YouTube may be the go-to platform for video content, but that doesn’t mean your YouTube subscribers are going to forgive you for badly written content on the platform. If you’re serious about promoting business growth through YouTube marketing and want your videos to get more YouTube views, you’re going to have to make sure the meta-data of your video (title, tags, and description) are chosen well so that you can improve your search engine rankings. Get more YouTube views and win more real YouTube subscribers.

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YouTube may be the go-to platform for video
content, but that doesn’t mean your YouTube
subscribers are going to forgive you for badly
written content on the platform. If you’re serious
about promoting business growth through YouTube
marketing and want your videos to get more
YouTube views, you’re going to have to make sure
the meta-data of your video (title, tags, and
description) are chosen well so that you can
improve your search engine rankings. Get more
YouTube views and win more real YouTube
subscribers.
This article will examine each of these three
aspects of your video meta-data and present you
with some of the best practices to improve them.
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Video title
You get 100 characters in your video title, which is
shortened to 70 characters in search results.
Writing a good title for your video is important
because it impacts the click-through-rate (CTR) of
your video since people will decide to watch it
based on the title and thumbnail. SEO is also
affected by the title you write, so it makes sense to
take efforts to write a good title.
Best practices
Make sure your title has keywords
Having a keyword-rich title is crucial to boost
search results on YouTube. Starting your title with
your primary keyword and including your headline
within the first 70 characters will ensure that it’s
seen in search results. Do some research on
keywords for your topic or use a keyword

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generator to make sure you have the right keyword
for your video.
Make sure your title is optimized for CTR
A high CTR, will indicate to the YouTube
algorithm that people are interested in your content
and enable you to get more YouTube views for
your videos. To boost CTR with your title:
• Make use of numbers
• Utilize words or phrases that will grab the
attention of your YouTube subscribers.
• Don’t be afraid to make an emotionally loaded
title.
Don’t make the mistake of using clickbait titles.
Clickbait titles may sound like a good idea, but
they’ll only have a negative impact on your
channel’s growth. If people drop off early on in
your video, it signals to the YouTube algorithm
that your video most likely has a clickbait title,
resulting in your search rankings being affected.

4. Let a Headline Analyzer help you out
Headline Analyzer from CoSchedule is one such
tool that can help to evaluate your video title and
provide you with feedback as well as suggestions
for improving your title.
Re-optimize your old videos
Old videos that haven’t fetched you many
YouTube views or YouTube subscribers can be re-
optimized by making changes to the meta-data of
the video. You can identify which videos have the
least number of YouTube views and write another
title for that video to make it a more compelling
one and then check out the results.
Make sure your titles and thumbnails make
sense together
People generally make decisions about whether or
not to watch a video on YouTube based on the
thumbnail and title, so make sure they make sense
together and can encourage viewers to click on the
video.
Video tags
Video tags on YouTube are certain words and
phrases that help to give context to a video. With
video tags, you can add up to 500 characters in the
tag section with tags having a 30 character limit.

5. Important tags that must be added to your video
are:
• Primary keyword
• LSI keywords
• Words describing video content
• Brand and channel tags
Best site : https://rapidtags.io/generator/
Best practices
Make your first tag your target keyword
Tags appearing first tend to be given the most
important, so make sure you put the exact target
keyword as your first tag.
Mix it up with broad and focused tags
Focused tags give YouTube a clear idea of the
topic of your video, but broader tags are also
necessary to provide context to your videos. If your
video’s primary keyword is “how to do a plank”,
the focused tag will be related to the same, but
broad tags such as “workout” and “fitness” will
help to give context to your video.
Don’t overdo it
The whole idea of using tags is to make it easier to
contextualize your video, so stick to 5-8 tags (broad
and focused) that can give YouTube a clear idea

6. about your content. Using excessive tags just for
the sake of it will actually do more harm than good
because it blurs the lines that make it easy for
YouTube to determine what your content is
precisely about.
Stick to 2-3 words per tag
While this may not always be possible, sticking to
2-3 words per tag has been found to improve SEO
for videos on YouTube. Tags that are too short may
not provide YouTube with enough information to
identify what your content is about, and tags that
are too long can just result in information overload
and confusion.
Use tools to generate tags
Tools like TagTube and VidIQ Boost can help you
come up with the right tags for your videos on
YouTube. All you have to do is type in the primary
keyword of your video and you’ll receive a list of
suggestions of tags you can use for your video.
Use long tail keywords as tags
Long tail variations of your keywords make for
great tags that can help put across the point of your
video and fetch you more YouTube views.
Make sure your tags are accurate

7. Don’t just add popular tags for the sake of getting
more YouTube views. Using names of celebrities
as tags just to boost SEO can have the opposite
effect, resulting in your video getting taken down.
Use tags from popular videos
Tags don’t just promote SEO on YouTube, they
also give you an opportunity to show up in the
recommended videos section of YouTube by
matching your content with other popular content
on the platform, so you can make use of tags from
relevant popular content using TubeBuddy to
increase the likelihood of your video showing up in
the recommended videos section.

8. Video description
Video descriptions help to give an idea about the
context and content of your video. You get 5000
characters for the video description and while this
may be a lot of space, you need to make best use of
it to boost your YouTube rankings and attract more
real YouTube subscribers.
Best practices

9. Make the first 3 lines count
If you want to get more YouTube views, you have
to make the first 3 lines of your description count.
It’s what your YouTube subscribers will see before
“see more” appears. This will appear in search
results so make sure you include your keywords
within these 3 lines, without overdoing it.
Maintain clarity
Make sure your description clearly conveys what
the video is about and what your YouTube
subscribers and viewers can expect from it. If the
description following the first 3 lines is long, make
it easier to read by using short paragraphs, bullet
points, and break up text using characters such as
asterisk. Pick the best keywords that describe your
content and make sure they’re included at least 2-3
times in your video description for emphasis. You
can also find complementary keywords to add to
your description, but just be sure to write in a
conversational tone. Don’t just list your keywords
out because that won’t fetch you any plus points
with YouTube’s algorithm.
Include timestamps
If your video is long and covers different aspects of
a topic, use timestamps to help your viewers out.
While you may want people to watch the full
video, directing people to different sections of your

10. video with timestamps can ease the viewing
experience and fetch you more YouTube
subscribers.
Include links
Include links to your products and social media
handles in the video description so that viewers
interested in your content can be directed to these
pages. Links can help you see a growth in sales and
help you monetize your channel.
Credit other work
If you’ve quoted someone else or used their music
in your video, be sure to credit them in the video
description as well since this will only increase
your credibility among your YouTube subscribers.
Include your CTA
Your video description should include a CTA for
what viewers should do next. If you want them to
subscribe, check out your brand’s website, share
your video, turn notifications on, or check out your
products, make sure your description has a clear
CTA.
Provide value
Write your descriptions in such a way that viewers
will want to watch the video because they’ll see
value in it. If your product/service solves a problem

11. that people can relate to, it’s bound to get more
YouTube views. People need to believe that
watching your video will benefit them in some way
so give them a reason to believe it.
Test descriptions on several devices
People may watch your videos from their phones,
computer screens, or tablets, so test your
descriptions on multiple devices to make sure that
keywords don’t get cut off and clarity is
maintained.
Conclusion
Excellent video content needs to be complemented
by great written content to capture viewers’
attention, get more YouTube subscribers and
YouTube views, and boost business growth. While
you go about perfecting your video content, make
sure you keep these tips in mind to get your titles,
tags, and descriptions right. Your viewers will only
come back for more.
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