WELCOME TO EVENTS PLANNING & MARKETING OF ARK BRAND ACTIVATION
Ark Brand Activation is one of the leading full-service event management companies in South India offering professional and personalized services to a host of clients since 2008. The company has evolved into a specialist Promotional event management company.
Ark exploded into the event management scene less than a decade ago, but has been shaping up the entertainment landscape with its impressive clientele, spectacular sets, magnificent shows and never-before-thought-of concepts. Our clients benefit from our in-depth experience & knowledge in a number of industries and businesses. We, as experienced professionals bear the responsibility to ensure every event from start to finish is designed to make you happy. We look into all the aspects that need to be taken care of from the most obvious to the finest details that meet your level of satisfaction.
We look forward to a long-term association with you
Ark started off with just product promotion activities and eventually expanded its capability spectrum to handle concept based ,product launches, Out door media, Dealer Boards, Road shows, corporate events, conferences, seminar arrangements, venue selection, entertainment, celebrity co-ordination and celebrity participation, exhibition stall designing and stall fabrication, award ceremonies, dealer meets, annual general meetings, fun parties, theme based events etc.,
The company offers comprehensive services to ensure everything is taken care from concept to completion well within the budget and deadline. Ark has a professional team with hands-on experience and creative skills to ensure every aspect of the event is handled with finesse. From designing to execution to co-ordination… what you need is what we deliver. Every show conducted by Ark stands a tall testimony to its conceptualization skills, creative execution capabilities, eye for details and the passion to deliver excellence.
Ark is a vertically integrated event management company. Meaning, you get everything under one roof. No outsourcing, no third party dependence. From Promotion to Branding to designing to Fabrication to props to furniture to lighting…. you get everything within your budget. Hence you save your time and money with Ark.
Canon positions itself as "the same for less" in the DSLR camera market compared to its main rival Nikon by achieving similar quality and performance at lower prices. Canon India's CEO notes that Indian consumers prioritize "price-for-value." Canon segments its market demographically by age and income level, and psychographically by social class and lifestyle. It targets achievers, strivers and survivors. Behaviorally, Canon appeals to current, potential and non-users based on its good price-quality ratio.
The document summarizes the rebranding process of several major companies. It provides examples of before and after logos and describes the rationale for the logo changes. The rebrandings were aimed to modernize and simplify logos, shift brand positioning to reflect strategic changes, and make logos more flexible and globally recognizable. Common changes included removing unnecessary elements, switching to lowercase fonts, and incorporating new colors and designs.
This document provides information about Percept Ltd, an experiential marketing agency. It discusses their brand activation services across various industries such as banking, insurance, consumer durables, automobiles, FMCG, IT, and others. It highlights some of Percept's clients and case studies. The agency has a team of 120 members across 10 cities in India. It also discusses their network of 10 base city offices and 15 franchise operation offices.
Reengineering is REINVENTING the enterprise by challenging its existing doctrines, practices and activities
Innovatively redeploying its capital and human resources into cross functional processes.
Optimize the organization competitive position, its value to share holders and its contribution to society.
The document outlines the key steps in developing an effective advertising campaign, including situation analysis, defining creative objectives and strategy, developing media objectives, integrating sales promotion plans, getting approval for the campaign, and testing the campaign through research after launch. It emphasizes that all aspects of the integrated marketing communications should work together as a single voice to achieve the company's goals.
This document provides a profile summary and details the key skills and experience of Bhaskaran Chandra Sekhar. It outlines his 20 years of experience in strategic brand management, advertising, and digital marketing. Some of the major brands he has worked with include Pothys, Univercell, Hatsun, and Music World. He is currently working as an entrepreneur and consultant in Bangalore, providing services like brand building, advertising, and digital marketing.
The Yellow Pin Studio was formed by event management veterans to reimagine branding events. They have produced hundreds of successful projects across industries, including new product launches, exhibitions, mobile roadshows, and corporate films. Their goal is to communicate brands' messages simply and memorably through creative, memorable events.
WELCOME TO EVENTS PLANNING & MARKETING OF ARK BRAND ACTIVATION
Ark Brand Activation is one of the leading full-service event management companies in South India offering professional and personalized services to a host of clients since 2008. The company has evolved into a specialist Promotional event management company.
