The document discusses Quality Score in Google AdWords. It begins by defining Quality Score and explaining that it is an important ranking factor, influencing over 40% of ad rank. It then provides strategies for influencing Quality Score, such as using exact match keywords, single keyword ad groups, building leverage behind bids, and attribution modeling. The document also offers recommendations for analyzing Quality Score, including understanding campaign organization and performing ad testing. Overall, the document provides an overview of Quality Score and actionable tips for optimizing accounts to increase Quality Score.
Hero Conf London 2016 - The Definitive Framework for Bidding in AdWordsWijnand Meijer
When it comes to setting bids in AdWords, you have more options than you may realize: manual CPC, enhanced CPC, automated rules, AdWords scripts, bid simulator, bid adjustments, smart bidding with target CPA or target ROAS and of course automated bidding with 3rd party solutions.
So the question arises: when should and shouldn’t you use each of these bidding methods? In this presentation, you'll discover:
- Why great bids can’t fix a lousy campaign
- What it means to be truly profit-driven when it comes to bidding (less than 10% of advertisers work this way)
- When it’s best to use each of the mentioned bidding options, based on a new framework for bidding in AdWords
Google adwords is one of the most popular internet marketing platforms in the world. Unfortunately, many people are missing out on potential ROI because there campaigns and ads aren't set up properly.
This slideshare is a beginners guide to setting up adwords campaigns. There is some adwords keyword strategy discussed and some helpful tips on landing page optimization.
How to create an air-tight account structure in Google AdWords through the use of single keyword ad groups (SKAGs) and rigorous query-level analysis. As presented at SEMpdx in February 2013.
Google shopping q4 webinar jason bell and se mrushsemrush_webinars
Google Shopping consistently proves itself as a top-performing advertising channel for retailers during the busy holiday shopping season. The program is anticipating more advertisers and more spend this year than ever before.
This presents a problem: With more competition, how can you take a more aggressive approach while maintaining – if not improving – profitability? This thorough, practical course will walk through the most pertinent Shopping strategies that sophisticated retail Marketing Managers should test for the high-traffic season.
Bing It On: Making the Migration to Shopping Campaignssemrush_webinars
In the summer of 2015, Bing launched Bing Ads Shopping Campaigns. Migrating means increased functionality and features, ease of management and of course, continuing to be seen in shopping results. With 540 million retail searches happening a month on the Bing/Yahoo network and 29% lower CPC and 49% higher conversion rate than text ad counterparts, let’s face it – shopping ads are where it’s at.
Elizabeth Marsten of CommerceHub shows you how to make the migration, pitfalls to avoid, and some tips to make the most of the transition.
Highlights include:
*How to transition your current Bing Ads/product feed set up to Bing Ads Shopping Campaigns
*New features/functionality available for Bing Ads shopping campaigns
*Best practice tips to launching on the right path
Hero Conf London 2016 - The Definitive Framework for Bidding in AdWordsWijnand Meijer
When it comes to setting bids in AdWords, you have more options than you may realize: manual CPC, enhanced CPC, automated rules, AdWords scripts, bid simulator, bid adjustments, smart bidding with target CPA or target ROAS and of course automated bidding with 3rd party solutions.
So the question arises: when should and shouldn’t you use each of these bidding methods? In this presentation, you'll discover:
- Why great bids can’t fix a lousy campaign
- What it means to be truly profit-driven when it comes to bidding (less than 10% of advertisers work this way)
- When it’s best to use each of the mentioned bidding options, based on a new framework for bidding in AdWords
Google adwords is one of the most popular internet marketing platforms in the world. Unfortunately, many people are missing out on potential ROI because there campaigns and ads aren't set up properly.
This slideshare is a beginners guide to setting up adwords campaigns. There is some adwords keyword strategy discussed and some helpful tips on landing page optimization.
How to create an air-tight account structure in Google AdWords through the use of single keyword ad groups (SKAGs) and rigorous query-level analysis. As presented at SEMpdx in February 2013.
Google shopping q4 webinar jason bell and se mrushsemrush_webinars
Google Shopping consistently proves itself as a top-performing advertising channel for retailers during the busy holiday shopping season. The program is anticipating more advertisers and more spend this year than ever before.
This presents a problem: With more competition, how can you take a more aggressive approach while maintaining – if not improving – profitability? This thorough, practical course will walk through the most pertinent Shopping strategies that sophisticated retail Marketing Managers should test for the high-traffic season.
