How to Grow Your YouTube Channel in 2022.Let’s dive right in.
Step #1: Find Untapped Video Keywords
Step #2: Create Videos Optimized For “Watch Time”
Step #3: Optimize Your YouTube Videos
Step #4: Use Thumbnails That Stand Out
Step #5: Create (and Promote) Optimized Playlists
Step #6: Promote Videos To Your Audience
Step #7: Turn Viewers Into Subscribers
Bonus Step: Rank Videos in Google Search
This is a quick overview of some considerations in creating video for a web journalism format. Topics include lighting and camera angle/aesthetic considerations.
Learn how to get started on your videography project- be it wedding videography or for your social media- Instagram Reels, Facebook & Tiktok or for film.
This document provides an introduction to using digital SLR cameras for filmmaking. It discusses the advantages of dSLRs such as their compact size, high quality sensors, and affordable lenses. Basic setups, techniques and concepts are covered, including focal lengths, exposure controls, frame rates and shutter speeds. More advanced setups are also described, like external audio recording and monitoring, follow focuses, and support systems. Post-production workflows are briefly outlined. Throughout, examples are given of successful films shot on dSLRs and tips are provided for getting started on a low budget.
This document provides an overview and summary of a guide about video SEO on YouTube. It discusses optimizing videos for keywords, creating engaging content, and building authority on your YouTube channel to improve video performance and rankings. Specific tips include conducting keyword research, creating long and entertaining videos with calls to action, optimizing video metadata and transcripts, and developing a clear brand identity and messaging for your channel.
This document provides a summary of the key points from the first chapter of "The Definitive Guide to Video SEO" by Brian Dean. It discusses five techniques for conducting video keyword research: 1) Using YouTube Suggest, 2) Viewing competitor tags using TubeBuddy, 3) Analyzing poorly optimized videos that currently rank, 4) Leveraging VidIQ's keyword search and competition data, and 5) Utilizing YT Cockpit's keyword suggestions and SERP analysis. It emphasizes that keyword research for video differs from text and recommends identifying relevant search volumes on YouTube and Google.
This is a quick overview of some considerations in creating video for a web journalism format. Topics include lighting and camera angle/aesthetic considerations.
Learn how to get started on your videography project- be it wedding videography or for your social media- Instagram Reels, Facebook & Tiktok or for film.
This document provides an introduction to using digital SLR cameras for filmmaking. It discusses the advantages of dSLRs such as their compact size, high quality sensors, and affordable lenses. Basic setups, techniques and concepts are covered, including focal lengths, exposure controls, frame rates and shutter speeds. More advanced setups are also described, like external audio recording and monitoring, follow focuses, and support systems. Post-production workflows are briefly outlined. Throughout, examples are given of successful films shot on dSLRs and tips are provided for getting started on a low budget.
This document provides an overview and summary of a guide about video SEO on YouTube. It discusses optimizing videos for keywords, creating engaging content, and building authority on your YouTube channel to improve video performance and rankings. Specific tips include conducting keyword research, creating long and entertaining videos with calls to action, optimizing video metadata and transcripts, and developing a clear brand identity and messaging for your channel.
This document provides a summary of the key points from the first chapter of "The Definitive Guide to Video SEO" by Brian Dean. It discusses five techniques for conducting video keyword research: 1) Using YouTube Suggest, 2) Viewing competitor tags using TubeBuddy, 3) Analyzing poorly optimized videos that currently rank, 4) Leveraging VidIQ's keyword search and competition data, and 5) Utilizing YT Cockpit's keyword suggestions and SERP analysis. It emphasizes that keyword research for video differs from text and recommends identifying relevant search volumes on YouTube and Google.
The document discusses tips and strategies for effective YouTube video marketing. It provides information on optimizing video titles and descriptions to increase views and engagement by including relevant keywords and calls to action. Additional tips include branding videos with your company logo, including your website URL in the video, producing high-quality content to establish expertise, and embedding videos on your own website to extend their reach. The goal is to attract and direct more viewers to your videos and drive them to take desired actions like visiting your website.
