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PERSONAL BRAND EXPLORATION
Jason Ruiz
Project & Portfolio I: Week 1
August, 2022
From serving in the United States Navy, to being a full
time student. I’m still searching for where my passion of
music began. Was it mimicking Michael Jackson & Chris
Brown dance moves after school, or was it DJing in my
mother’s living room at the age of 12. I’m faced with the
reality that I may never know, I’m faced with the idea that
music is my passion. I want to build an empire, a legacy,
a story.
IDENTITY
Picture of You
Goes Here
PROFESSION
Potential Job Titles:
• Operations Manager
• Financial Manager
• Artist & Repertoire
THE LOVER - Usually gravitates to
being delicate and wants the best
for those around them.
Chief Executive for Record Label
HIP-HOP FANATICS
TARGET AUDIENCE
Kevin Lee
Outreach Plan:
• Ensure My Resume is well put together
• I Will Find Kevin Lee’s Linked-in Account and Message
Him There
• If the process is smooth I will follow up with Mr.Lee 2
weeks after the initial contact.
CEO at Quality Control
Kevin Webb
Outreach Plan:
• Have Questions to ask Mr.Webb, read up on his label
to gain insight.
• Search for his email from a web browser
• 2 Weeks after the initial contact.
CEO at The Takeover INC
Bryan Williams
Outreach Plan:
• Gain experience in the industry, apply for internships.
• Look for email through online browser
• One to Two weeks after the initial contact.
CEO at Cash Money Records
GOALS
Short Term: ( May, 2024)
I will grow my social media presence as well as my
catalog of music. I will have at least an album out and
recording labels scouting me. (2 Years)
Mid Term: (2027)
I will own my own record label. I will have at least 3-5
Artist under the label. We’ll all be living in house to
conserve our funds until it’s best for everyone to do their
own business (5 Years)
Long Term: (2032)
I will use my profit from my label to purchase my first
home, I will then start a real estate business, and part
ownership my record label. (10 Years)
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Word
SOFT
HARD
Novice / Adept / Expert
Microsoft Excel Novice / Adept / Expert
Fluent In Spanish Novice / Adept / Expert
Fluent In English Novice / Adept / Expert
Service Management
SOFT
HARD
Novice / Adept / Expert
Sales Novice / Adept / Expert
Punctual Novice / Adept / Expert
Organized Novice / Adept / Expert
I’ll help Hip-Hop fanatics find emerging artist
with good music, by creating a roster with
artist that are great at making music for the
world to hear.
PROMISE
CREDENTIALS
Work Experience:
• United States Navy, Boatswain Mate
• Department Of Education, Activity
Specialist
Education:
• Music Business, B.S., Full Sail University (2024 )
Awards:
• Certification of Completion - U.S. Navy
Picture Relevant
to Your Industry
Goes Here
COMPETITION
FIRST LAST NAME
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
YOUR NAME
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
COMPETITION
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
YOUR NAME
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
BRAND POSITION
For Hip-Hop Fanatics who Love New, Good
Music, I manage artist with mainstream potential
to induce the likelyhood of new artist on rotation.
“ZURIIVILLERS”
NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
Digital Marketing
• Primary Content: what type of content will you create and
publish online? Think about the different types of content that
would coincide with your brand archetype and temperament.
• Primary Tools: Which social networks or online tools will you
use to promote your content? How often? What format?
• Website: How will you use your digital portfolio site moving
forward to help you build your brand awareness online?
Picture of You
Goes Here
PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark on
your career path? What experience and/or lifestyle
should they have? DATE TO EST. PARTNERSHIP
Formal Education
• BA Music Business
Technical Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
Soft Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
You know, obtaining consistent streams is hard, Well what I do is help artist
build their fanbase in hopes that they gravitate to new audiences. In fact, I’ve
been building my own fanbase as well and now generate a couple thousand
streams per record.
