1. +61 418 660 256
2011 - 2016 BACHELOR OF FINE ARTS
AND VISUAL COMMUNICATION
Curtin University - Open University Online
2015 - DIGITAL PUBLISHING SUITE ESSENTIAL
DIGITAL PUBLISHING FUNDAMENTALS
Lynda.com – Online
2015 - THE 33 LAWS OF TYPOGRAPHY
Lynda.com – Online
2015 - DESIGNING A DIGITAL MAGAZINE
Lynda.com – Online
2015 - WORKING WITH PERSPECTIVE IN
PHOTOSHOP
Lynda.com – Online
2015 - GROWTH HACKING FUNDAMENTALS
Lynda.com – Online
2015 - GOOGLE + FOR BUSINESS
Lynda.com – Online
2014 - ADOBE MUSE
Adobe Creative CloudTV – Online
2014 - INDESIGN TO IPAD / ANDROID ADOBE DPS
City Desktop training – Sydney, NSW
2014 - ADOBE AFTER EFFECTS
City Desktop training – Sydney, NSW
2012 - EDM: CREATING HTML EMAILS
Billy Blue College of Design – NSW
2011 FOLLOW THE CURVE ART WORKSHOP
Brett Whitley Studio – Surry Hills, NSW
2011 SELECTED LECTURES ON
ART IN AUSTRALIA, EUROPEAN ART
AMERICAN LITERATURE
Art Gallery of NSW – Sydney, NSW
2008 LIFE DRAWING ART WORKSHOP
Brett Whitley Studio – Surry Hills, NSW
2005 MODERN ART IN THE MAKING
DIPLOMA LECTURE SERIES
Art Gallery of NSW – Sydney, NSW
2001 - 2003 ASSOCIATE DIPLOMA OF
COMMUNICATION DESIGN
Billy Blue College of Design – North Sydney, NSW
Achieved top of advertising class for two
consecutive years and won the design award
during the first year
1996 - 1998 FILM AND TV PRODUCTION
North SydneyTAFE – North Sydney, NSW
1996 BUSINESS STUDIES DIPLOMA
HornsbyTAFE – Hornsby, NSW
EDUCATION
HELLOMy name is Alexandra Cook, and I’m a Graphic
Designer. I am a creative and innovative designer
with over 13 years experience. I have been
responsible for the delivery of leading edge
creative design and art direction for businesses,
magazines and advertising. I am now utilising my
Graphic Design skills in the museum context.
Using my knowledge of colour theory and eye
catching design I want to create the ultimate
museum experience and make any exhibition
come alive.With my typographic skills I can
also ensure that the audience can gain as
much knowledge as possible with enticing and
beautifully designed information cards.
FULL TIME
FREELANCE
GRAPHIC DESIGNER
ART DIRECTOR
PROJECT MANAGER
JR. GRAPHIC
DESIGNER
- Pacific Magazines
SR. GRAPHIC
DESIGNER
- Pacific Innovations
ADVERTISING
ART DIRECTOR
- ACP
Id Ps Ai
Mu
PROGRAMS
Art and Art History
Travel
Design
History and museums
Street typography
Movies
Music
Podcasts
INTERESTS
DESIGN EMPLOYMENT
• Constantly updating skills and keeping on
top of the latest research and trends
• Brainstorming creative campaigns to be
run smoothly across print and digital
• Concept development for branding and
maximising social media tools
• Photo shoot commissioning: models,
photographers, studios and stylists
• Colour correcting, retouching, marking up,
proof-checking and sending pages to press.
MY SKILLS
theloop.com.au/
Babycakes
Alexandra.Cook@
thelightningbolt.com.au
Instagram.com/theboltau
MUSEUM EXPERIENCE
2016 - MUSEUM OF APPLIED ARTS SCIENCES
Volunteer atThe Powerhouse Museum
TOUR GUIDE
Isabella Blow:A Fashionable life
Collette Dinnigan Unlaced
FILM EXPERIENCE
• VOLUNTEER AT TROPFEST
• VOLUNTEER AT IF MAGAZINE
• VOLUNTEER AT IF AWARDS
2012 - ART DIRECTOR
Cut down the Puppet Strings
Dir. Joshua Belinfante
2001 - DIRECTOR/WRITER
Girls Night (Short Film)
2001 - PRODUCERS ASSISTANT
The Pitch
Dir. Nash Edgerton
2000 - ASSISTANT DIRECTOR
FLOG (Short Film)
Dir. LesTurner
2000 - DIRECTOR/WRITER
Bloody Mary (Short Film)
1997 - DIRECTOR/WRITER
Asylum (Short Film)
1994 - PRODUCTION ASSISTANT
Crossing Over
Dir. Roger Pulvers
ARTISTIC EXPERIENCE
PRINT
EDITORIAL
BRANDING
TYPOGRAPHY
ILLUSTRATION2003 2010 2016

