Design for Europe - Claire Fennelow
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Design for Europe by Claire Fennelow, Programme Lead, Design for Europe, Design Council UK @ @ the Cross Innovation Final Conference on October 16/17 in Birmingham (UK). Design for Europe aims to to connect and raise awareness across the EU, of the potential of design to drive innovation in business and the public sector. The Project Cross Innovation is designed to create bridges between the creative industries and other sectors. This project is co-financed by the European Regional Development Fund and made possible by the INTERREG IVC programme.
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Design for Europe - Claire Fennelow
- 1. Design for Europe Cross Innovation Final Conference Claire Fennelow, Programme Lead, Design for Europe, Design Council UK
- 2. Agenda • Introduction: How can Design add value? • Design for Europe: How can it help?
- 3. How can design add value? • Driving innovation and opening up uncontested market spaces • Differentiating products and services to attract customers • Strengthening branding, embodying a company’s values and improving recognition
- 4. Return on investment research • Impact of design on UK small businesses • Direct return for every £1 spent on design
- 5. What design can do
- 6. © University of Nottingham
- 7. Europe's economy needs innovation to grow Design drives innovation by putting people first, helping businesses and public services to create solutions with real value for the user.
- 9. The European policy context 2010: Political commitment at European level 2011: European Design Innovation Initiative 2012: Role of European Design Leadership Board 2013: Action-Plan for Design-Driven Innovation 2014: European Design Innovation Platform (Design for Europe)
- 10. Action Plan for Design- Driven Innovation Aims to accelerate the take-up of design in innovation policy, with 3 strategic areas for action: • Promoting understanding of design's impact on innovation • Promoting design-driven innovation in industries to strengthen Europe's competitiveness • Promoting the adoption of design to drive renewal in the public sector
- 11. Design for Europe Design for Europe is delivering the European Design Innovation Platform (EDIP), which is one of the key mechanisms for delivering the vision of the Action Plan. It will deliver: • A web-based platform to support peer-learning, networking and partnerships • A programme of engagement • Advocating design-driven innovation to policy-makers • Supporting the design capabilities in enterprises • Supporting the design capabilities in the public sector
- 12. Design for Europe Concept The vision is to connect and raise awareness across the EU, of the potential of design to drive innovation in business and the public sector.
- 13. Design for Europe Consortium © Eric Fischer (Creative Commons) Consortium Lead • Design Council, UK Work Package Leads • Birmingham City University, UK • Danish Design Centre, Denmark • Lancaster University, UK • Politecnico di Milano, Italy • Nesta, UK Supporting Partners • ARC Fund, Bulgaria • dSola, Slovenia • Estonian Design Centre, Estonia • Invest Northern Ireland, UK • KEPA, Greece • La 27e Region, France • Luxinnovation, Luxembourg Dissemination Partner • European Network of Living Labs
- 14. How will it be useful to you?
- 15. The tools we’re building will help…
- 16. Pockets of interest and expertise The platform will bring together those across the EU interested in design-driven innovation.
- 17. User-focus approach • Register your interest through mailing list • Suggest resources for inclusion • Tell us what you’d like to see from the project? • Host an event? Contact us at designforeurope@designcouncil.org.uk Register your interest on designforeurope.eu
Editor's Notes
- Last year, we released a report, ‘Design delivers for business’ which provided a summary of evidence from our Design Leadership Programme for businesses. There are statistics that show that, for every £1 invested in design, businesses can expect over £20 in increased revenues. Our speakers today will share more examples and insights on how design has value-added their businesses.
- Examples: Heartlight project (healthcare & technology) Design Leadership team worked with the Technology Transfer Office at the University of Nottingham on its Heartlight project, which offered a new way to measure a person’s heartbeat using a small, unobtrusive, light-based device. As a direct result of design intervention workshop, 45 ways to commercialise the technology were identified and a total of £375,000 of investment was secured. Owlstone (healthcare & technology) Owlstone came to us the Design Council in 2006 with some incredible, ground-breaking technology. What they didn’t have was the know-how to take it to market. Now, eight years on they are making full use of a user-led product development approach and are at the cutting edge of micro- and nano-fabrication techniques. The company has attracted more than £15m in investment – a stunning example of how innovative design can make people’s lives better. Reducing violence and aggression in A&E This project aimed at improving patient experience and create a calmer and safer environment for A&E staff. According to the National Audit Office, violence and aggression towards hospital staff costs the NHS at least £69 million a year in staff absence, loss of productivity and additional security. Through a design intervention, our thorough impact evaluation shows that the design solutions have improved patient experience, reduced non-physical hostility and aggression, and provided good value for money. 75% of patients said the improved signage reduced their frustration during waiting times, and a 50% reduction in threatening body language and aggressive behaviour was recorded following implementation of the design solutions.
- There is a growing body of evidence that design adds value to businesses, public sector and policy making. So, what can we do about it?
- With Design for Europe we want to give businesses, public servants and policymakers the tools to change the way their organisations work for the better. We believe design can support innovation across Europe – growing businesses, improving public services and shaping better policy. European politicians are thinking about competitiveness and the European economy….
- They have recently recognised that design has a value for innovation and growth in the economy, because it helps bring ideas to the market and develop new products and services for customers.
- They have taken action. Last year they published an Action Plan to promote widely the understanding of what design can do, and promote the take-up of design among business and the public sector.