown Vegas - Fremont East http://www.lucyvegas.com/sites/default/files/griffin5.jpg
  29. 29. Downtown Vegas - Fremont East http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg
  30. 30. DOWNTOWN PROJECT - $350M$ 50M – Small businesses$ 50M – Tech Startups$ 50M – Education, Arts, Culture$200M – Residential & Real Estate
  31. 31. DOWNTOWN PROJECT GOALS
  32. 32. DOWNTOWN PROJECT GOALSLive/Work/Play – Walking Distance
  33. 33. DOWNTOWN PROJECT GOALSLive/Work/Play – Walking DistanceThe Most Community-Focused Large Cityin the World
  34. 34. DOWNTOWN PROJECT GOALSLive/Work/Play – Walking DistanceThe Most Community-Focused Large Cityin the WorldThe Co-working and Co-Learning Capitalof the World
  35. 35. ROIInstead of maximizing short-term ROI(Return On Investment)…
  36. 36. ROI vs. ROCInstead of maximizing short-term ROI(Return On Investment)…We focus on maximizing long-term ROC(Return On Community)
  37. 37. ROI vs. ROCInstead of maximizing short-term ROI(Return On Investment)…We focus on maximizing long-term ROC(Return On Community)and institutionalizing ROL
  38. 38. ROI vs. ROCInstead of maximizing short-term ROI(Return On Investment)…We focus on maximizing long-term ROC(Return On Community)and institutionalizing ROL(Return on Luck) - Accelerating Serendipity
  39. 39. THE BIG BET AcceleratingCollisions, Community, and Co-Learning
  40. 40. THE BIG BET AcceleratingCollisions, Community, and Co-Learning …will lead to… Happiness, Luckiness, Innovation, and Productivity
  41. 41. WHY DO THIS?
  42. 42. WHY DO THIS?We live here
  43. 43. WHY DO THIS?We live hereZappos – ultimately help us attract and retainmore employees
  44. 44. WHY DO THIS?We live hereZappos – ultimately help us attract and retainmore employeesCity – Help revitalize downtown
  45. 45. WHY DO THIS?We live hereZappos – ultimately help us attract and retainmore employeesCity – Help revitalize downtownWorld – Help inspire other cities
  46. 46. DOWNTOWN PROJECT - $350M$ 50M – Small businesses$ 50M – Tech Startups$ 50M – Education, Arts, Culture$200M – Residential & Real Estate
  47. 47. $50M – Small Businesses
  48. 48. $50M – Small Businesses• Criteria
  49. 49. $50M – Small Businesses• Criteria – Owner Operated - Passionate
  50. 50. $50M – Small Businesses• Criteria – Owner Operated - Passionate – Helps Build Community
  51. 51. $50M – Small Businesses• Criteria – Owner Operated - Passionate – Helps Build Community – Execution Ability
  52. 52. $50M – Small Businesses• Criteria – Owner Operated - Passionate – Helps Build Community – Execution Ability – Sustainable
  53. 53. $50M – Small Businesses• Criteria – Owner Operated - Passionate – Helps Build Community – Execution Ability – Sustainable – Unique or First or Best at Something
  54. 54. $50M – Small Businesses• Criteria – Owner Operated - Passionate – Helps Build Community – Execution Ability – Sustainable – Unique or First or Best at Something – Story-worthy
  55. 55. Natalie
  56. 56. Natalie
  57. 57. Natalie
  58. 58. Natalie
  59. 59. Natalie
  60. 60. Natalie
  61. 61. $50M – Tech Startupshttp://img-s.foursquare.com/pix/EN1ZIL0JC5HTCZYD0PW41SWQYJHURTD204ZFZYBFGPM3F5JS.jpg
  62. 62. $50M – Tech Startupshttp://timenerdworld.files.wordpress.com/2011/12/romotivefinal.jpg?w=576
  63. 63. $50M – Education, Arts, Culture http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
  64. 64. $50M – Education, Arts, Culture http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
  65. 65. $50M – Education, Arts, Culture http://mikerossart.net/images/mikeross_enter.jpg
  66. 66. $200M – Residential & Real Estate http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
  67. 67. WHEN CITIES DOUBLE IN SIZE…Productivity and innovation per residentincreases by 15%(But not true for companies)Accelerate serendipity -> Accelerate learning ->Accelerate productivity and innovation
  68. 68. 3 INGREDIENTS FOR SERENDIPITY1. Residential density of at least 100 residents/acre2. Street-level activity for residents to collide3. Culture of openness, collaboration, creativity, and optimism
  69. 69. HOW TO ACCELERATE LEARNING & INNOVATIONMaximize serendipitous interactionsDensity in the officeDensity in the cityCollisions vs. convenience
  70. 70. DIFFERENT GROUPS COLLIDING1. 2000 Zappos employees2. 1000 Teach For America corp members and alumni3. Tech Startup Community4. Small Business Community5. Art and Music Communities6. Other Passion Communities7. Local Residents
  71. 71. LEARNING FROM ZAPPOS & COWORKING… Culture is to a Company
  72. 72. LEARNING FROM ZAPPOS & COWORKING… Culture is to a Company as Community is to a City
  73. 73. LEARNING FROM ZAPPOS & COWORKING… Culture is to a Company as Community is to a City Values Innovation Serendipity Participation Upward MobilityAttracting Startups and the Creative Class
  74. 74. Our Secret Weaponhttp://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg
  75. 75. LEARNING FROM TED, SUMMIT SERIES, SXSW… Curated Content Serendipity Learning Connections Community
  76. 76. Downtown Vegas Mini-Residency Curated Content Serendipity Learning Connections Community
  77. 77. Fremont St. & Las Vegas Blvd.
  78. 78. Downtown Vegas Monthly Cadence
  79. 79. Downtown Vegas Monthly Cadence Week 1 – First Friday Week
  80. 80. Downtown Vegas Monthly Cadence Week 1 – First Friday Week Week 2 – Tech Week
  81. 81. Downtown Vegas Monthly Cadence Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week
  82. 82. Downtown Vegas Monthly Cadence Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week Week 4 –
  83. 83. Downtown Vegas Monthly Cadence Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week Week 4 – Week 4 Week
  84. 84. OUR BIG BET… 3 Guiding PrinciplesAccelerate:1. Serendipity/Collisions2. Community/Culture3. LearningAnd everything else will fall into place… (productivity, innovation, growth, happiness)What will people say about downtown?
  85. 85. “Downtown Will Make You Smarter” http://langintro.com/lv_dec_2010/pics/0950_emergency_arts_window.jpg
  86. 86. 50% of Humans Live in Cities http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
  87. 87. 75% Will Live In Cities in Our Lifetime http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
  88. 88. Inspire Other Cities http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
  89. 89. Downtown Vegas:City of Possibilitieshttp://langintro.com/lv_dec_2010/pics/0950_emergency_arts_window.jpg
  90. 90. TOUR ZAPPOS AND DOWNTOWN! tours.zappos.com www.downtownproject.com Jamie@zappos.com

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