Ark exploded into the event management scene less than a decade ago, but has been shaping up the entertainment landscape with its impressive clientele, spectacular sets, magnificent shows and never-before-thought-of concepts. Our clients benefit from our in-depth experience & knowledge in a number of industries and businesses. We, as experienced professionals bear the responsibility to ensure every event from start to finish is designed to make you happy. We look into all the aspects that need to be taken care of from the most obvious to the finest details that meet your level of satisfaction.
We look forward to a long-term association with you
Ark started off with just product promotion activities and eventually expanded its capability spectrum to handle concept based ,product launches, Out door media, Dealer Boards, Road shows, corporate events, conferences, seminar arrangements, venue selection, entertainment, celebrity co-ordination and celebrity participation, exhibition stall designing and stall fabrication, award ceremonies, dealer meets, annual general meetings, fun parties, theme based events etc.,
The company offers comprehensive services to ensure everything is taken care from concept to completion well within the budget and deadline. Ark has a professional team with hands-on experience and creative skills to ensure every aspect of the event is handled with finesse. From designing to execution to co-ordination… what you need is what we deliver. Every show conducted by Ark stands a tall testimony to its conceptualization skills, creative execution capabilities, eye for details and the passion to deliver excellence.
Ark is a vertically integrated event management company. Meaning, you get everything under one roof. No outsourcing, no third party dependence. From Promotion to Branding to designing to Fabrication to props to furniture to lighting…. you get everything within your budget. Hence you save your time and money with Ark.
Canon positions itself as "the same for less" in the DSLR camera market compared to its main rival Nikon by achieving similar quality and performance at lower prices. Canon India's CEO notes that Indian consumers prioritize "price-for-value." Canon segments its market demographically by age and income level, and psychographically by social class and lifestyle. It targets achievers, strivers and survivors. Behaviorally, Canon appeals to current, potential and non-users based on its good price-quality ratio.
The document summarizes the rebranding process of several major companies. It provides examples of before and after logos and describes the rationale for the logo changes. The rebrandings were aimed to modernize and simplify logos, shift brand positioning to reflect strategic changes, and make logos more flexible and globally recognizable. Common changes included removing unnecessary elements, switching to lowercase fonts, and incorporating new colors and designs.
This document provides information about Percept Ltd, an experiential marketing agency. It discusses their brand activation services across various industries such as banking, insurance, consumer durables, automobiles, FMCG, IT, and others. It highlights some of Percept's clients and case studies. The agency has a team of 120 members across 10 cities in India. It also discusses their network of 10 base city offices and 15 franchise operation offices.
Reengineering is REINVENTING the enterprise by challenging its existing doctrines, practices and activities
Innovatively redeploying its capital and human resources into cross functional processes.
Optimize the organization competitive position, its value to share holders and its contribution to society.
The document outlines the key steps in developing an effective advertising campaign, including situation analysis, defining creative objectives and strategy, developing media objectives, integrating sales promotion plans, getting approval for the campaign, and testing the campaign through research after launch. It emphasizes that all aspects of the integrated marketing communications should work together as a single voice to achieve the company's goals.
This document provides a profile summary and details the key skills and experience of Bhaskaran Chandra Sekhar. It outlines his 20 years of experience in strategic brand management, advertising, and digital marketing. Some of the major brands he has worked with include Pothys, Univercell, Hatsun, and Music World. He is currently working as an entrepreneur and consultant in Bangalore, providing services like brand building, advertising, and digital marketing.
The Yellow Pin Studio was formed by event management veterans to reimagine branding events. They have produced hundreds of successful projects across industries, including new product launches, exhibitions, mobile roadshows, and corporate films. Their goal is to communicate brands' messages simply and memorably through creative, memorable events.
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For more information and to follow the series, read our blog: http://bit.ly/mUdDNA
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The Business Innovation Kit modifies and extends the basic version of the Business Modeling Starter Kit. Both enable entrepreneurial teams to explore the range of ideas and viable business models for a new or existing business. Where the Starter Kit ends the Business Innovation Kit goes into depth: Exploring revenue models or the customer journey in depth, or competitive advantages that may be achieved through normative orientations such as sustainability. Results provide the basis for business model implementation that proceeds through iterative exploration, elaboration, evaluation, experimentation and evolution of assumptions.
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Product-Market Fit Strategies for Startup Growth and Validation.pptxIsabel Nyo
Achieving product-market fit is essential for startup success. Conduct market research, test your product, and iterate based on feedback to achieve growth.
