Crea%ng 
a 
Website 
with 
WordPress.org 
Eileen 
Lonergan 
h7p://www.eileenlonergan.com 
1
• WordPress 
is 
an 
open 
source 
website 
building 
tool. 
• Open 
Source 
means 
that 
the 
basic 
soAware 
is 
free 
and 
code 
is 
shared 
among 
developers. 
• It 
began 
in 
2003 
and 
as 
of 
2013 
more 
than 
60 
million 
websites/blogs 
have 
been 
built 
using 
WordPress. 
EileenLonergan.com 
2
EileenLonergan.com 
3
• We 
are 
working 
with 
WordPress.org 
to 
discuss 
building 
a 
website 
or 
blog. 
• The 
term 
website 
/ 
blog 
is 
oAen 
used 
interchangeably. 
WordPress 
is 
the 
soAware 
which 
gives 
you 
the 
ability 
to 
have 
sta%c 
pages 
and 
blog 
posts. 
– You 
can 
have 
a 
website 
with 
only 
pages, 
only 
posts 
or 
a 
combina%on 
of 
both. 
• Visit 
h7p://www.eileenlonergan.com/wordpress-­‐org-­‐vs-­‐ 
wordpress-­‐com 
for 
an 
overview 
of 
the 
difference 
between 
the 
two. 
EileenLonergan.com 
4
• A 
Page 
is 
sta%c 
content 
on 
a 
website. 
This 
is 
considered 
your 
“evergreen” 
content, 
%meless 
pieces 
of 
informa%on 
that 
you 
want 
your 
visitors 
(clients) 
to 
be 
able 
to 
access 
easily. 
– About 
You, 
Your 
Services, 
Loca%on, 
and 
Contact 
Informa%on 
are 
a 
few 
examples 
of 
typical 
website 
pages. 
• The 
format 
can 
be 
wri7en, 
images, 
video 
or 
audio. 
EileenLonergan.com 
5
• A 
blog 
can 
be 
thought 
of 
as 
an 
online 
magazine 
or 
newspaper. 
• Blogs 
can 
have 
many 
authors 
who 
contribute 
or 
be 
the 
work 
of 
just 
one 
blogger. 
• Readers 
can 
add 
their 
comments 
to 
ar%cles, 
which 
encourages 
feedback 
to 
the 
blogging 
process. 
EileenLonergan.com 
6
• A 
single 
entry 
on 
your 
blog. 
• The 
format 
can 
be: 
– Wri7en 
– Video 
– Audio 
– Images 
– Or 
a 
combina%on 
of 
all 
of 
the 
above 
• Entries 
are 
organized 
sequen%ally 
by 
date, 
the 
latest 
appearing 
at 
the 
top 
of 
the 
page. 
• You 
can 
also 
organize 
your 
blog 
entries 
into 
categories. 
For 
example 
if 
you 
have 
a 
cooking 
blog 
your 
categories 
could 
be: 
baking, 
sautéing, 
crock 
pot 
meals, 
grilling, 
desserts, 
etc. 
EileenLonergan.com 
7
• You 
will 
need 
hos%ng. 
Think 
of 
hos%ng 
as 
paying 
your 
rent 
to 
be 
on 
the 
Internet. 
This 
allows 
you 
to 
choose 
your 
domain 
name, 
which 
is 
also 
referred 
to 
as 
a 
url. 
(ie: 
www.eileenlonergan.com 
or 
www.BestBakery.com, 
etc.) 
• I 
recommend 
BlueHost 
because 
it 
is 
designed 
around 
open 
source 
plaborms 
(WordPress). 
They 
have 
24/7 
phone 
support 
with 
customer 
service 
based 
in 
the 
US 
and 
they 
have 
automa%c 
backups 
of 
your 
website. 
• Hos%ng 
is 
not 
created 
equal. 
• Cheaper 
is 
not 
always 
be7er. 
• Look 
for 
a 
provider 
that 
will 
support 
WordPress. 