Bing It On: Making the Migration to Shopping Campaignssemrush_webinars
In the summer of 2015, Bing launched Bing Ads Shopping Campaigns. Migrating means increased functionality and features, ease of management and of course, continuing to be seen in shopping results. With 540 million retail searches happening a month on the Bing/Yahoo network and 29% lower CPC and 49% higher conversion rate than text ad counterparts, let’s face it – shopping ads are where it’s at.
Elizabeth Marsten of CommerceHub shows you how to make the migration, pitfalls to avoid, and some tips to make the most of the transition.
Highlights include:
*How to transition your current Bing Ads/product feed set up to Bing Ads Shopping Campaigns
*New features/functionality available for Bing Ads shopping campaigns
*Best practice tips to launching on the right path
7 Quick Steps to Decoding Your Competitors' SEM Strategysemrush_webinars
Gene Glaeser of 360 Partners presents on how to analyze your competitors' strategy. Topics include:
-Deciphering a company’s search strategy or lack thereof
-Understanding the strengths and weaknesses of your competitor
-Defining the gaps in your own search strategy
-Improving visibility
Pay-per-click (PPC) is an advertising model in which advertisers pay for click-throughs to their website. Ads are served based on keywords or themes. An effective PPC campaign can help you reduce the cost per click and increase profit. There are four key components of a winning PPC advertising program: Explore, Evaluate, Expand and Enhance.
With more and more consumers turning to search engines as their first stop on the purchasing path, companies that make the first page of organic search results are those that win business, even in a tough economy. But making it to the first page of organic search results takes work and doesn't happen overnight. Recognizing this, businesses may turn to paid search to supplement their inbound marketing efforts. This webinar will discuss how to get the most out of your pay per click marketing campaigns and how paid search fits into your inbound marketing strategy.
Topics include:
* What is Pay Per Click marketing & when should you do it
* How to size up your market with PPC
* How to launch and optimize a PPC campaign
Google Quality Score Workshop: How to Raise Your Quality Score and Increase t...Bob Dirkes
In this Google Quality Score workshop, learn how to raise your Quality Score so that you can pay less for higher ad positions. Topics include improving your click through rate, ensuring the relevancy of your ad copy, keywords and landing pages and building quality history.
An overview of Google AdWords, plus step-by-step instructions to set up your AdWords account and first campaign to avoid problems and start off on the right foot.
Your PPC account is not perfect. We hope you aren’t surprised we said that. The truth of the matter is this: no matter how hard you work on building an account and optimizing it according to best practices, you could miss something. An even truer statement is that the longer you work in an account, the easier it is for things to slip past your ever-watchful eye.
In these situations and on occasion, even if your account is performing well, you need to take the time to audit your efforts.
Meet us inside.
Everything You Need To Know About AdWords Ad Extensions - UpdatedSam Owen
My complete guide to Google AdWords Ad Extensions from the 2014 PPC Masters conference in Hamburg, Germany. This deck looks at Sitelinks, Call, Location, App, Google+, Seller Ratings, Consumer Ratings, Beta extensions, Dynamic Search Ads and more.
Campaign PPC And Adwords Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Campaign PPC And Adwords Proposal Powerpoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2UHcT4H
AdWords Key to Success from Pico DigitalCasey Meraz
From Samantha Bedford (Pico Digital)
In the 15 years I have been in the industry the main element I find when auditing paid search campaigns is that the foundation is poor. When speaking about foundation I am talking about the structure of your campaigns, adgroups and match types, and how they have been grouped to ensure each ad is relevant to the keyword and landing page.
Event Sponsored by CLIMB SEO:
http://www.climbseo.org
http://www.lawyerseomarketing.org
Ethical SEO Consulting
5350 DTC Parkway, Suite 204
Greenwood Village, CO 80111
888-789-4198
Time is money - how much of both are you spending while managing PPC?
WordStream has mastered a one-of-a-kind PPC management strategy that can optimize your paid search AND social campaigns for increased ROI in just 20 minutes each week!
Tune in to hear our Google AdWords experts walk you through quick and easy steps you can start taking now to boost your profits across the board.