2. 13 YEARS DESIGN
EMPLOYMENT
Proven track record understanding various
client and magazine design styles, processes
and procedures with the ability to
produce high quality work whilst
ensuring strict brand compliance.
Typesetting large volumes of
copy for annual reports.
Utilised superior communication and
interpersonal skills to develop and nurture
strong, productive relationships with Clients
and Account Managers as well as briefing
Contractors to ensure that the brand is
effectively communicated.
ART DIRECTOR
SET DRESSER
FOR SHORT FILMS
FOR BELINFANTE
PHOTOGRAPHY
ILLUSTRATION,
TYPESETTING,
GEOMETRY,
DESIGN OBSESSED,
VERSITILITY,
HARD WORKING,
FILM BACKGROUND
volunteering
FRIDAYVOLUNTEER AT
THE POWERHOUSE MUSEUM
SUPPORTING LOCAL ARTS
Worked collaboratively
with teams in relation to
special projects such asTarget’s
Red Zero online magazine and
Channel Seven’s Home and Away
anniversary book.
Formally requested by L’Oreal
to design their advertorials
in New Idea magazine.
Collaborate with diversefied teams to create
Target’s online magazine Red Zero which provided
the opportunity to experiment with Illustrator and
developed solid skills and knowledge in relation to
working in an online format.
Proactively briefed Stylists and
Photographers to ensure compliance
with specific brands and images whilst
providing professional art direction to
numerous international models including
Samantha Harris andVictoria Leigh.
Proven track record understanding
various client and magazine design
styles, processes and procedures
with the ability to produce high
quality work whilst ensuring
strict brand compliance.
Consistently designed engaging
and eye-catching marketing
material, advertorials and in-store
promotions for a broad range of clients,
such as myer emporium, Fernwood,
Coles and Famous magazines.
Utilised superior graphic skills
and experience to re-design
and deliver multiple editions of
Fernwood magazine within a
limited timeframe and tight budget.
publishing
agency work
international
companies
Four years at Myer
Children’s Party entertainer
customer
service
Art directed highly succesful
campaigns for some of Sydney’s
most talented up-and-coming
comedians.This included concepts,
styling photoshoots and designs.
FLYERS, BROCHURES,
POSTERS, ADVERTISING
LOGO, BRANDING, INFOGRAPHIC,
ADVERTISING, BROCHURES
Logo and branding designs
for executive businesses.
Demonstrated excellent conflict resolution skills to
overcome various challenges and issues, particularly
in relation to dealing with demanding clients and
non-existent budgets.
small businesses
CONTINUALLY RESEARCHING
INDUSTRY TRENDS AND
PRACTICES TO ENSURE
I STAY RELEVANT TO EVER
CHANGING NEEDS
CONFIDENT AND KEY
UNDERSTANDING OF
CREATIVE SOFTWARE
APPLICATIONS

