Whether your site is focused on brand recognition, servicing customers, selling products, or conversation, an effective site search strategy is vital in driving conversions and increasing the return on investment from each customer interaction. Good user experience can increase business-critical KPIs by up to 83%, and the converse, poor user experience has a similar negative impact. In fact, 55% of users will abandon a website if they can’t find information quickly. Join Greg Costin, Funnelback site search expert, for our webinar on Boost ROI with Site Search: Marketers Guide. In this webinar, you’ll learn: - Why customers are 2x more likely to purchase if they successfully use a site search engine - How to optimise traffic with 50% of all visits heading straight for the search bar when they visit your website - How to better understand what your site visitors are looking for - How to increase User Engagement by 83% with an effective site search experience - Increase ROI on inbound sales leads through effective site search

1. Welcome to
Webinar: Boost ROI with Site Search,
Marketers Guide

2. Moderator
Cassandra Theocharous, Global Marketing
Manager, Squiz
Recording & Slides
Will be emailed to you within the next few
days!
Questions?
Submit your questions in the Q/A tab and
we’ll attempt to answer them at the end of
the presentation.
Welcome to Today’s Webinar!

3. Squiz is a global digital experience company.
We help leading organisations keep pace with changing customer
expectations by providing the technology and solutions to create and
scale digital services.
[Squiz] provides the features required to help enterprises accelerate their
digital transformation processes and reach their desired outcomes more
quickly. - Ovum

4. Squiz has been empowering customers to thrive in a
digital first world for over 20 years, globally.
United States
New York
Seattle
United Kingdom
London
Edinburgh
Poland
Szczecin
New Zealand
Auckland
Wellington
Australia
Sydney
Melbourne
Brisbane
Canberra
Parramatta
Hobart
Adelaide
Perth
306
21
78
6 90

5. Squiz’s Customers Are Leading
Organisations Across a Variety of Sectors

6. Today’s Presenter
Greg Costin
Site Search Expert,
Funnelback
Webinar: Boost ROI with Site Search,
Marketers Guide

7. Agenda
Site search: worth investing in
Where to start
Achieving ROI: Practical tips
Q&A Session

8. Site Search: Worth investing in

9. Customers demand accurate, relevant, and
complete answers to their questions upon first
contact – served up as painlessly as possible – so
they can get back to what they were doing before
the issue arose.
- Forrester

10. An ironic customer experience...

13. 55% of users will
abandon their
online visit if they
can’t find
information quickly.
- Search Engine Journal

14. ~ 50% of visitors rely on the
website search function
- 2019 Survey of 120 Universities in
North America

15. Visitors who use site search
convert at nearly 3x the
rate of non-searchers.
- MarketingSherpa Research

16. Site search visitors are 5x
times more valuable
than normal visitors.
- BCIT Case Study

17. Where to start?

18. Key roles
Delivering information
Enabling a transaction
Navigation

19. “I don’t want to have to navigate this site the
way they want me to. I just want to find the
thing I’m looking for.”
- Your users

20. Understand user
intent
Starting with the basics:
● Who are our customers?
● What information do they need?
● Why do they need it?
● When are they looking for it?
● Where have they come from?

21. Understand user
intent

22. 1 Find content
gaps 2 Shorten
conversion paths
3 Increase
engagement 4 Reduce
bounce rates

23. Get to know the best and worst search
experiences

32. Achieving ROI: Practical tips

35. British Columbia Institute of Technology
Outcomes:
- User conversion rate +13.9%
- Sessions with search +10.6%
- Search refinement rate - 6.7%
- Per-user goal value +7.6%
Goal value increase of $5,000,000 over 12 months
Case Study

37. Practical tips for increasing
conversions
● Use contextual promotions
● Remove unnecessary results
● Personalise
● Cater to errors
● Make the search bar obvious

38. Practical tips for reducing
costs
● Provide a range of content
with helpful result
summaries
● Make search fast
● Use the same search
technology across your
website

39. 1 Worth the
investment 2
Understand
your customers
better
3 Avoid common
traps 4 Create better
journeys

40. Questions?
Submit your questions in the Q/A tab and we’ll
attempt to answer them.
To learn more about how Squiz can help you, visit Squiz.net

41. Thank you!