One thing that startups must avoid is misalignment - especially when your runway is not long, you need to get funding, you want to gain user growth quickly and you need to ship features that customers love to stay relevant.
So it's important for everyone in the company to know what everyone else is working on and why. From Customer success team to the executive team, every single person needs to be aligned on the direction the company is going.
The Product Goals System aims to provide that alignment and visibility - it will help your startup stay organised and on track. As a product and/or engineering leader, it's your responsibility to ensure your teams are working on initiatives that matter. Move forward in the right direction and achieve your product's goals using The Product Goals System.
There are 3 templates and relational databases in this system.
1) Top-Level Objectives
2) Key Results
3) Initiatives
Product design involves a multi-step process from ideation to development to testing. This includes defining the product vision and strategy, conducting user research, analyzing user needs, generating ideas through techniques like prototyping, designing the product, testing with users, and performing post-launch activities like analyzing user behavior and testing design changes. Product research is an important foundational step to understand customer needs and market trends in order to develop successful solutions to user problems. The design process aims to create a product that is desirable, feasible and viable for users.
This document provides information about an individual's marketing career and services. It discusses 15 years of online marketing experience including degrees, awards and creating brands. Services offered include digital audits, strategy workshops, campaign execution across online/social platforms, and performance measurement. Client examples and case studies are presented for Allianz and Griffith College campaigns. Tools used for different marketing functions are also listed. The overall message is that the individual helps clients grow through integrated online and offline marketing solutions.
Open Innovation - The Customer as a development partnerVincent Aydin
The internet has redefined the relationship between firms and their customers. Customers are able and willing to take part in
development processes: They voice their opinion
about products that are about to be released to
the market, bring in new ideas, test prototypes and
promote new innovation via social networks. How do you take advantage of this?
This document discusses several topics related to branding and brand management. It begins with an introduction that defines a brand and why branding is important. It then discusses brand name selection, focusing on choosing a name that provides benefits information and is memorable. It also covers managing brands through advertising, reviewing strengths and weaknesses, and how branding affects customer purchase decisions by associating a brand with certain qualities.
Business Analysts are on the GO: Design with users, not for them!SQALab
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This document outlines an upcoming workshop for women entrepreneurs on building better markets and managing finance. The workshop will cover developing strong business models, using the business model canvas as a framework, and analyzing how business models interact with competitors. It provides examples of successful business models like Apple, Facebook, IKEA, and Skype that have strong virtuous cycles and competitive advantages through recurring revenues, low costs, network effects, and other strategies discussed in the workshop.
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The Hinge Ideas is a creative strategy and marketing communications firm that helps clients analyze future trends, define effective strategies, and launch new products and campaigns. They have a global team of trend analysts and creatives who conduct workshops and training sessions to help clients understand consumer trends and generate new business ideas. Their services include analyzing customer trends, defining strategies, and creating marketing communications plans for clients worldwide in a variety of industries.
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For more information and to follow the series, read our blog: http://bit.ly/mUdDNA
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The Business Innovation Kit modifies and extends the basic version of the Business Modeling Starter Kit. Both enable entrepreneurial teams to explore the range of ideas and viable business models for a new or existing business. Where the Starter Kit ends the Business Innovation Kit goes into depth: Exploring revenue models or the customer journey in depth, or competitive advantages that may be achieved through normative orientations such as sustainability. Results provide the basis for business model implementation that proceeds through iterative exploration, elaboration, evaluation, experimentation and evolution of assumptions.
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Product-Market Fit Strategies for Startup Growth and Validation.pptxIsabel Nyo
Achieving product-market fit is essential for startup success. Conduct market research, test your product, and iterate based on feedback to achieve growth.
One thing that startups must avoid is misalignment - especially when your runway is not long, you need to get funding, you want to gain user growth quickly and you need to ship features that customers love to stay relevant.
So it's important for everyone in the company to know what everyone else is working on and why. From Customer success team to the executive team, every single person needs to be aligned on the direction the company is going.
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There are 3 templates and relational databases in this system.