The document provides 16 tips for growing a YouTube channel:
1. Have a clear channel focus and consistent content.
2. Brand your channel with a professional look and feel.
3. Create content for your target audience rather than just yourself.
4. Research popular search terms and topics people are interested in.
5. Optimize videos for search and viewers with titles, descriptions and tags.
6. Maintain a consistent upload schedule to build an audience.
This document discusses the pros and cons of using YouTube for video marketing. Some key advantages include: videos are easy to share on social media to gain views; YouTube is free to upload videos; and videos can be tagged with keywords to improve searchability. Challenges include: videos require more engagement to keep viewers watching compared to text; newer videos tend to rank higher in searches; and video concepts are sometimes prioritized over content quality. Overall recommendations are provided for optimizing YouTube videos through titles, calls to action, branding, descriptions and embedding videos on other sites.
How to quickly get more views on youtubeJibranAzhar
Discover unique and effective techniques to increase Youtube views of your channel quickly.
Find what it takes to take your upload to the most liked video on youtube and millions of views that bring more money for you and grow your channel faster than the rest.
This document provides information about the YouTube marketing bot Tubenoia. It allows users to mass upload, like, comment on and rate their own videos across multiple YouTube accounts. This helps drive more views and engagement for videos. The document discusses Tubenoia's mass uploader tool, video tools for rating, commenting on and favoriting videos, and a comment rater tool to promote comments. It also provides tips for effective video marketing on YouTube, such as including branding, URLs, keywords and calls to action in videos.
This document provides information about the YouTube marketing bot Tubenoia. It allows users to mass upload, like, comment on and rate their own videos across multiple YouTube accounts. This helps drive more views and engagement for visibility. The document outlines some of Tubenoia's key features, including the mass uploader which allows uploading a video to many accounts at once, uniquely modifying each upload. It also details tools for rating, commenting on and favoriting videos across accounts.
The document provides information about video marketing on YouTube. It discusses how YouTube is the largest video sharing platform and outlines strategies for marketing videos on YouTube effectively. These include optimizing video titles with keywords, providing valuable content, including website URLs in videos, using branding, writing descriptive text with links, and embedding videos on other sites to expand reach. The goal is to get videos exposure through YouTube's algorithms and drive traffic to external sites.
This document discusses the pros and cons of using YouTube for video marketing. Some key advantages include easy sharing options, free uploading, and the ability to strategically tag videos. Disadvantages include the need for engaging concepts over just content, requiring viewer attraction, and fresher videos ranking higher in search results. The document also provides tips for effective YouTube video marketing, such as using branding, including your URL, optimizing titles, providing valuable content, and embedding videos on your own site.
YouTube's click-through rate (CTR) measures the percentage of impressions that result in clicks. The average YouTube CTR is 4-5%, but it can vary widely. To improve CTR, content creators should test different thumbnail and title combinations, build a loyal subscriber base through engaging content, conduct keyword research, focus on video engagement and watch time, and add cards within videos. Strategies like compelling titles and thumbnails, subscriber growth, and keeping viewers watching longer can help break through noise and increase a video's CTR.
This document provides tips and resources for video marketing on YouTube. It discusses how to optimize YouTube videos, channels, and content to build an audience and increase views. Specific tips include using keywords in titles, including calls to action with your URL, adding branding, and embedding videos on your own website to extend their reach beyond YouTube. The document also provides links to free materials on video marketing best practices and tools.
How to rank you video #1 on youtube .
The Ultimate Guide to Ranking #1 on YouTube
Ranking on YouTube has been one of the biggest drivers of leads and sales for me this year. I send out a ‘welcome’ email to new email subscribers. And a growing percentage (around 15%) say they first found me on YouTube. But more importantly, surveys from customers show that they're also finding me via YouTube. They also cite my YouTube videos as a specific reason that they decided to sign up.