3. alsaker
a
Business Card_PO_final.indd 1 4/05/14 10:05 AM
branding

4. annual reports
WORK HEALTH SAFETY SUBMISSION HIA AWARDS 2016 | EDEN BRAE HOMES 35
34 WORK HEALTH SAFETY SUBMISSION HIA AWARDS 2016 | EDEN BRAE HOMES
Periodic Monitoring
External Audits
To complement our internal checks, we have two external
audits to monitor our system and its performance to
best practice standards. External consultants Kaizen
Management Services, in conjunction with SAI Global
and our own WHS Manager, provide ongoing support
and conduct regular audits against the criteria set out in
AS4801 and ISO9001.
We have achieved the highest full accreditation in:
✓ AS/NZS 4801:2001 Occupational health and safety
management systems
✓ AS/NZS ISO 9001:2008 Quality
management systems.
In 2014-15, SAI Global examined every component
of our HSEQ system to once again award Eden Brae
accreditation to the highest ISO standards for a further
three years.
Independent accreditation to these stringent standards
validates the standard of Eden Brae’s systems and
procedures and gives an independent guarantee to
Eden Brae’s customers, staff, contractors and suppliers
regarding safety onsite and consistency in quality.
Scheduled and Spot HSEQ Observations
Scheduled safety checks and spot HSEQ Observations
are conducted by Site Supervisors. Both checks monitor
whether contractors are following onsite safety procedures.
If safety procedures are not being followed, a notice
is raised using the HSEQ Observation form for the
contractor. This is a closed loop and is tracked
until completion.
Data on the contractor’s safety performance is then tracked,
enabling the contractor to be followed up and removed
from our approved supplier list if they do not conform.
Support from Eden Brae’s Trade Allocations and HSEQ
teams are provided by:
• Discussing with supervisors way to manage
identified concerns
• Discussing with contractors the issues raised and the
desired outcome, including potential ramifications,
e.g. removal from our approved contractor list.
Management Reviews
Regular Management Reviews assess the integrity of our
HSEQ Management System against overall objectives. This
process is critical to the ongoing effective implementation of
the system as it ensures:
• The direction of the system is on the right path
• Managers and their staff are involved in the
overall process
• New processes are being implemented to address
identified concerns
• The due diligence of Eden Brae staff is being
maintained.
Internal Audit Program
Eden Brae utilises an internal audit program to review the
implementation of our HSEQ Management System. Audits
are conducted regularly to ensure that WHS procedures
are continually being followed.
EDEN BRAE
CONDUCTS
APPROXIMATELY
6000ONSITE INSPECTIONS
400
HSEQ
OBSERVATIONS
EACH YEAR
Reflecting on your previous 12 months of safety
performance, identify how you have managed
changes in safety performance and new hazards
or risks. Provide examples which highlight
your achievements.
07
Eden Brae’s safety performance over the last 12 months continues
to be very positive. Eden Brae continues to focus on developing
initiatives such as the BuildSafe Program to keep us continually
proactive in preventing incidents.
EDEN BRAE’S
SAFETY PERFORMANCE OUTCOMES
A robust investigation procedure has enabled the release of a new policy focusing
on young workers
Invited by WorkCover to be a mentor on the House Construction Mentor Program
Launched BuildSafe, our innovative WHS management for contractors, and
BuildWatch cameras monitor contractor WHS compliance and reduce theft
and vandalism.
WORK HEALTH SAFETY SUBMISSION HIA
14 WORK HEALTH SAFETY SUBMISSION HIA AWARDS 2016 | EDEN BRAE HOMES
Eden Brae’s onsite safety procedures are integrated intoour HSEQ Safety Management Plan, the core element ofour HSEQ Management System, under the direction ofour WHS Manager.
The HSEQ Management System is part of our largerEden Brae Framework Database. This sophisticateddatabase ensures compliance monitoring, therebyproviding an audit trail. The power of the system enablesus to measure performance by defined lag andlead indicators.
For example, we can review the number of: plannedinspections; overdue inspections; failed inspections;HSEQ Observations and toolboxes with contractors;inductions to the number of incidents; and notices givento contractors.
The database is such that we can look at a single failureidentified in a HSEQ Observation and its remedy fromthe many thousands of observations noted.
Since the database is online, we can report on theactivities daily through its reporting capability. The dailyreports are a litmus test for the health of our HSEQManagement System and allow investigations to bemeaningful and purposeful.
Monitoring then includes:
✓ Our Daily HSEQ Report (looking at lead / lagindicators)
✓ Management reviews which look at thesystem’s performance
✓ Internal audits
✓ WHS objective setting.
