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5 REASONS TO USE 
CENTURY 21 NORTHSIDE 
AGENT 
#1
There is no other real estate 
Company as recognized and respected 
As Century 21. 
This means instant global exposure 
For your listing with a brand you 
Can absolutely trust!
AN INDUSTRY LEADER 
For the past decade, CENTURY 21® 
has reigned as the nation’s most 
recognized brand in real estate! 
Most Recognized Name In Real Estate: 
As in previous years, consumers selected the 
CENTURY 21® System as “the most recognized name in 
real estate” when presented with a list of real estate 
agencies. Thirty-seven percent of individuals surveyed 
identified CENTURY 21 as the most renowned. The 
nearest competitor lagged a substantial 9 
percentage points behind. 
Pa 
ge 
3 
Each CENTURY 
21 office is 
independently 
owned and 
operated 
Leader in Brand Awareness: 
In 2014, the CENTURY 21® System continued to maintain the 
highest brand awareness level among consumers 
presented with a list of real estate agencies; a trend we 
have upheld since 1999. 
Study Source: 2014 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages 18+) who are equal 
decision makers in real estate transactions and who have bought or sold a home within the past two years or, plan to purchase or sell a home within the next two 
years. 
• Brand awareness question based on a sample of 1,200 respondents. Results are significant at a 90% confidence level, with a margin of error of +/-2.4%. 
• Recognition question based on those aware of brand. Results are significant at a 90% confidence level, with a margin of error of +/- 2.4%. 
The study was conducted by Millward Brown, a leading global market research organization, from May 14 – June 4, 2014.
5 REASONS TO USE 
CENTURY 21 NORTHSIDE 
AGENT 
#2
ONLY TRUE GLOBAL BRAND 
Operating in 75 Countries and Territories with more than 
6,900 Offices and 102,000 Sales Associates Globally 
Your Buyer Could Come From Anywhere in the World!
MOST VISITED REAL ESTATE FRANCHISE WEB SITE 
century21.com 
More than 3 million visitors come to our site every month. Your home will get a tremendous 
amount of exposure and your listing will include detailed information about the property and 
the surrounding community. 
Our state-of-the-art Web site delivers the information that homebuyers and sellers need to 
make informed decisions about properties, schools and neighborhoods - quickly and with 
fewer clicks. 
• An innovative experience that enables searching by Neighborhood, or by School, 
along with robust mapping functionality.
5 REASONS TO USE 
CENTURY 21 NORTHSIDE 
AGENT 
#3
REAL ESTATE FRANCHISE WEBSITE UNIQUE VISITORS 
26,000,000 
24,000,000 
22,000,000 
20,000,000 
18,000,000 
16,000,000 
14,000,000 
12,000,000 
8,000,000 
6,000,000 
4,000,000 
2,000,000 
0 
7,208,000 
12,697,000 
9,179,000 
15,331,000 
December 2013 YTD 
All Data From: 
2,006,000 
1,212,000 
25,301,000 
More Visitors to Century21.com 
means more buyers viewing and 
Inquiring about your Listing. 
All Global leads are sent to our 
local office.
Real Estate Franchise Website Unique Visitors 
September 2014 YTD (in thousands) 
15,758 
10,303 
9,144 
5,242 
Most recent 
COMSCORE Results 
4,753 
807 798
5 REASONS TO USE 
CENTURY 21 NORTHSIDE 
AGENT 
#4
Your Listing Everywhere 
My job is to make sure your listing gets seen. That’s why I syndicate 
my listings to ALL the major property portals including but not 
limited to: 
MORE THAN 800 
REAL ESTATE 
SEARCH WEB SITES
5 REASONS TO USE 
CENTURY 21 NORTHSIDE 
AGENT 
#5
“Highest Overall Satisfaction for 
First-Time and Repeat Home Buyers and Sellers” 
First-Time 
Home Buyer 
Repeat 
Home Buyer 
First-Time 
Home Seller 
Repeat 
Home Seller 
The CENTURY 21® brand received the highest numerical score among full service real estate firms for first-time and repeat home 
buyers and sellers in the proprietary J.D. Power 2014 Home Buyer/Seller StudySM. Study based on 4,800 total evaluations measuring 
5 firms and measures opinions of individuals who sold a home in the past 12 months. Proprietary study results are based on 
experiences and perceptions of consumers surveyed March 2014 - May 2014. Your experiences may vary. Visit jdpower.com

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5 REASONS TO USE A CENTURY 21 NORTHSIDE AGENT