Jason Ruiz
REFERENCES
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager

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RuizJ_Personal Brand Canvas.pptx

  • 1. PERSONAL BRAND EXPLORATION Jason Ruiz Project & Portfolio I: Week 1 August, 2022
  • 2. From serving in the United States Navy, to being a full time student. I’m still searching for where my passion of music began. Was it mimicking Michael Jackson & Chris Brown dance moves after school, or was it DJing in my mother’s living room at the age of 12. I’m faced with the reality that I may never know, I’m faced with the idea that music is my passion. I want to build an empire, a legacy, a story. IDENTITY Picture of You Goes Here
  • 3. PROFESSION Potential Job Titles: • Operations Manager • Financial Manager • Artist & Repertoire THE LOVER - Usually gravitates to being delicate and wants the best for those around them. Chief Executive for Record Label
  • 4. HIP-HOP FANATICS TARGET AUDIENCE Kevin Lee Outreach Plan: • Ensure My Resume is well put together • I Will Find Kevin Lee’s Linked-in Account and Message Him There • If the process is smooth I will follow up with Mr.Lee 2 weeks after the initial contact. CEO at Quality Control Kevin Webb Outreach Plan: • Have Questions to ask Mr.Webb, read up on his label to gain insight. • Search for his email from a web browser • 2 Weeks after the initial contact. CEO at The Takeover INC Bryan Williams Outreach Plan: • Gain experience in the industry, apply for internships. • Look for email through online browser • One to Two weeks after the initial contact. CEO at Cash Money Records
  • 5. GOALS Short Term: ( May, 2024) I will grow my social media presence as well as my catalog of music. I will have at least an album out and recording labels scouting me. (2 Years) Mid Term: (2027) I will own my own record label. I will have at least 3-5 Artist under the label. We’ll all be living in house to conserve our funds until it’s best for everyone to do their own business (5 Years) Long Term: (2032) I will use my profit from my label to purchase my first home, I will then start a real estate business, and part ownership my record label. (10 Years)
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Microsoft Word SOFT HARD Novice / Adept / Expert Microsoft Excel Novice / Adept / Expert Fluent In Spanish Novice / Adept / Expert Fluent In English Novice / Adept / Expert Service Management SOFT HARD Novice / Adept / Expert Sales Novice / Adept / Expert Punctual Novice / Adept / Expert Organized Novice / Adept / Expert
  • 7. I’ll help Hip-Hop fanatics find emerging artist with good music, by creating a roster with artist that are great at making music for the world to hear. PROMISE
  • 8. CREDENTIALS Work Experience: • United States Navy, Boatswain Mate • Department Of Education, Activity Specialist Education: • Music Business, B.S., Full Sail University (2024 ) Awards: • Certification of Completion - U.S. Navy Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION FIRST LAST NAME Industry Experience: • Industry experience goes here Education: • Education experience goes here Leadership Experience: • Leadership experience goes here • Leadership experience goes here Skills and Proficiencies: • Skill 1 Goes Here - X endorsements • Skill 2 Goes Here - X endorsements • Skill 3 Goes Here - X endorsements YOUR NAME Overall Online Presence: • How many connections?, banner image customized?, professionalism of headshot?, how detailed is the profile?, published articles?, active on other social media?, is their LinkedIn URL customized? • Grade: Poor, Average, or Superior?, XX out of 100 Industry Experience: • Industry experience goes here Education: • Education experience goes here Leadership Experience: • Leadership experience goes here • Leadership experience goes here Skills and Proficiencies: • Skill 1 Goes Here - X endorsements • Skill 2 Goes Here - X endorsements • Skill 3 Goes Here - X endorsements Overall Online Presence: • How many connections?, banner image customized?, professionalism of headshot?, how detailed is the profile?, published articles?, active on other social media?, is their LinkedIn URL customized? • Grade: Poor, Average, or Superior?, XX out of 100
  • 10. COMPETITION FIRST LAST NAME Noteworthy Experience: • Noteworthy experience goes here • Noteworthy experience goes here YOUR NAME Industry Experience: • Industry experience goes here Education: • Education experience goes here Skills and Proficiencies: • Skill 1 Goes Here - X endorsements • Skill 2 Goes Here - X endorsements • Skill 3 Goes Here - X endorsements Overall Online Presence: • How many connections?, banner image customized?, professionalism of headshot?, how detailed is the profile?, published articles?, active on other social media?, is their LinkedIn URL customized? • Grade: Poor, Average, or Superior?, XX out of 100 Industry Experience: • Industry experience goes here Education: • Education experience goes here Leadership Experience: • Leadership experience goes here • Leadership experience goes here Skills and Proficiencies: • Skill 1 Goes Here - X endorsements • Skill 2 Goes Here - X endorsements • Skill 3 Goes Here - X endorsements Overall Online Presence: • How many connections?, banner image customized?, professionalism of headshot?, how detailed is the profile?, published articles?, active on other social media?, is their LinkedIn URL customized? • Grade: Poor, Average, or Superior?, XX out of 100
  • 11. BRAND POSITION For Hip-Hop Fanatics who Love New, Good Music, I manage artist with mainstream potential to induce the likelyhood of new artist on rotation. “ZURIIVILLERS”
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Name of event or professional organization ‣ DATE | LOCATION • Name of event or professional organization ‣ DATE | LOCATION • Name of event or professional organization ‣ DATE | LOCATION Digital Marketing • Primary Content: what type of content will you create and publish online? Think about the different types of content that would coincide with your brand archetype and temperament. • Primary Tools: Which social networks or online tools will you use to promote your content? How often? What format? • Website: How will you use your digital portfolio site moving forward to help you build your brand awareness online? Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor • What type of mentor will you seek as you embark on your career path? What experience and/or lifestyle should they have? DATE TO EST. PARTNERSHIP Formal Education • BA Music Business Technical Skills • Specific task to address a technical skill gap - organization name, MONTH YEAR • Specific task to address a technical skill gap - organization name, MONTH YEAR • Specific task to address a technical skill gap - organization name, MONTH YEAR Soft Skills • Specific task to address a technical skill gap - organization name, MONTH YEAR • Specific task to address a technical skill gap - organization name, MONTH YEAR • Specific task to address a technical skill gap - organization name, MONTH YEAR
  • 14. You know, obtaining consistent streams is hard, Well what I do is help artist build their fanbase in hopes that they gravitate to new audiences. In fact, I’ve been building my own fanbase as well and now generate a couple thousand streams per record. Jason Ruiz
  • 15. REFERENCES Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.