SETTING EXPECTATIONSBuildSafe: Qualifying and Inducting TradesBuildSafe is Eden Brae’s innovative, highly pragmatic toolto manage HSEQ for all staff, contractors and suppliersworking onsite. One of the strengths of BuildSafe isthat it supports all contractors who work for Eden Braewhen they are working with Eden Brae and on othercompanies’ sites.
BuildSafe is accessed via Eden Brae’s online Tradestartportal and tracks all actions required by contractors toensure they are completed.
BuildSafe brings “total control” – one of Eden Brae’sSeven Foundations – as its immediate transparency and
Our HSEQ
Management System
reporting ability eliminates the need to manage copiousamounts of paperwork and scanned documents that liveon individual computers.
Firstly, all suppliers and contractors must register onBuildSafe and complete the BuildSafe HSEQ inductionbefore they start work with Eden Brae Homes.
Secondly, through BuildSafe contractors can collateand monitor health and safety documentation and fulfillegislative requirements, and thereby demonstrate theiradherence to WHS obligations whenever they embark onwork for another building company as well as for EdenBrae. This supports the contractor and their business, aswell as workplace health and safety in the industry.
As well as BuildSafe, Tradestart gives contractors andsuppliers the ability to access or provide the following:• Safe work method statements and risk assessments foreach job they are engaged on• Details of staff who will be working on an EdenBrae home
• Insurance and licences and their renewal dates• BuildWatch, Eden Brae’s onsite camera system, whichhas increased transparency of onsite activities andcompliance with site safety and tidiness• Our Contractor Management Manual which outlineshow contractors are selected, approved, monitoredand evaluated
• Our Contractor Handbook which was developedfor business owners of contracting businesses andoutlines their specific responsibilities as a director/business owner
• Our HSEQ Corporate Manual which demonstrates thelink between Australian Standard requirements (AS4801 ISO9001) and our HSEQ Management System• Our HSEQ Management Plan which describesmanagement practices for construction sites• Our Site WHS Management Plan for individual sites thecontractor is working at.
Contractor HandbookThis HSEQ initiative supports the intentions of theContractor Management Manual. It outlines theresponsibilities of the business owner of the contractingcompany, their employee/subcontractor responsibilities,and expectations as a company in regards to health,safety, environment and quality.
MONITORING COMPLIANCEPre-Construction Site Supervisor SafetyInspections
Even before the first turf is turned on a new site, safety isour priority. Nothing is left to chance.
The Site Supervisor uses a comprehensive safetychecklist, which must be completed and acknowledgedbefore the first stage of the build commences.
The checklist examines the site and its surrounds forpotential safety issues. For example, checks are madefor overhead lines, frequency of traffic, proximity topedestrian crossings and schools, and access to the site.
The findings are used by the Site Supervisor to setplanned inspections to monitor site conditions during thebuild process.
Scheduled and spot HSEQ ObservationsClosed Loop System
At different stages of the build, the Site Supervisorcontinues to monitor safety through scheduled and spotHSEQ Observations to identify whether contractors arefollowing safety procedures.
Approximately 6000 onsite inspections and 400 HSEQObservations are conducted at Eden Brae sites each year.
HSEQ Observations are randomly conducted reviews ofour contractors by our Site Supervisors to further monitorcompliance with our onsite safety procedures.
The findings are logged in the Eden Brae FrameworkDatabase, which enables us to look at a single failure and itsremedy from the many thousands of observations noted.
If an issue is identified, timeframes may require the site tobe closed until the concern is rectified.
If a safety notice is issued, the required corrective actionis defined in the notice to the contractor or supplier. Thisa closed loop system enabling follow up. Contractors orsuppliers can then be reported to Trade Allocations tomanage or cease further works until the required actionhas been satisfactorily addressed.
Contractors can be removed from the approved supplierlist if they do not conform. Equally important, observationsare also encouraged to highlight when contractors havedone a great job. This type of record is good for thecontractor’s business history and encourages them tocontinue striving for best practice.
SUPPORTING CONTRACTORSThe Eden Brae Homes ContractorAudit Program
In line with AS/NZS 4801:2001, Eden Brae engagesan external risk management consultant, KaizenManagement Services, to conduct high end, professionalWHS audits of our contractors’ businesses.