Step 1: Find a Keyword
Just like with “normal” SEO, the first step in YouTube SEO is keyword research. I documented my process of researching rankings for highly competitive keywords in 90 days for articles in an experiment I ran early last year. The process is really similar to how you’d find keywords in Google.
First, you generate a list of potential keyword ideas. Then, you drill down to a handful of the best keywords.
Keyword research tools designed for Google (like SEMRush) don’t work for YouTube. To find video keywords, you need use a tool designed for YouTube. Brian recommends two:
First, we have Keywordtool.io. Click the “YouTube” tab, enter a seed keyword, and it’ll scrape “YouTube Suggest” for hundreds of possible keywords.
This document provides information about YouTube marketing and video marketing tips. It discusses how YouTube has over 1 billion users and 1 trillion views. It then lists 6 tips for effective video marketing, including making titles count by using keywords, providing excellent content, including your URL in the video, taking advantage of branding opportunities, always providing an HTML link in descriptions, and going beyond YouTube by embedding videos on your own website.
The document discusses five underused YouTube marketing tips: using closed captions to include keywords and boost SEO; keeping old video content updated; using YouTube as a social platform to engage with other users; including calls to action in annotations; and embedding videos on websites and creating sitemaps so videos are found by search engines. It also provides six additional video marketing tips, such as using keywords in titles and descriptions, including URLs in videos and descriptions, and embedding videos on websites to increase time on site.
This document provides information about a YouTube marketing workshop including an overview and agenda. The workshop will cover YouTube strategies and best practices for building a sustainable YouTube channel and maximizing search and marketing potential. Attendees will learn about optimizing their YouTube presence in search, growing engaged audiences, developing content, uploading and optimizing videos, using analytics, and marketing and conversion on YouTube. The document also provides tips for effective video marketing including using titles and keywords to attract viewers, providing valuable content, including website URLs in videos, using logos and branding, including links in descriptions, sharing videos beyond YouTube, and more.
The document provides tips for using YouTube to market real estate properties. It recommends creating videos that showcase listed properties, including voiceovers and tours of the surrounding neighborhood. Videos should be tagged with relevant keywords and uploaded to a customized YouTube channel. Real estate agents should also participate in discussions on their channel and comment on other videos to promote their brand and listings. Following these steps can help attract potential buyers and increase visibility on YouTube.
The document provides tips for using YouTube to market real estate properties. It recommends creating videos that showcase listed properties, including voiceovers to explain details and neighborhood tours to highlight surrounding amenities. Proper tagging of keywords and customizing your YouTube channel are also emphasized to improve discoverability and build credibility. Regular participation in discussions and comments can help generate interest from potential buyers. Consistency is key to achieving success on YouTube for real estate marketing over the long run.
How To Hack The YouTube Algorithm in 2020 Oscar Mooy
A new year, a new decade and new changes to stand out on YouTube! But HOW? How can you stand out from all those other YouTubers, viral videos & cool formats? How can you reach the right target audience on YouTube with your brand, organisation or company? There’s only one answer: hack the YouTube algorithm!
Let us explain: We want you to gain the results you wanted to achieve on YouTube in 2019 but didn’t. You struggled, got some views and subscribers, but far from what you wanted to reach.
We are here to help you! If you need 100.000 subscribers or to double your current revenue, we want you to succeed. So read
carefully and study this document, we are sure it will help you understand the algorithm of YouTube and what they value most.