• Look 
for 
a 
provider 
that 
has 
one 
click 
installa%on. 
• Look 
for 
a 
provider 
that 
offers 
phone 
support. 
• Part 
of 
the 
registra%on 
process 
will 
be 
selec%ng 
your 
domain 
name. 
– What 
is 
a 
domain 
name? 
• Your 
address 
on 
the 
web. 
• Consider 
using: 
– Your 
name 
(EileenLonergan.com) 
– Your 
business 
name 
(Amazon.com) 
– A 
combina%on 
of 
your 
business 
name 
and 
geographical 
loca%on 
(InsuranceinTulsa.com) 
– Be 
crea%ve! 
(Bit.ly 
– 
a 
popular 
url 
shortening 
tool) 
• Once 
you 
are 
registered 
you 
need 
to 
install 
WordPress 
onto 
your 
domain. 
Your 
hos%ng 
provider 
(BlueHost, 
GoDaddy, 
etc.) 
will 
most 
likely 
have 
tutorials 
for 
you 
on 
how 
to 
execute 
this. 
EileenLonergan.com 
8
Refer 
to 
h7p://codex.wordpress.org/Dashboard_Screen 
for 
details 
of 
your 
Dashboard. 
EileenLonergan.com 
9
EileenLonergan.com 
10
Eileen 
Lonergan 
h7p://www.eileeEnileloennLoenregrgaann..ccomo 
m 
11
EileenLonergan.com 
12 
• The 
theme 
is 
the 
appearance 
of 
your 
website. 
• There 
are 
literally 
thousands 
of 
op%ons. 
• Free: 
– WordPress 
will 
have 
a 
few 
themes 
installed 
by 
default 
that 
are 
fine 
to 
use. 
– In 
general 
free 
themes 
are 
not 
well 
supported 
or 
documented. 
• Paid: 
– Most 
paid 
themes 
will 
cost 
between 
$30-­‐$100, 
are 
well 
supported, 
come 
with 
documenta%on 
which 
includes 
tutorials 
and 
have 
customer 
service 
(help 
desk). 
– Themes 
I 
use 
and 
recommend: 
• The 
SmallBiz 
Theme 
– 
great 
for 
a 
local 
business. 
• Genesis 
by 
Studio 
Press 
– 
great 
for 
bloggers. 
• Divi 
– 
good 
for 
e-­‐commerce, 
porbolios, 
or 
photographers. 
– You 
can 
switch 
themes 
and 
your 
content 
is 
saved 
within 
WordPress. 
• Pro 
Tips: 
– If 
you 
have 
modified 
any 
of 
the 
code 
(how 
your 
site 
works) 
or 
the 
CSS 
(design) 
then 
you 
will 
lose 
this 
informa%on 
if 
you 
change 
themes. 
– Informa%on 
in 
your 
widget 
areas 
may 
be 
lost 
when 
you 
change 
themes.
EileenLonergan.com 
13 
Divi 
Theme 
SmallBiz 
Genesis
EileenLonergan.com 
14 
• Plugins 
add 
func%onality 
to 
your 
Website 
/ 
Blog. 
• Consider 
Plugins 
as 
Apps 
for 
your 
website. 
– Popular 
Plugins 
include: 
• Search 
Engine 
Op%miza%on 
(organic 
search 
ranking 
– 
ie 
showing 
up 
in 
a 
Google 
search) 
• Forms 
(contact 
or 
request 
a 
quote) 
• Music 
Players 
– 
MP3 
players 
• Slideshows 
• Sharing 
– 
allows 
people 
to 
Tweet 
or 
Like 
your 
blog 
posts 
– I 
suggest 
that 
you 
research 
plugins 
before 
adding 
them 
to 
your 
website. 
• Look 
for 
the 
number 
of 
%mes 
the 
plugin 
has 
been 
downloaded. 
• Look 
for 
the 
number 
of 
ra%ngs. 
• Look 
to 
see 
if 
the 
plugin 
has 
support.