5. infographics
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RESTAURANTS
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For advertising enquiries contact Chris via email info@ttpnews.com.au or on 0456 405 311
POTTS POINT WEEKLY NEWS
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08.02.16
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What’s happeningnear you?
Phone and Tablet Technology SkillsLearn the latest techology tips for yoursmart phone and tablet
When: Wednesdays 1pm-2.30pmWhere: Reginald Murphy
Community Centre
Contact: 0450284 280 or 0283746310
Yoga Stretch at The Rex
A slower paced class designed tostrengthen and nurture your body.Focusing on body alignment andstretching to improve your flexibility,this class gives you a solid foundation tobuild your yoga practice.
When: Wednesday February 10,12:30-6pm
Where: The Rex Centre
Cost: $10.50, concession $4.50
Scent of a Painting -
Alesandro Ljubicic
February 3- 27, 2016
Collaborations between artist, perfumer,florist and bespoke Scottish scarf makerexplored in all-encompassing body ofnew work by Alesandro Liubicic
Where: Michael Reid Gallery MichaelReid Sydney, 44 Roslyn Gardens
Hi Jimmy, the girl you wrote to in thelast issue of To The Point is my fiance.You may have been able to tell by thering on her finger. I’m sure you’re anice guy, but I’m not really into sharing.
From: Mr. P
CUPID STRIKES!
Have a secret crush?
Tell them anonymously!
Email info@ttpnews.com.au
Another winner from
@postcard_famous
Be in next week’s To The Point!Just hashtag #ttpnews Find uson Instagram @ttpnews
INSTAPOINT
Where in Potts Point makes thebest coffee?
Only one I choose? Oh, I have a lotof Coffee shop friends around myrestaurant… but I say Cafe YUCCA isthe best, next to the Police Station.
Where have you lived previously andhow did you end up here?
Of course, Osaka. I was born and raisedin Osaka. Now, I have been lived inSydney 20 yrs... When we decided toopen my restaurant at Potts Point, Imoved from Rhodes, near Olympic Park.
WhatmakesPottsPointspecialtoyou?
A Potts Point
Personality
Kazu, Osaka Bar
The pioneer, but the most up to datestyle of something.
What change would you like to seein the area?
Sing songs early morning
In three words what is special aboutyour business?
Osaka, we are the first regional
restaurant of Osaka in Sydney. UniqueJapanese Tapas bar. The owner Chef isa funny guy :)
Has the lock out been positive ornegative for you?
Both...a bit negative I suppose.
What would surprise people toknow about you?
Provided and supported foods for helpof revival of the disaster, which wasa major earthquake of intensity 7.2 inHanshin-Awaji region of Japan in 1995.
Alot of people won’t have ever triedSake. Describe what is so specialabout this drink?
The more you understand SAKE, themore you understand Japanese culture.
Black Velvet Sydney is the leading destination foraward-winning gourmet cupcakes and beautifulbespoke cakes for special events throughout Sydney.
Order online or visit our concept store at110 Darlinghurst Road, Darlinghurst.
(02) 9331 8183
bvsbvsydney.com
Two Arrested After
Kings Cross BrawlA man accused of spitting bloodat police after a brawl in Sydney'sKings Cross has been charged.
Two men were arrested after policewere forced to use capsicum spray tobreak up a fight between about 20 menin Potts Point on Saturday night.
A24-year-oldhasbeenchargedwithresistingpoliceandoffensivebehaviourandgranted conditional bail to appear incourt later this month.
Another man, aged 21, has beenarrested after allegedly throwing anadvertising sign at police.
HehasbeentakentoStVincent'sHospitalunder police guard after complaining ofinjuries sustained during the brawl, and isexpected to be charged upon his releaseau.news.yahoo.com