The document provides tips for using YouTube to market bands and other music artists. It discusses leveraging YouTube's search engine optimization and domain authority to rank high for relevant search terms. Specific tips include optimizing video tags and descriptions, including website URLs in video descriptions, uploading cover songs and non-music video content to engage more users, and using YouTube analytics to evaluate video performance.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
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The document discusses tips and strategies for effective YouTube video marketing. It provides information on optimizing video titles and descriptions to increase views and engagement by including relevant keywords and calls to action. Additional tips include branding videos with your company logo, including your website URL in the video, producing high-quality content to establish expertise, and embedding videos on your own website to extend their reach. The goal is to attract and direct more viewers to your videos and drive them to take desired actions like visiting your website.
The document provides 16 tips for growing a YouTube channel:
1. Have a clear channel focus and consistent content.
2. Brand your channel with a professional look and feel.
3. Create content for your target audience rather than just yourself.
4. Research popular search terms and topics people are interested in.
5. Optimize videos for search and viewers with titles, descriptions and tags.
6. Maintain a consistent upload schedule to build an audience.
This document discusses the pros and cons of using YouTube for video marketing. Some key advantages include: videos are easy to share on social media to gain views; YouTube is free to upload videos; and videos can be tagged with keywords to improve searchability. Challenges include: videos require more engagement to keep viewers watching compared to text; newer videos tend to rank higher in searches; and video concepts are sometimes prioritized over content quality. Overall recommendations are provided for optimizing YouTube videos through titles, calls to action, branding, descriptions and embedding videos on other sites.
How to quickly get more views on youtubeJibranAzhar
Discover unique and effective techniques to increase Youtube views of your channel quickly.
Find what it takes to take your upload to the most liked video on youtube and millions of views that bring more money for you and grow your channel faster than the rest.
This document provides information about the YouTube marketing bot Tubenoia. It allows users to mass upload, like, comment on and rate their own videos across multiple YouTube accounts. This helps drive more views and engagement for videos. The document discusses Tubenoia's mass uploader tool, video tools for rating, commenting on and favoriting videos, and a comment rater tool to promote comments. It also provides tips for effective video marketing on YouTube, such as including branding, URLs, keywords and calls to action in videos.
This document provides information about the YouTube marketing bot Tubenoia. It allows users to mass upload, like, comment on and rate their own videos across multiple YouTube accounts. This helps drive more views and engagement for visibility. The document outlines some of Tubenoia's key features, including the mass uploader which allows uploading a video to many accounts at once, uniquely modifying each upload. It also details tools for rating, commenting on and favoriting videos across accounts.
The document provides information about video marketing on YouTube. It discusses how YouTube is the largest video sharing platform and outlines strategies for marketing videos on YouTube effectively. These include optimizing video titles with keywords, providing valuable content, including website URLs in videos, using branding, writing descriptive text with links, and embedding videos on other sites to expand reach. The goal is to get videos exposure through YouTube's algorithms and drive traffic to external sites.
This document discusses the pros and cons of using YouTube for video marketing. Some key advantages include easy sharing options, free uploading, and the ability to strategically tag videos. Disadvantages include the need for engaging concepts over just content, requiring viewer attraction, and fresher videos ranking higher in search results. The document also provides tips for effective YouTube video marketing, such as using branding, including your URL, optimizing titles, providing valuable content, and embedding videos on your own site.
YouTube's click-through rate (CTR) measures the percentage of impressions that result in clicks. The average YouTube CTR is 4-5%, but it can vary widely. To improve CTR, content creators should test different thumbnail and title combinations, build a loyal subscriber base through engaging content, conduct keyword research, focus on video engagement and watch time, and add cards within videos. Strategies like compelling titles and thumbnails, subscriber growth, and keeping viewers watching longer can help break through noise and increase a video's CTR.
This document provides tips and resources for video marketing on YouTube. It discusses how to optimize YouTube videos, channels, and content to build an audience and increase views. Specific tips include using keywords in titles, including calls to action with your URL, adding branding, and embedding videos on your own website to extend their reach beyond YouTube. The document also provides links to free materials on video marketing best practices and tools.
How to rank you video #1 on youtube .