1) Top-Level Objectives
2) Key Results
3) Initiatives
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This document provides information about an individual's marketing career and services. It discusses 15 years of online marketing experience including degrees, awards and creating brands. Services offered include digital audits, strategy workshops, campaign execution across online/social platforms, and performance measurement. Client examples and case studies are presented for Allianz and Griffith College campaigns. Tools used for different marketing functions are also listed. The overall message is that the individual helps clients grow through integrated online and offline marketing solutions.
Open Innovation - The Customer as a development partnerVincent Aydin
The internet has redefined the relationship between firms and their customers. Customers are able and willing to take part in
development processes: They voice their opinion
about products that are about to be released to
the market, bring in new ideas, test prototypes and
promote new innovation via social networks. How do you take advantage of this?
This document discusses several topics related to branding and brand management. It begins with an introduction that defines a brand and why branding is important. It then discusses brand name selection, focusing on choosing a name that provides benefits information and is memorable. It also covers managing brands through advertising, reviewing strengths and weaknesses, and how branding affects customer purchase decisions by associating a brand with certain qualities.
Business Analysts are on the GO: Design with users, not for them!SQALab
The document discusses challenges faced by business analysts and the need for new techniques in business analysis. It outlines traditional vs new ways of business analysis, with the new way focusing on eliciting requirements by thinking like a customer and determining what is valuable. Some challenges discussed are unclear requirements, focusing on solutions over problems, connecting different ideas, and not knowing the end user. The document advocates using new techniques like empathy mapping, journey mapping, and prototyping that involve end users in the design process to help overcome these challenges and better meet user needs.
This document outlines an upcoming workshop for women entrepreneurs on building better markets and managing finance. The workshop will cover developing strong business models, using the business model canvas as a framework, and analyzing how business models interact with competitors. It provides examples of successful business models like Apple, Facebook, IKEA, and Skype that have strong virtuous cycles and competitive advantages through recurring revenues, low costs, network effects, and other strategies discussed in the workshop.
This document describes the product design process and concurrent engineering. It begins with an introduction to product design and definitions of key terms. It then discusses the new product development process, which includes five phases: idea generation, screening, concept development, product development, and commercialization. The document also covers design thinking approaches and trends in product design. It explains concurrent engineering and its benefits, including reduced costs and lead times. Various implementation schemes for concurrent engineering are listed.
This document discusses various business model innovations that can disrupt industries. It begins by explaining the typical stages of industry development and how business model innovation differs from product innovation. It then shows that most companies are unsatisfied with their innovation performance. The rest of the document outlines 14 different business model reframed categorized under innovating customer relationships and innovating access to resources. Each reframe is explained and inspirational examples are provided.
The Hinge Ideas is a creative strategy and marketing communications firm that helps clients analyze future trends, define effective strategies, and launch new products and campaigns. They have a global team of trend analysts and creatives who conduct workshops and training sessions to help clients understand consumer trends and generate new business ideas. Their services include analyzing customer trends, defining strategies, and creating marketing communications plans for clients worldwide in a variety of industries.
How to create a pitch deck - Sequoia Capital Pitch Deck TemplateAhmad El-Saeed
This document provides guidance on creating an effective pitch deck, outlining the key sections to include such as company purpose, problem, solution, market size, competition, product, business model, team, and financials. Each section is then described in more detail, with recommendations on what specific information and analysis to present. Key recommendations include defining the company's mission, describing customer pain points, demonstrating the value proposition to address those pains, analyzing market trends and size, researching competitors, and providing details on the product, revenue model, team experience and financial projections.
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How to validate your product idea, creating value for customers
1. HOW TO VALIDATE YOUR
PRODUCT IDEA, CREATING
VALUE FOR YOUR
CUSTOMERS
Smitha Hemmigae
(smitha.hemmigae@gmail.com)
Building a Better Market and Managing Finance
A One Day Workshop For Women Entrepreneurs
Mount Carmel College, Bangalore
2. Agenda
Nine basic building blocks
Product development stack
Value proposition
Key elements to create a strong value
proposition
Apply in real life scenarios
Nike+
Soul Santhe
Sparsha Technologies
5. Value proposition
The best entrepreneurs don’t care about “ideas.
And neither do their customers”
They only care about Value
A value proposition is generally a clear and
succinct statement (e.g., 2-4 sentences)
that outlines to potential clients and
stakeholders a company's (or individual's or
group's) unique value-creating features
A value proposition is a clear statement of
the tangible results a customer gets from
using your products or services
A value proposition is an offer to some
entity or target in which they (the
possessor) get more than they give up
(merit or utility), as perceived by them
A value proposition is the basic reasoning
for why people should consider your
product or service
Describes what you do in terms of tangible
business results. It draws interest and
shares a success story within a few words
6. A Value Prop statement must
contain
Describe "What" we
provide
Answer "So what?"