  • 1. 5 REASONS TO USE CENTURY 21 NORTHSIDE AGENT #1
  • 2. There is no other real estate Company as recognized and respected As Century 21. This means instant global exposure For your listing with a brand you Can absolutely trust!
  • 3. AN INDUSTRY LEADER For the past decade, CENTURY 21® has reigned as the nation’s most recognized brand in real estate! Most Recognized Name In Real Estate: As in previous years, consumers selected the CENTURY 21® System as “the most recognized name in real estate” when presented with a list of real estate agencies. Thirty-seven percent of individuals surveyed identified CENTURY 21 as the most renowned. The nearest competitor lagged a substantial 9 percentage points behind. Pa ge 3 Each CENTURY 21 office is independently owned and operated Leader in Brand Awareness: In 2014, the CENTURY 21® System continued to maintain the highest brand awareness level among consumers presented with a list of real estate agencies; a trend we have upheld since 1999. Study Source: 2014 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and who have bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years. • Brand awareness question based on a sample of 1,200 respondents. Results are significant at a 90% confidence level, with a margin of error of +/-2.4%. • Recognition question based on those aware of brand. Results are significant at a 90% confidence level, with a margin of error of +/- 2.4%. The study was conducted by Millward Brown, a leading global market research organization, from May 14 – June 4, 2014.
  • 4. 5 REASONS TO USE CENTURY 21 NORTHSIDE AGENT #2
  • 5. ONLY TRUE GLOBAL BRAND Operating in 75 Countries and Territories with more than 6,900 Offices and 102,000 Sales Associates Globally Your Buyer Could Come From Anywhere in the World!
  • 6. MOST VISITED REAL ESTATE FRANCHISE WEB SITE century21.com More than 3 million visitors come to our site every month. Your home will get a tremendous amount of exposure and your listing will include detailed information about the property and the surrounding community. Our state-of-the-art Web site delivers the information that homebuyers and sellers need to make informed decisions about properties, schools and neighborhoods - quickly and with fewer clicks. • An innovative experience that enables searching by Neighborhood, or by School, along with robust mapping functionality.
  • 7. 5 REASONS TO USE CENTURY 21 NORTHSIDE AGENT #3
  • 8. REAL ESTATE FRANCHISE WEBSITE UNIQUE VISITORS 26,000,000 24,000,000 22,000,000 20,000,000 18,000,000 16,000,000 14,000,000 12,000,000 8,000,000 6,000,000 4,000,000 2,000,000 0 7,208,000 12,697,000 9,179,000 15,331,000 December 2013 YTD All Data From: 2,006,000 1,212,000 25,301,000 More Visitors to Century21.com means more buyers viewing and Inquiring about your Listing. All Global leads are sent to our local office.
  • 9. Real Estate Franchise Website Unique Visitors September 2014 YTD (in thousands) 15,758 10,303 9,144 5,242 Most recent COMSCORE Results 4,753 807 798
  • 10. 5 REASONS TO USE CENTURY 21 NORTHSIDE AGENT #4
  • 11. Your Listing Everywhere My job is to make sure your listing gets seen. That’s why I syndicate my listings to ALL the major property portals including but not limited to: MORE THAN 800 REAL ESTATE SEARCH WEB SITES
  • 12. 5 REASONS TO USE CENTURY 21 NORTHSIDE AGENT #5
  • 13. “Highest Overall Satisfaction for First-Time and Repeat Home Buyers and Sellers” First-Time Home Buyer Repeat Home Buyer First-Time Home Seller Repeat Home Seller The CENTURY 21® brand received the highest numerical score among full service real estate firms for first-time and repeat home buyers and sellers in the proprietary J.D. Power 2014 Home Buyer/Seller StudySM. Study based on 4,800 total evaluations measuring 5 firms and measures opinions of individuals who sold a home in the past 12 months. Proprietary study results are based on experiences and perceptions of consumers surveyed March 2014 - May 2014. Your experiences may vary. Visit jdpower.com

Editor's Notes

  1. Buyers in today’s market are more cautious than ever before. They are concerned, apprehensive, and taking longer to act. According to the National Association of REALTORS in 2001 the average buyer took 7 weeks to buy, last year they took 14 weeks…double the amount of time. With all that caution and concern a buyer is attracted to a name they recognize and trust. In an independent study, CENTURY 21® was determined to be the most recognized name in real estate. In a challenging market, consumers move to trusted, established brands and CENTURY 21 is that brand.
  2. Real estate has dramatically changed in the last few years with only 4% of the consumers using the newspaper and 90% using the internet. Consumers are on the Web earlier in the search period looking at homes. They are learning about the home buying process, researching, shopping restaurants, schools, and what it feels like to live in you neighborhood. Capturing them early in that search period and servicing them effectively needs to be mastered, we have done that at CENTURY 21®.   In real estate sales you must have tremendous Web traffic and Web strategy; we have both at CENTURY 21. Our century21.com site has over 2 million visitors a month! That level of traffic will create the buyer we need for your home. We also make it easy for buyers to connect with us and find your home, that’s the strategy. Internet buyers want fast and easy; find the information they want and need or they are gone to another site.
  3. Today’s real estate buyer can come through a lot of open portals. That’s why we connect with so many different open channels to reach a buyer for your home. We position your home more prominently with more compelling copy, more photos than most agents so it grabs the prospects attention. We have you covered locally, nationally and globally with internet lead generation. We are able to convert the buyer to a click….a call…and then a closing so you get moved.