The Ultimate Guide to Ranking #1 on YouTube
Ranking on YouTube has been one of the biggest drivers of leads and sales for me this year. I send out a ‘welcome’ email to new email subscribers. And a growing percentage (around 15%) say they first found me on YouTube. But more importantly, surveys from customers show that they're also finding me via YouTube. They also cite my YouTube videos as a specific reason that they decided to sign up.
Step 1: Find a Keyword
Just like with “normal” SEO, the first step in YouTube SEO is keyword research. I documented my process of researching rankings for highly competitive keywords in 90 days for articles in an experiment I ran early last year. The process is really similar to how you’d find keywords in Google.
First, you generate a list of potential keyword ideas. Then, you drill down to a handful of the best keywords.
Keyword research tools designed for Google (like SEMRush) don’t work for YouTube. To find video keywords, you need use a tool designed for YouTube. Brian recommends two:
First, we have Keywordtool.io. Click the “YouTube” tab, enter a seed keyword, and it’ll scrape “YouTube Suggest” for hundreds of possible keywords.
This document provides information about YouTube marketing and video marketing tips. It discusses how YouTube has over 1 billion users and 1 trillion views. It then lists 6 tips for effective video marketing, including making titles count by using keywords, providing excellent content, including your URL in the video, taking advantage of branding opportunities, always providing an HTML link in descriptions, and going beyond YouTube by embedding videos on your own website.
The document discusses five underused YouTube marketing tips: using closed captions to include keywords and boost SEO; keeping old video content updated; using YouTube as a social platform to engage with other users; including calls to action in annotations; and embedding videos on websites and creating sitemaps so videos are found by search engines. It also provides six additional video marketing tips, such as using keywords in titles and descriptions, including URLs in videos and descriptions, and embedding videos on websites to increase time on site.
This document provides information about a YouTube marketing workshop including an overview and agenda. The workshop will cover YouTube strategies and best practices for building a sustainable YouTube channel and maximizing search and marketing potential. Attendees will learn about optimizing their YouTube presence in search, growing engaged audiences, developing content, uploading and optimizing videos, using analytics, and marketing and conversion on YouTube. The document also provides tips for effective video marketing including using titles and keywords to attract viewers, providing valuable content, including website URLs in videos, using logos and branding, including links in descriptions, sharing videos beyond YouTube, and more.
The document provides tips for using YouTube to market real estate properties. It recommends creating videos that showcase listed properties, including voiceovers and tours of the surrounding neighborhood. Videos should be tagged with relevant keywords and uploaded to a customized YouTube channel. Real estate agents should also participate in discussions on their channel and comment on other videos to promote their brand and listings. Following these steps can help attract potential buyers and increase visibility on YouTube.
The document provides tips for using YouTube to market real estate properties. It recommends creating videos that showcase listed properties, including voiceovers to explain details and neighborhood tours to highlight surrounding amenities. Proper tagging of keywords and customizing your YouTube channel are also emphasized to improve discoverability and build credibility. Regular participation in discussions and comments can help generate interest from potential buyers. Consistency is key to achieving success on YouTube for real estate marketing over the long run.
How To Hack The YouTube Algorithm in 2020 Oscar Mooy
A new year, a new decade and new changes to stand out on YouTube! But HOW? How can you stand out from all those other YouTubers, viral videos & cool formats? How can you reach the right target audience on YouTube with your brand, organisation or company? There’s only one answer: hack the YouTube algorithm!
Let us explain: We want you to gain the results you wanted to achieve on YouTube in 2019 but didn’t. You struggled, got some views and subscribers, but far from what you wanted to reach.
We are here to help you! If you need 100.000 subscribers or to double your current revenue, we want you to succeed. So read
carefully and study this document, we are sure it will help you understand the algorithm of YouTube and what they value most.
The document provides tips for using YouTube to market bands and other music artists. It discusses leveraging YouTube's search engine optimization and domain authority to rank high for relevant search terms. Specific tips include optimizing video tags and descriptions, including website URLs in video descriptions, uploading cover songs and non-music video content to engage more users, and using YouTube analytics to evaluate video performance.