• A 
widget 
adds 
content 
and 
features 
to 
the 
sidebars 
of 
your 
pages 
/ 
blog. 
• There 
are 
default 
widgets 
that 
will 
automa%cally 
installed 
with 
WordPress. 
• Many 
themes 
also 
have 
widgets 
that 
will 
automa%cally 
be 
installed 
when 
you 
upload 
their 
theme. 
– Commonly 
used 
default 
widgets: 
– Recent 
Blog 
Posts 
– Text 
Editor 
– Custom 
Menus 
• Some%mes 
plugins 
that 
you 
install 
are 
found 
in 
the 
widget 
sec%on. 
• There 
are 
some 
themes 
(Genesis 
& 
SmallBiz 
Responsive), 
which 
use 
widgets 
for 
their 
homepage 
content. 
• There 
are 
some 
themes 
which 
allow 
you 
to 
add 
as 
many 
custom 
sidebars 
as 
you 
would 
like, 
so 
each 
page 
on 
your 
site 
could 
have 
a 
different 
sidebar. 
• Widgets 
are 
organized 
by 
individual 
boxes 
and 
configured 
by 
dragging 
and 
dropping 
in 
the 
order 
you 
wish 
them 
to 
appear. 
EileenLonergan.com 
15
EileenLonergan.com 
16
EileenLonergan.com 
17
1. Give 
the 
post 
a 
%tle. 
2. The 
next 
large 
box 
is 
where 
you 
add 
the 
text. 
3. The 
sec%on 
above 
the 
text 
box 
has 
op%ons 
for 
styling. 
The 
op%ons 
are 
very 
similar 
to 
a 
Word 
document. 
4. If 
you 
click 
the 
li7le 
camera 
icon 
that 
says 
Add 
Media 
you 
can 
add 
an 
image 
into 
your 
page 
or 
post. 
Eileen 
Lonergan 
h7p://www.eileenlonergan.com 
EileenLonergan.com 
18
EileenLonergan.com 
19
The 
right 
hand 
side 
of 
the 
page 
is 
where 
you 
can 
save 
your 
post 
or 
page 
as 
a 
draA, 
preview 
what 
you 
have 
done 
or 
publish. 
EileenLonergan.com 
20
1. Bold 
2. Italic 
3. Strike-­‐through 
4. Unordered 
list 
(bullet 
points): 
5. Ordered 
list 
6. Blockquote 
(a 
way 
of 
displaying 
quoted 
text; 
each 
theme 
will 
style 
this 
differently.) 
Always 
forgive 
your 
enemies; 
nothing 
annoys 
them 
so 
much. 
7. Align 
LeA 
8. Align 
Center 
9. Align 
Right 
10. Insert/edit 
link 
11. Unlink 
12. Insert 
More 
tag 
13. Proofread/Spell 
Check 
14. Toggle 
Distrac%on 
Free 
Wri%ng 
(this 
removes 
the 
visual 
editor 
and 
you 
will 
only 
see 
your 
text 
on 
the 
page.) 
15. Show/Hide 
Kitchen 
sink 
(enables 
the 
second 
row 
of 
edi%ng 
icons) 
EileenLonergan.com 
21
1. Style 
– 
various 
formarng 
styles 
defined 
by 
your 
theme 
2. Underline 
3. Align 
full 
4. Select 
text 
color 
– 
change 
the 
text 
color 
5. Paste 
as 
Plain 
Text 
6. Paste 
from 
Word 
7. Remove 
formarng 
8. Insert 
custom 
character 
9. Outdent 
– 
move 
text 
further 
leA 
10. Indent 
– 
move 
text 
further 
right 
11. Undo 
– 
undo 
your 
last 
ac%on 
12. Redo 
– 
redo 
your 
last 
ac%on 
13. Help 
– 
display 
some 
informa%on 
about 
using 
the 
editor, 
as 
well 
as 
keyboard 
shortcuts. 
