This document summarizes a lecture on applying strategic design and the UNPACK CREATIVITY CANVAS tool to business idea development. The lecture aimed to teach participants how to take a strategic and systemic approach by understanding user needs, engaging users in the design process, and innovating the product-service system. The UNPACK CREATIVITY CANVAS was introduced as a tool to help generate disruptive solutions based on user needs, evaluate ideas, and identify the key elements of the business model. The lecturer encouraged participants to apply what they learned and share about their experience using the CREA summer academy hashtags.