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April 25, 2018
How to Grow Your YouTube Channel in 2022
backlinko.com/grow-youtube-channel
by Brian Dean · Updated Oct. 09, 2021
Today I’m going to show you how to grow your YouTube channel in 2022.
This is the same step-by-step process that I used to grow my channel to 451,000
subscribers:
And in this guide you’re going to learn exactly how to get more views and subscribers.
Let’s dive right in.
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Step #1: Find Untapped Video Keywords
When it comes to YouTube, video keyword research is SUPER important.
In fact, choosing the right keyword can make or break the performance of your video.
For example, one video from my channel ranks #1 in YouTube for “YouTube Views”.
And largely thanks to that #1 ranking, that video generates over 30k views every month.
With that, here’s how to find keywords for your YouTube videos:
1. First, create a list of “Seed Keywords”
How to Grow Your YouTube Channel in 2022
3. 3/43
Seed Keywords are terms that describe super broad topics.
For example, if you were in the digital marketing space, your Seed Keywords would be
things like:
See how that works? These are broad topics that you can create videos about.
Now, to be clear:
You’re not going to optimize your videos around any of these terms (they’re too
competitive).
But a list of Seed Keywords is super helpful for the next step.
2. Next, type your seed keywords into YouTube search
Now it’s time to turn a seed keyword into dozens of long tail keywords.
How?
YouTube Suggest.
This works just like Google.
Pop a Seed Keyword into YouTube…
…and check out the keywords that YouTube suggests.
If you want to scale this process, head over to KeywordTool.io.
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When you enter a seed keyword into this tool, it’ll spit out hundreds of terms from
YouTube Suggest.
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So at this point, you should have a list of long-tail keywords.
3. Finally, look for low-competition keywords
Finally, you want to optimize your videos around keywords that:
a) Get lots of searches
and
b) Aren’t super competitive
How do you find these magical keywords?
A helpful Chrome extension called TubeBuddy.
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(VidIQ also works well.)
This tool shows you stats for each keyword right in the search results:
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…BEFORE you make your video.
Pretty cool.
Now it’s time for step #2.
Step #2: Create Videos Optimized For “Watch Time”
YouTube’s #1 goal is to keep people on YouTube.
(After all, the more time people spend on YouTube, the more money they make from ads)
And that’s why YouTube’s algorithm puts so much emphasis on Watch Time.
Never heard of Watch Time? Here’s a simple explanation:
WT
Watch Time
noun
Definition
The total time spent watching a YouTube video since it went live.
And here’s what that report looks like in YouTube Analytics:
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As you might expect, YouTube loves videos that rack up lots of Watch Time.
In fact, YouTube has gone on the record saying that:
“Watch time is measured in cumulative minutes watched, and each video uploaded – as
well as every channel on YouTube – is “ranked” by watch time. Channels and videos with
higher watch times are likely to show up higher in search results and recommendations.”
– YouTube Creator Academy
In short: the more time people spend watching your video, the more views it will generally
get.
The question is:
How do you create videos that keep people watching?
Let’s find out…
1. Create long videos
All things being equal, long videos perform better than short videos.
And there’s data to back this up. We conducted the largest YouTube ranking factors study
ever (we analyzed over a million YouTube videos).
What did we find?
That longer videos tend to outrank short videos.
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And this data confirms what I’ve seen from my own experience.
Back in the day, I tended to publish short videos like this:
And that’s one of the main reasons that my videos were practically invisible on YouTube.
Today? I focus on packing as much value as I can into a single video.
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This means that my new videos tend to be around 10 minutes or longer:
And because my videos are so long, they rack lots of Total Watch Time automatically.
2. Cut out the fluff from your intros
According to YouTube, the first 15 seconds of your video is KEY.
