2. 5 keys to superior web design
Our years of experience in building websites have taught us that in order
to build a superior website for our clients that positions them above their
competition, we need each of the following ingredients:
1. Visual appeal
You only have one chance to make a great first impression. Are your site
visitors saying WOW! or OW!? when they see your site for the first time? People
make immediate decisions about the credibility of your company, your brand
or your products when they see your website.
3. 2. Ease of use
If your site can't be easily navigated and your valuable content can't be easily
found, then your users will go elsewhere. We work hard to plan and build sites
that are intuitive, simple and easy to navigate. We want our users to feel like
everything is right where they expect it to be.
3. High quality, optimized content
Investing in a beautiful site and neglecting the content is like buying a car
without an engine. A superior website has clear, compelling and concise
content with clear calls to action. We work with our clients to make sure that
the content on their site is well written, search engine optimized and created
with the client's business objectives in mind.
4. 4. Conversion of visitors into customers
Early on in the planning process, we will determine what a "conversion" or call to
action looks like for your website. It could be to submit a lead form, make a
phone call or purchase a product. We then keep that goal in mind for the entire
process from design to coding to content writing. We want your website to be
the primary tool for growth in your company.
5. Traffic growth over time
We want to see your new website rise to the next level. To do that we need lots of
quality traffic. We will work with you to establish an ongoing internet marketing
plan that includes search engine optimization, social media marketing, email
marketing and more.