EileenLonergan.com 
22
• Visit 
my 
blog: 
h7p://www.eileenlonergan.com/ar%cles 
• I 
have 
set 
up 
a 
page: 
h7p://www.eileenlonergan.com/etl-­‐blog-­‐class 
I 
will 
have 
informa%on 
from 
class 
and 
you 
can 
post 
your 
ques%ons 
or 
%ps 
to 
share 
with 
the 
group. 
• WordPress.com 
support 
h7p://en.support.wordpress.com/ 
• YouTube 
• WordPress 
TV: 
h7p://wordpress.tv/ 
• h7p://www.expand2web.com/blog/ 
• h7p://learn.wordpress.com/ 
• I 
posted 
to 
my 
blog, 
now 
what? 
Gerng 
People 
to 
Read 
Your 
Blog 
EileenLonergan.com 
23

Creating a Website with WordPress.org

  • 1.
    Crea%ng a Website with WordPress.org Eileen Lonergan h7p://www.eileenlonergan.com 1
  • 2.
    • WordPress is an open source website building tool. • Open Source means that the basic soAware is free and code is shared among developers. • It began in 2003 and as of 2013 more than 60 million websites/blogs have been built using WordPress. EileenLonergan.com 2
  • 3.
  • 4.
    • We are working with WordPress.org to discuss building a website or blog. • The term website / blog is oAen used interchangeably. WordPress is the soAware which gives you the ability to have sta%c pages and blog posts. – You can have a website with only pages, only posts or a combina%on of both. • Visit h7p://www.eileenlonergan.com/wordpress-­‐org-­‐vs-­‐ wordpress-­‐com for an overview of the difference between the two. EileenLonergan.com 4
  • 5.
    • A Page is sta%c content on a website. This is considered your “evergreen” content, %meless pieces of informa%on that you want your visitors (clients) to be able to access easily. – About You, Your Services, Loca%on, and Contact Informa%on are a few examples of typical website pages. • The format can be wri7en, images, video or audio. EileenLonergan.com 5
  • 6.
    • A blog can be thought of as an online magazine or newspaper. • Blogs can have many authors who contribute or be the work of just one blogger. • Readers can add their comments to ar%cles, which encourages feedback to the blogging process. EileenLonergan.com 6
  • 7.
    • A single entry on your blog. • The format can be: – Wri7en – Video – Audio – Images – Or a combina%on of all of the above • Entries are organized sequen%ally by date, the latest appearing at the top of the page. • You can also organize your blog entries into categories. For example if you have a cooking blog your categories could be: baking, sautéing, crock pot meals, grilling, desserts, etc. EileenLonergan.com 7
  • 8.
    • You will need hos%ng. Think of hos%ng as paying your rent to be on the Internet. This allows you to choose your domain name, which is also referred to as a url. (ie: www.eileenlonergan.com or www.BestBakery.com, etc.) • I recommend BlueHost because it is designed around open source plaborms (WordPress). They have 24/7 phone support with customer service based in the US and they have automa%c backups of your website. • Hos%ng is not created equal. • Cheaper is not always be7er. • Look for a provider that will support WordPress. • Look for a provider that has one click installa%on. • Look for a provider that offers phone support. • Part of the registra%on process will be selec%ng your domain name. – What is a domain name? • Your address on the web. • Consider using: – Your name (EileenLonergan.com) – Your business name (Amazon.com) – A combina%on of your business name and geographical loca%on (InsuranceinTulsa.com) – Be crea%ve! (Bit.ly – a popular url shortening tool) • Once you are registered you need to install WordPress onto your domain. Your hos%ng provider (BlueHost, GoDaddy, etc.) will most likely have tutorials for you on how to execute this. EileenLonergan.com 8
  • 9.
    Refer to h7p://codex.wordpress.org/Dashboard_Screen for details of your Dashboard. EileenLonergan.com 9
  • 10.
  • 11.
  • 12.
