Create Brand Personality For Your Company Or You... By: Lois K. Geller President Lois Geller Marketing Group (646) 723 - 3231 I. Branding a. How can branding work for you b. Branding plan II. Sources of information people use to search a. Internet b. Other III. Designing a website that works IV. Social Media a. LinkedIn b. Twitter c. Facebook V. CRM: Building long-term friendships VI. Doing Weird and Wonderful

1. The Versailles Breakfast Club November 3, 2009 Lois K Geller President Lois Geller Marketing Group (646) 723 – 3231 www.loisgellermarketinggroup.com

2. Who Am I? Lois K. Geller President Lois Geller Marketing Group www.loisgellermarketinggroup.com

3. I’m Not AMorning Person…

4. Branding

5. Versailles Breakfast Club As A Brand

6. How Can Branding Work For You

7. Branding improves your luck

8. Personal Brand -Last Week Carly, a Columbia Univ. graduate, setup a phone meeting for me to help and advise her on finding a job in New York. -Worked for Burberry and Times Inc., and never established herself or build a network.

9. -Today in order to build your branding personality you must establish a network in your community by:

11. Facebook (Setup a personal page, add pictures, videos, links, etc., Build a business page and link it to your personal page)

13. Tip of the Week to my database

16. Thank you notes

18. New product launches, affiliates

20. Volunteer for more work or new projects

21. Become a leader, make yourself more prominent

24. Miami Children's Hospital

25. Coral Gables Chamber of Commerce

26. National Kidney Foundation of Florida

27. Bruce Rossmeyer's Harley Davidson

28. Goldstein Schechter Koch

29. Cystic Fibrosis

31. In A Way, A Brand Is A Promise. It “promises” a certain level of quality, consistency, service, experience, price, etc., etc., etc.

32. Sometimes A Spokesman Is The Brand.

34. How would you like to be perceived?

35. How does your competition do it, if at all?

36. What’s the right personality for you, your employees, your store(s)?

37. How do you start communicating that personality …

39. Valentino

40. Macintosh

41. McDonald’s

42. Macy’s

43. General Motors

44. Truly Nolen

46. Get Your Business On Google Search * *

47. Google

48. Yelp.com

49. Top Ways To Search For Info

50. Designing A Website That Stands Out

51. Apthorp Cleaners

52. Apthorp Cleaners

54. Retention

57. Social Media Marketing Strategy

60. Solicit referrals from former clients

61. Get to people in “high places”

63. Why Should I Tweet… To connect with people everywhere Learn new things -Business, Health, Organization 3. Build relationships

64. Why Should I Tweet… 4. Magic! So this is what Twitter is all about: making friends.

65. My Twitter Page

66. TweetDeck

67. Lois Geller’s Secret Twitter Tips Define your personality and the audience you want to reach 2. Choose subjects outside of your niche so you’re not boring 3. Use search at least 3 times per day and tweet to at least 15 new people Ask 3 questions everyday Respond to 5 people everyday (pick them) Send out 1 useful or entertaining link everyday Share one blog post, your website, article, or video per week

68. Facebook Do you have a facebook presence?

69. Have A Personal Page

70. My Facebook Page

71. Business Pages On Facebook

72. Facebook: Lois Geller Marketing Group Describe Your Services Video Advertising Advertise Your Page To Others

73. Facebook: Willow Stream Spas Create Contest For Prizes

74. Blogs…

75. Lois Geller’s Blog * READ MORE BLOG POSTS: www.joyofdirectmarketing.com

77. Mashable – Social Media Blog

78. Lifehacker.com – way to live better on less

79. Copy Blogger

80. Duct Tape Marketing Blog

81. Marketing Sherpa

82. DoshDosh

83. Pronet Advertising

84. eMarketer

86. As in all marketing, Create your own social media strategy

88. Customers come back program?

90. I Have A Dream

91. Thank You Lois K. Geller President Come up and give me your business card and I’ll add you to our Tip of the Week 1400 Marina Dr Hollywood, FL 33019 LoisGeller@loisgellermarketinggroup.com (646) 723-3231