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Back in the day, my video intros had A LOT of background info.
For example:
Here’s an intro from one of my early videos (before I knew what I was doing):
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Now check out this fluff-free intro from one of my newer videos:
See the difference?
Again:
My intro previews exactly what you’re gonna learn. No background. No fluff.
And that effective intro is one of the reasons that this video racked up over 5.4k hours of
watch time in 30 days:
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As you can see, your video’s intro is really important.
3. Incorporate “Pattern Interrupts” into your videos.
Want people to watch your video all the way to the end?
Use Pattern Interrupts.
In fact, Pattern Interrupts are one of the main reasons that my Audience Retention tends
to be so high:
So: what are Pattern Interrupts?
PI
Pattern Interrupts
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noun
How about an example…
My old YouTube videos didn’t use ANY Pattern Interrupts:
As you can see, this video is super static.
It uses pretty much the same exact shot the entire time.
(The video also lacks visuals, cuts to different shots… or anything else to break up the
pattern.)
Flash forward to today, and my videos are packed with different Pattern Interrupts.
My videos use tons of B rolls:
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Along with on-screen graphics and animations that explain key concepts.
And it should come as no surprise that these changes helped push my average view
duration up to a very solid 4 minutes, 55 seconds.
4. Plan your videos in advance
This is a biggie.
Unless you’re one of those people that’s a complete natural in front of a camera, you
probably want to script out your videos.
(Or at least follow a detailed outline.)
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In the early days of my channel, I would fire up the camera and start talking:
(There’s also the issue of my hair. And my shirt. But that’s another story 🙂)
Sure, I knew the general points I wanted to cover.
But I didn’t have a script. Which made it hard for people to follow along with my tips.
Today, I know better. That’s why I outline and script my videos before I shoot.
In case you’re curious, here’s what one of my scripts look like:
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Because I script every single line in advance, my delivery is super crisp.
(Which keeps people watching.)
Step #3: Optimize Your YouTube Videos
You probably already know that YouTube SEO is important.
So let’s dive right into the steps.
1. Keyword-optimize your video title
Here’s the deal:
Keyword-optimized video titles aren’t as important as they used to be.
In fact, our YouTube ranking factors study found a weak relationship between keyword-
rich titles and rankings:
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That said, using a keyword in your title DOES help (a little). So I recommend doing it.
For example, one of my videos is targeting the keyword “SEO tips”.
So I make sure to use that exact term in my title.
2. Write titles that maximize CTR
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In fact, a YouTube research paper states that, when it comes to recommending videos to
users:
“To evaluate recommendation quality we use a combination of different metrics. The
primary metrics we consider include click-through rate (CTR), long CTR (only counting
clicks that led to watches of a substantial fraction of the video)…”
– The YouTube video recommendation system,
Research Gate
Put another way:
The more people click on your video, the more YouTube will promote it.
How do you create YouTube titles that people want to click on?
You want to write titles that have a clear benefit…
…without resorting to clickbait.
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3. Write SEO-friendly video descriptions
Most video descriptions on YouTube are super short:
According to YouTube, short descriptions can hurt your video’s ability to rank in search.
In fact, they officially recommend long descriptions:
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“Write full descriptions: up to one to two paragraphs.
Some creators only put their social media links in the description, potentially missing out
on a lot of extra views.”
– YouTube Creator Academy
This is why I write in-depth descriptions for every video that I upload to my channel.
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Use 2-3 tags that include your target keyword… and close variations.
Add 2 tags that describe your video’s topic using words that aren’t in your main
keyword.
Add 1-2 tags that represent your high-level industry or vertical.
For example, check out this video from my channel that’s optimized around the keyword
“link building”.
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Watch Video At: https://youtu.be/t_838Dk966Y
A handful of my keywords are either my actual keyword or long-tail versions of that term.
Others are other ways of describing my video’s topic.