    EileenLonergan.com 12 •The theme is the appearance of your website. • There are literally thousands of op%ons. • Free: – WordPress will have a few themes installed by default that are fine to use. – In general free themes are not well supported or documented. • Paid: – Most paid themes will cost between $30-­‐$100, are well supported, come with documenta%on which includes tutorials and have customer service (help desk). – Themes I use and recommend: • The SmallBiz Theme – great for a local business. • Genesis by Studio Press – great for bloggers. • Divi – good for e-­‐commerce, porbolios, or photographers. – You can switch themes and your content is saved within WordPress. • Pro Tips: – If you have modified any of the code (how your site works) or the CSS (design) then you will lose this informa%on if you change themes. – Informa%on in your widget areas may be lost when you change themes.
  • 13.
    EileenLonergan.com 13 Divi Theme SmallBiz Genesis
  • 14.
    EileenLonergan.com 14 •Plugins add func%onality to your Website / Blog. • Consider Plugins as Apps for your website. – Popular Plugins include: • Search Engine Op%miza%on (organic search ranking – ie showing up in a Google search) • Forms (contact or request a quote) • Music Players – MP3 players • Slideshows • Sharing – allows people to Tweet or Like your blog posts – I suggest that you research plugins before adding them to your website. • Look for the number of %mes the plugin has been downloaded. • Look for the number of ra%ngs. • Look to see if the plugin has support.
  • 15.
    • A widget adds content and features to the sidebars of your pages / blog. • There are default widgets that will automa%cally installed with WordPress. • Many themes also have widgets that will automa%cally be installed when you upload their theme. – Commonly used default widgets: – Recent Blog Posts – Text Editor – Custom Menus • Some%mes plugins that you install are found in the widget sec%on. • There are some themes (Genesis & SmallBiz Responsive), which use widgets for their homepage content. • There are some themes which allow you to add as many custom sidebars as you would like, so each page on your site could have a different sidebar. • Widgets are organized by individual boxes and configured by dragging and dropping in the order you wish them to appear. EileenLonergan.com 15
  • 16.
  • 17.
  • 18.
    1. Give the post a %tle. 2. The next large box is where you add the text. 3. The sec%on above the text box has op%ons for styling. The op%ons are very similar to a Word document. 4. If you click the li7le camera icon that says Add Media you can add an image into your page or post. Eileen Lonergan h7p://www.eileenlonergan.com EileenLonergan.com 18
  • 19.
  • 20.
    The right hand side of the page is where you can save your post or page as a draA, preview what you have done or publish. EileenLonergan.com 20
  • 21.
    1. Bold 2.Italic 3. Strike-­‐through 4. Unordered list (bullet points): 5. Ordered list 6. Blockquote (a way of displaying quoted text; each theme will style this differently.) Always forgive your enemies; nothing annoys them so much. 7. Align LeA 8. Align Center 9. Align Right 10. Insert/edit link 11. Unlink 12. Insert More tag 13. Proofread/Spell Check 14. Toggle Distrac%on Free Wri%ng (this removes the visual editor and you will only see your text on the page.) 15. Show/Hide Kitchen sink (enables the second row of edi%ng icons) EileenLonergan.com 21
  • 22.
    1. Style – various formarng styles defined by your theme 2. Underline 3. Align full 4. Select text color – change the text color 5. Paste as Plain Text 6. Paste from Word 7. Remove formarng 8. Insert custom character 9. Outdent – move text further leA 10. Indent – move text further right 11. Undo – undo your last ac%on 12. Redo – redo your last ac%on 13. Help – display some informa%on about using the editor, as well as keyboard shortcuts. EileenLonergan.com 22
  • 23.
    • Visit my blog: h7p://www.eileenlonergan.com/ar%cles • I have set up a page: h7p://www.eileenlonergan.com/etl-­‐blog-­‐class I will have informa%on from class and you can post your ques%ons or %ps to share with the group. • WordPress.com support h7p://en.support.wordpress.com/ • YouTube • WordPress TV: h7p://wordpress.tv/ • h7p://www.expand2web.com/blog/ • h7p://learn.wordpress.com/ • I posted to my blog, now what? Gerng People to Read Your Blog EileenLonergan.com 23