This document discusses research skills for academic and business contexts. It outlines the objectives of collecting, analyzing, synthesizing, and evaluating ideas from sources to incorporate into work accurately without plagiarizing. It also describes the need to determine what information is needed and where to find it, including internal existing resources and external resources to find. The document differentiates between primary research conducted directly and secondary research done by others, providing examples of each type. It provides tips for integrating material and referencing sources properly to avoid plagiarism.

1. BUSINESS
COMMUNICATION C
BUCO LU2

2. RESEARCH SKILLS
• Objectives of this LU
• Collect information for the purpose of using this research in
the academic and business context
• Analyse, synthesise and evaluate ideas from material that
has been collected, summarised and categorised
• Accurately incorporate an author’s ideas into your work
without plagiarising
• Glossary

3. RESEARCH SKILLS
• Need to know what type of info you need and
where to find it
• Internal resources- info you already have
• External resources- info you still need to find
• To understand what type of info you need to
consider your topic/subject
• Most assignments require you to find additional
information
• Not all internet information is reliable
• Two types of information
• Primary
• Secondary

4. RESEARCH SKILLS
• Primary Research
• Research conducted for the first time and undertaken by
you
• Interviews, questionnaires, surveys
• Questionnaire- general questions to include everyone
• Interview- more specific to the person/business
• Two main types of questions:
• Open-ended questions- not specific, opinions
• Closed-ended questions-limited answers, specific
• Be sure not to lead the interviewee.
• Often best to use a range of questions

5. RESEARCH SKILLS
• Secondary Research
• Research done by others
• Where do you start?
• Choose appropriate resources
• Make sure your resources are current
• Make sure your information is accurate- you can do this by
further research
• Make sure the author is credible
• Watch out for bias
• Only need to read through the relevant information
• Make sure you record where your notes come from
• Look at as many resources as possible

6. RESEARCH SKILLS
• Integrating your Material
• Each paragraph should cover one main idea
• Therefore your argument should be logical or in a step by
step path
• Your research must support or backup your main idea

7. RESEARCH SKILLS
• Referencing
• Why do we reference?- pg 47
• How to avoid plagiarism- pg 48
• How to reference- pg 49

8. EXERCISES
• Revision exercise on page 57
• ICE