And three of them give YouTube context about my video’s broad, overall category.
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Step #4: Use Thumbnails That Stand Out
YouTube reports that “90% of the best performing videos on YouTube have custom
thumbnails.”
How do you create eye-catching YouTube thumbnails?
Here are two quick tips that are working really well right now.
First, use lots of contrast.
You want the colors in your thumbnail to clash as much as possible.
Here’s an example of what I mean:
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See how all of the different colors in the thumbnail stand out?
In fact, they even add tiny borders between text and objects to increase this contrast.
Second, use colors that stand out on YouTube.
As you know, the YouTube platform is mostly red, white and black.
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So to stand out, you want to use colors that aren’t red, white and black in your
thumbnails.
Step #5: Create (and Promote) Optimized Playlists
Playlists are an underrated way to get more views (and subscribers).
Why?
Playlists can significantly increase your “Session Time”.
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Session Time is the amount of time someone spends on YouTube after they start
watching your video.
And Session Time is a ranking factor that YouTube really cares about.
In fact, YouTube says this about Session Time:
“Your channel also gets a boost when people watch anything anywhere in YouTube after
watching your content.
…and when you make content that makes people watch more from your channel, then
you’re helping us out.”
– YouTube Creator Academy
For example, let’s say someone starts watching a video from your channel.
And right after they’re done, they close their browser.
Your video is causing people to LEAVE YouTube. So they’re going to demote that video.
On the other hand:
Let’s say someone starts watching your video. And after they’re done, they watch another
video.
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This time, your video is KEEPING people on YouTube. So they’re going to promote it.
That’s where playlists come in.
When someone’s done watching a video from a playlist, it automatically plays another
video.
In other words, playlists automatically improve your Session Time.
That’s why I curate my videos into playlists…
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Step #6: Promote Videos To Your Audience
You already know that YouTube is the world’s second-largest search engine.
But that doesn’t mean you can just upload a bunch of optimized videos and expect
people to see them.
Just like with blog content, you need to give your YouTube videos a little “push” to get
going.
That push can include sharing clips of your video on social media.
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Sending an announcement to your email list.
Or even promoting your videos using email outreach.
If your video is optimized for Watch Time, that initial push is all you need to get going.
YouTube will pretty much take care of the rest.
That said:
No amount of promotion can make up for a bad video.
For example, a few years ago I published this video.
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Because I promoted that video on social media and to our email subscribers, that video
got a view spike in the first few days.
Unfortunately, that video wasn’t all that great.
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This is why that video barely gets any views today.
So yeah, promoting your YouTube videos is a key part of growing your channel. But it
only works long-term if you have awesome video content in the first place.
Step #7: Turn Viewers Into Subscribers
The steps that I outlined so far should help you get more views.
But views are only one part of growing your YouTube channel.
The other part? Getting more subscribers.
One of the best ways to get more subscribers is to add a subscribe button to your End
Screen.
Here’s an example from my channel.
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Obviously, only a small fraction of viewers will make it all the way to the end of your video.
But those people that DO watch your entire video are super primed to subscribe.
And that End Screen button makes it easy for them to subscribe to your channel.
Bonus Step: Rank Videos in Google Search
In fact, 34.6% of my “External” views come from Google search.
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And the best way to rank your videos in Google?
Target keywords that already have a video section in the SERPs.
As an example, the keyword “video SEO” has a video section.
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When you see a video section, you know that Google wants to show people video results
for that term.
And if your video performs well enough on YouTube, Google may start to show your video
in the SERPs.
For example, one of my YouTube videos ranks in the top 3 of YouTube for “How to get
more views on YouTube”.
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That same video also ranks in Google for that keyword.
Pretty cool.
What Did You Think?
That’s it for my guide to growing a YouTube channel.
Now I’d like to hear from you:
What’s your #1 takeaway from today’s post?
Or maybe you have a question.
Either way, let me know by leaving a quick comment below.