Try Osaka Bar’s glorious tapas dishes atShop 15 Llankelly Place. Osaka Bar ishosting an evening of Sake tasting, withspecial guest, Sake sommelier, PeterGibson on Tues 23rd February. Call 89701143 to book tickets.
OVER1500
FOLLOWERS ON
SOCIAL MEDIA
SELLINGYOUR BUSINESS
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For advertising enquiries contact Chris via email info@ttpnews.
com.au or on 0456 405 311
POTTS POINT WEEKLY NEWSToThePoint01.02.16
TILL
08.02.16
@ttpnewsydney
facebook.com/t
othepointsydne
y ttpnews
What’s happening
near you?
Wednesdays 1pm-2.30pm - Phone and
Tablet Technology Skills
Come and learn how to use the latest
technology
When: Wednesdays 1pm-2.30pm
Where: Reginald Murphy Community
Centre
Contact: 0450284 280 or 0283746310
PaintingtheCityRedthisFebruary
It’sChineseNewYear,whichmeans
Sydney’sworld-famousiconicstructureswill
glowtheluckyredcolourfrom 8pm until
midnight from the festival launch on
Saturday 6 Feb for the following days:
Sydney Harbour Bridge, Sydney Opera
House and Circular Quay Station: 6 - 8
Feb
Sydney Town Hall: Saturday 6 - 21 Feb
Capitol Theatre, The Sound of Music:
6 - 21 Feb
WestpacLunarLanternHub,MartinPlace:
6-14Feb
Wednesdays 1pm-2.30pm - Phone and
Tablet Technology Skills
Come and learn how to use the latest
technology
When: Wednesdays 1pm-2.30pm
To the cute girl working behind the
barat Jangling Jacks - I loved our
chat and would love to continue it
outside of yourwork
hours sometime?
From: Jimmy
CUPID STRIKES!
Have a secret crush?
Tell them anonymously!
Emailinfo@ttpnews.com.au
@upthecross with an ace shot
of the El Alamein fountain
Be in next week’s To The Point!
Just hashtag #ttpnews Find us
on Instagram @ttpnews
INSTAPOINT
Where in Potts Point makes the best
coffee?
Gypsy… with their friendly team.
Where have you lived previously and
how did you end up here?
Poland, Sydney, London after university,
eventually NewYork (working for an
interior design firm) aaah good memories,
and back here, in Darlinghurst.After
doing the research I found a spot in this
beautiful building to openAdora here on
GreenknoweAvenue.
APotts Point
Personality
Dorota -Adora Healthy Living
What makes Potts Point special?
The people, including our wonderful
customer base, big choice of great
restaurants and proximity to everything.
What change would you like to see in
the area?
More specialty retail shops, foothpath
seating and for more planter boxes/nature
strips lining the streets, to authenticate
that “village feel” the council keeps
claiming.
In three words what is special about
yourbusiness?
Friendly advice, great product choice,
cosy feel.
Has the lock out been positive or
negative foryou?
No direct affect on the business, but
customers comment that they feel safer
and more relaxed moving about the area.
What would surprise people to know
about you?
I worked in interior design for 14 years
before pursuing my passion in the
wellbeing field.
Sydney’s latest restaurant opening
might prove to be the city’s most
border-hopping
offering of 2016.
The food sweeps the Middle East, the
menu was road-tested in London, and
the design hinges heavily on the ancient
Chinese practice of feng shui. “The site
[next to the Larmont hotel on Kings
Cross Road] had such a chequered past
I called in a feng shui master,” says Tom
Kime, the English chef and co-owner at
Ceru, which opened January 21.
The result of that consultation saw a
planned black floor become grey, the
ceiling recreated into a flat surface and
more non-alcoholic drinks introduced to
the bar menu to “cool the fire”. Kime
Attention Food Lovers
+
=

6. poster flyers

7. poster flyers

8. guitar

9. editorial

10. editorial

11. editorial branding
TARS
ON
OLIDAYSARS
ON
OLIDAYS
AUSSIE
ISSUE
AUSSIE
ISSUE

12. logo

13. Greetings from
KINGS
CROSS
KINGS
CROSS
*
*
For misfits only
souviners