The document discusses branding and typography choices for various musical artists. It analyzes fonts used by artists like Maty Noyes, Biffy Clyro, Pink Floyd, and Years and Years. Key points made include that simpler fonts can appeal to broader audiences, and fonts should match the artist's image and music genre. Bold colors against plain backgrounds are also discussed. The document considers how Panic! At The Disco varies their font to stand out. It shows font examples and the author leans towards a thick Korean calligraphy font but notes thinner fonts may be more popular.

1. Creating a brand.
Mitchell Grail

2. Maty Noyes is a pop singer who also
has a very unique style of music, her
music varies from being somewhat
indie to being very pop and modern.
I enjoy her choice of branding as I
like the very simple and easy font
used for her text and her name. I
believe that a simple font was used
to relate to all types of audience
members believe it was a very good
choice to utilize the colours red and
white as they are bold colours and
stand out very well against the
background. I also believe that the
choice of background on her
website is a very good one as it
seems calculated as matches well
with the picture of the singer on the
left side.
I believe that I will most probably choose a font similar to this as they are easy to
obtain and easy to work into any genre, the flowing but also rigid nature of the font
works well in contrast to any background or image.

3. Biffy Clyro is a heavy rock band, and their branding
matches their genre extremely well, the white background
works amazingly against the grey/black and white images
of the band members and the black text works well against
the background also. The text for this band and many
included in this type of genre is very sharp and blocky, this
works well as it fits the image one gets when they listen to
the band music, this has helped me understand how
important it is to make sure the typography matches the
bands image and sound. This band, much like Maty Noyes
chooses pure text over a logo to make themselves more
recognizable, as this band is not largely recognized I
believe it is a good choice to opt for text instead of a logo
and the straight black text works well to set themeselves
apart from the other genres of music.

4. Pink Floyd is one of the most memorable
bands ever, even in todays age, this is a good
reason that pink Floyd have opted rather for a
logo/image than a text logo, the iconic
spectrum image is one that everyone knows is
synonymous with Pink Floyd and I believe that
only a band of this stature can truly pull this
off.
The band have also chosen to use some text on
their website, however this text is very
unorthodox, much like the bands music, some
of the text on this website is inverted and
flipped vertically, this is just one way that the
band makes themselves unique, this has
helped me understand this I will need to make
the typography and logo for my band unique
and memorable or it will just be very mediocre
and mundane.

5. Years and Years are an indie pop band who have only
recently started to increase in popularity, one reason I
believe is because of their again very unique branding,
firstly the background of the track meteorite is very
unorthodox and not very popular among bands in our
current day, this means that the band can separate
themselves from other bands in their genre and can make
themselves known easily on their website. The
typography used by the band is also very unique as not
many bands choose to use a font that could be possibly
difficult to read from a distance. However I believe that
the font used is an amazing choice as it works well to give
the audience a general idea of what the band is like and
what their genre of music is like.

6. Fonts
One band who is a perfect example of how font variety can work wonders for the
branding of a band is 'Panic! At the disco' they have promised to never use the same
font twice as to always be unique in their branding, this is an amazing way to make
themselves memorable as many people will always be looking out for the next font
the band will be using to brand their items. The band also; much like many of the
others does not have any sort of imagery logo, I have noticed that this is a trend
among bands and artists that are not widely known, I believe this is because without
a text logo many people won't know who is actually performing or whose product
they're looking at or buying. A text logo is a good way to increase popularity as
generally people remember text more than images.
I myself believe that the first font is the best out of the three presented here, I like
the cursive letters and the fact that the exclamation mark is bigger than the rest of
the text around it, I would also like to take not of the capitalisation on both 'Disco'
and 'Panic!' I don’t know why this is done but It may be another branding technique
that allows the band to be more recognizable as the first words your eyes are drawn
to are the ones that are easiest to link to the band and therefore the ones that are
capitalized.

7. Fonts
Here are some examples of fonts I like and some fonts that I may use for my final
tasks, I especially like the alphabet letters and the Korean calligraphy ones, these are
both fonts that I believe will match the image of my bend and the genre the band
performs under, I believe that if I chose one of these fonts the band will be
memorable and very unique. I also believe that if I went for one of the thicken fonts
then people might be able to recognize it more, therefore im leaning more towards
favoring the Korean Calligraphy font that could definitely work well with the image
and branding of my band.
However I do believe also that with a larger and thicker font it will take up more
room on any products that I attach the font to, I also believe that less thick fonts are
more popular now and although I believe it's good to be unique I also believe that I
do like what is popular and skinny lettering id definitely the thing that is popular right
now.
I am going to wait and research some more to see if I can find a font that is more
suitable for my band and see if any other fonts match the image and genre of my
band any better than Korean Calligraphy.