Craigslist basics
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Craigslist is a free online classifieds site with over 50 million US users that visits 40.8 million times per month, making it an effective platform for real estate agents. The document provides a seven step process for real estate agents to successfully use Craigslist, including choosing ad strategies, writing compelling headlines, consistently posting high quality ads on a schedule, tracking results, and following up on leads. Following these steps can help agents gain more property listings and real estate deals by taking advantage of Craigslist's large audience.
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Craigslist basics
- 1. 1 Why Use Craigslist • Free • Easy • More than 50 million users in US alone • 40.8 Million visits per month • 17% $0 – 30k 25% $30 – 60k 27% $60 – 100k 32% $100k+ • 43% College Graduates
- 2. 2 Part 1 CRAIGSLIST Setup and Ad Posting
- 4. 4 Sign Up for an account
- 6. 6
- 7. 7 Go to your email and click link
- 8. 8 Choose Password and Log in
- 10. 10 YOU’RE IN!! To Post, choose city and select GO!
- 12. 12 The Real Estate – by broker
- 13. 13 Add Headline/Specific Location/Posting Description Headline Paste Ad or type text here Location
- 14. 14 TYPES OF ADS
- 15. 15 Types of Ads • Our Office Listings • Hudhomestore.com • Realty Pak • Open Houses • Lease to Own (Homepartners) NOTE: Never Post an ad without an Image attached. .
- 16. 16 Quality AND Quantity • Must be smart about posts • Posts must quality (check spelling, grammar, etc) • Truthful – DO NOT offer anything you do not have • TREC Compliance – Always adhere to TREC advertising rules.
- 18. 18 7 Steps to Craigslist Success Now that you know how and why To use craiglist, we will discuss the 7 Steps to Success!
- 19. 19 CHOOSE STRATEGY –WHAT TYPE OF ADS WILL YOU CREATE –WE RECOMMEND A COMBINATION
- 20. 20 Niche Marketing • Specialization and Differentiation will cause your ads to stand out and get more clicks • Use niche keywords in title and text to be more searchable – Foreclosures – Luxury Homes and Estates – LEASE WITH OPTION TO BUY – Fixer-Uppers – New Construction – Etc
- 21. 21 Create Ads in Advance – Design Your Campaign • Make sure to have ads where you can just “copy and paste” • This will save time and frustration • Add to “library” as often as possible • The MORE THE MERRIER!
- 22. 22 Write Out Headlines • Avoid Blah, Dull, Boring, Unappealing Headlines • Avoid things like “Beautiful 3/2” “Lovely Home” BORING! • Use keywords, BUZZ words • Use Symbols like **** or $$ $ to make them POP
- 23. 23 Headline Examples • Moving Sale - We Want To Move & You Want To Buy. Let's Talk! • In Vegas The House Always Wins. Here Your Offer Wins The House! • We Need You To Buy, So That We Can Say Bye-Bye • The Price Is Right - Let's Make A Deal • The Key To Owning This Home Is In Your Offer • It's Not Complex. It's A Duplex. You Can Own It And Rent It! • You Can Own The White House (In San Antonio, Not Washington, DC) • Don't Say Goodbye To This Good Buy! • Looking For A Distressed Seller, Not A Distressed House? • This House Is A Keeper. It Doesn't Need A Housekeeper! • Not A Garage Sale. You Can Buy The Whole House! • Foreclosure - The Bank Needs Your Good Offer For Closure • Short Sale - Make Us An Offer The Bank Can't Refuse
- 24. SIMPLE ANATOMY • Gripping Headline • Never Post Address • Short Ad Copy – Less is More. Be a Tease • CALL TO ACTION – “for more information text 210-555-5555 • Must use pictures – 4-5 most appealing • Zip Code Only • CALL TO ACTION 24
- 25. 25 Post According to Schedule • Mon-Fri • 2 X per day • 12pm, 7pm • Set alarm on your phone and post everyday WITHOUT FAIL!
- 26. 26 Track Results / Duplicate Success • Make note of the ads and headlines that work for you and duplicate often • Capitalize on your Success! • Trash Ads that Do Not Work
- 27. 27 Follow Up!!! • Set up your 1-31 file • Put every name, number and email in 1-31 file • Place all in automated DRIP campaign • Schedule Times to Follow Up Consistently
- 28. 28 CONCLUSION
- 29. 29 CONSISTENCY IS THE KEY to YOU WILL GET LEADS AND CLOSE MORE DEALS IF YOU REMAIN CONSISTENT
- 30. 30 DON’T GIVE UP! YOU MAY SEE IMMEDIATE RESULTS. THEN AGAIN YOU MAY NOT. KEEP POSTING AS PER SCHEDULE EVERYDAY!
- 31. 31 Contact Information RICK TANKERSLEY 3520 N LOOP 1604 East San Antonio, TX 78247 210-788-9690