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Business Bootcamp 2010

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Presentation to Business Bootcamp 2010 hosted at the CIC in Cambridge, MA

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Business Bootcamp 2010

  1. 1. Bottom Line How Design Affects The
  2. 2. What moves the needle?
  3. 3. Is the voiceless story teller of your brand Design
  4. 4. Expectation
  5. 5. Reality
  6. 6. Tells a story about who you are Environment
  7. 7. Can describe value at a glance Design
  8. 8. Useless
  9. 9. Useful
  10. 10. Says “I don’t care” Crap Design
  11. 11. Consumers % will not come back if the experience sucks
  12. 12. It’s very hard to control your Bad News customer’s experiences
  13. 13. Design is in your control Good News
  14. 14. What are you designing?
  15. 15. Think of your website Experience as if it’s physical and emotional
  16. 16. is an experience Brand and it can’t be done in reverse
  17. 17. is what’s said about you Brand after you leave the room
  18. 18. transfer messaging Stories and a sense of what you’re worth
  19. 19. Real valuein a company isn’t the code it’s the community
  20. 20. are how your customers Websites and Apps will experience your company
  21. 21. What is good design?
  22. 22. Visitors % never get beyond your home page
  23. 23. Simple
  24. 24. Good Design is about less, not more
  25. 25. to create confusion and distrust 59 Links
  26. 26. 11Links
  27. 27. Why does design matter?
  28. 28. Design / UX Marketing Customer Support What impacts growth?
  29. 29. Design / UX Marketing Customer Support
  30. 30. Design / UX Marketing Customer Support
  31. 31. Advertising is the price you pay for boring is the price you pay for Advertising being boring
  32. 32. reduces acquisition costs Great Design and increase LTV
  33. 33. What can you do today?
  34. 34. Build Flow Not just more pages
  35. 35. That doesn’t add value Remove Everything Focus on that one big thing
  36. 36. Who, what and why? Clear Messaging
  37. 37. Same as legal, medical Expert Advice and accounting etc.
  38. 38. @freshtilledsoil Thank You! richard@freshtilledsoil.com

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