This document provides recommendations for improving promotion and engagement for the #milk4kids campaign, which collects milk donations for families in need. It suggests increasing social media promotion in advance through more original tweets, hashtags, and visual content. It also recommends preparing grocery stores further in advance, diversifying donation locations, providing volunteers with talking points, and reconsidering the timing or expanding the number of donation events. The overall goal is to inform and engage more community members to help those in need.