Quantify "How
much"
Provide Proof
7. Key elements to create a strong value
proposition (1/1)
Start with core competencies:
what are you really good at?
Look at trends in the industry
Are things changing?
Can you take advantage of a trend and grab an exciting
position in the market?
Study your customers
Who are your top customers?
What problems do you solve for them?
What problems do they want solved?
Is there a new trend in any of your key customer
segments?
Turn core competencies into values
Ask yourself why someone should buy from you
instead of a competitor.
Using the language of your customers, refine your core
competencies as values.
If your answer is “best selection”, “best customer
service” or “fast shipping” your potential success may
be limited. These qualities do not make a business
unique
8. Key elements to create a strong
value proposition (2/2)
Study the competition
Choose 3 or 4 competitors and
study how they market their
company and products
What is their value proposition?
Can they defend it?
Map their core competencies
versus yours
Build a value chain
Articulate the value proposition
(in one sentence)
Test the final value proposition
with customers to see whether it
resonates
9. Nike+
All humans competitive in nature; Need to be fit
Nike understands their target audience is always changing and evolving due to constant market
changes, driven primarily by technology and the Internet
In response to their changing environment, Nike created a special group dedicated to designing
technology products
The group’s mission was to find ways to connect and engage with consumers
Nike+ Co-creates a community of runners
Introduced a sensor in the shoe which record the distance a person has run
Cashed in on the iPod and smartphone wave and connection between music and running - as a
smart shoe, they realized, wasn't enough—you needed a device to save the data
Both companies saw profit potential if they could develop the system together, so the Nike and
Apple teams each took on different parts of the project. Apple refined the sensor that Nike had
prototyped, making it smaller and more durable. Nike focused on the shoes and the interface for
the Web and the iPod. It created a simple system based around the idea of setting goals
After each run, one can sync their iPod to the Nike+ Web site and get a visual representation of
the workout—a single green line
Also expanded it other devices like Nike+ stopwatch GPS, Fuelband, Kinect training, etc
Nike has enhanced and expanded their brand using Nike Plus to provide a platform to engage
consumers in a manner that is relevant, but still reinforces the core identity of Nike products
Also has a social media platform created to unite the runner community and also has provisions
for sharing results and challenging runners to beat their best times
12. Soul Santhe
Asha Rao, 58, may have witnessed a few defeats, but her passion
for fabric and arts ensured that she constantly strived to regenerate
her idea
She wanted to showcase upcoming artists and designers; The idea
of organising a flea market came up
Initial success when started in 1997; but had to shut the venture in 1999
Started 2 fashion studios in Bangalore - Studio Kahawa and Studio
Sattva
Though she wanted to expand the studios' space, high rentals deterred
her, as returns were not proportional to the amount of work
Her reward: the success of her venture Soul Sante, a flea market
that is held in Bangalore five times a year started in 2010, after
shutting both the fashion studios
Designers can hire stalls for Rs 5,000 a day and were provided
basic infrastructure like tables and electricity
The entry ticket for visitors is fixed at Rs 49, and this includes
access to food courts as well as live music
More than 17,000 people turn up for soul santhe
14. This means…
A STUDENT CAN SAVE THEIR CIRCUITS ON THE CLOUD
FROM DAY 1 AND RETRIEVE AND REFER TO THE CIRCUITS
WHENEVER THEY WANT. THEY CREATE A DIGITAL
PORTFOLIO. CAN ACCESS FROM HOME, DORM, LIBRARY,
15. Benefits
Student
• Get familiar with
industry
simulations to
acquire real skills
• Maintain digital
portfolio of
circuits on the
cloud
• Get confident on
industry Test and
measurement
devices
• More
employable
Teacher
• Use for
assignments and
reduce time
spent on logistics
• User searchable
circuit repository
to show live
circuits working
in classroom
• Increase
retention and
learning in class
by 40%
College
• Provide
simulation
access to each
and every
student at a cost
lower than few
licenses of
traditional
simulation tool
• Increase Audit
points for
Accreditation
• Increase
employability