Our free webinar will cover:
- A proven weekly routine to help you achieve better PPC results
- How much time you should be dedicating to each task
- How our helpful tools can reduce the time you spend on account maintenance
7 Quick Steps to Decoding Your Competitors' SEM Strategysemrush_webinars
Gene Glaeser of 360 Partners presents on how to analyze your competitors' strategy. Topics include:
-Deciphering a company’s search strategy or lack thereof
-Understanding the strengths and weaknesses of your competitor
-Defining the gaps in your own search strategy
-Improving visibility
Pay-per-click (PPC) is an advertising model in which advertisers pay for click-throughs to their website. Ads are served based on keywords or themes. An effective PPC campaign can help you reduce the cost per click and increase profit. There are four key components of a winning PPC advertising program: Explore, Evaluate, Expand and Enhance.
With more and more consumers turning to search engines as their first stop on the purchasing path, companies that make the first page of organic search results are those that win business, even in a tough economy. But making it to the first page of organic search results takes work and doesn't happen overnight. Recognizing this, businesses may turn to paid search to supplement their inbound marketing efforts. This webinar will discuss how to get the most out of your pay per click marketing campaigns and how paid search fits into your inbound marketing strategy.
Topics include:
* What is Pay Per Click marketing & when should you do it
* How to size up your market with PPC
* How to launch and optimize a PPC campaign
Google Quality Score Workshop: How to Raise Your Quality Score and Increase t...Bob Dirkes
In this Google Quality Score workshop, learn how to raise your Quality Score so that you can pay less for higher ad positions. Topics include improving your click through rate, ensuring the relevancy of your ad copy, keywords and landing pages and building quality history.
An overview of Google AdWords, plus step-by-step instructions to set up your AdWords account and first campaign to avoid problems and start off on the right foot.
Your PPC account is not perfect. We hope you aren’t surprised we said that. The truth of the matter is this: no matter how hard you work on building an account and optimizing it according to best practices, you could miss something. An even truer statement is that the longer you work in an account, the easier it is for things to slip past your ever-watchful eye.
In these situations and on occasion, even if your account is performing well, you need to take the time to audit your efforts.
Meet us inside.
Everything You Need To Know About AdWords Ad Extensions - UpdatedSam Owen
My complete guide to Google AdWords Ad Extensions from the 2014 PPC Masters conference in Hamburg, Germany. This deck looks at Sitelinks, Call, Location, App, Google+, Seller Ratings, Consumer Ratings, Beta extensions, Dynamic Search Ads and more.
Campaign PPC And Adwords Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Campaign PPC And Adwords Proposal Powerpoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2UHcT4H
AdWords Key to Success from Pico DigitalCasey Meraz
From Samantha Bedford (Pico Digital)
In the 15 years I have been in the industry the main element I find when auditing paid search campaigns is that the foundation is poor. When speaking about foundation I am talking about the structure of your campaigns, adgroups and match types, and how they have been grouped to ensure each ad is relevant to the keyword and landing page.
Event Sponsored by CLIMB SEO:
http://www.climbseo.org
http://www.lawyerseomarketing.org
Ethical SEO Consulting
5350 DTC Parkway, Suite 204
Greenwood Village, CO 80111
888-789-4198
Time is money - how much of both are you spending while managing PPC?
WordStream has mastered a one-of-a-kind PPC management strategy that can optimize your paid search AND social campaigns for increased ROI in just 20 minutes each week!
Tune in to hear our Google AdWords experts walk you through quick and easy steps you can start taking now to boost your profits across the board.
Our free webinar will cover:
- A proven weekly routine to help you achieve better PPC results
- How much time you should be dedicating to each task
- How our helpful tools can reduce the time you spend on account maintenance
Criação / Desenvolvimento de Marca [Grupo Renda]Agência Ki
Desenvolvimento de marca com concepção de ideia, estudo de público alvo e simbologia representando a voz da marca. Foi entregue para o cliente além dos arquivos para aplicação em qualquer layout gráfico ou digital a papelaria inicial contendo cartão de visita e papel timbrado. Foi desenvolvido também o website do cliente.
Learn how to improve quality score and save your money. Quality score is one of the most essential aspects an adwords advertiser looks for.
Quality Score decides keyword eligibility for the auction and ad rank of keyword in Google search.
Quality Score is critical to your AdWords success, it makes or breaks your profitability.
In this presentation: I show you:
1) What is quality score (and why you should care)
2) How the calculation works
3) Bust a few myths about Quality Score
4) I show you 7 ways to hack it to increase your profits
By the end you will have the tactics at your disposal to boost your click-through rates, increase your Quality Score, decrease your cost per acquisition and profit from AdWords.
Chop chop!
Beating the competition at the AdWords bidding game is not an easy task. Many advertisers choose to automate bids using Google AdWords or a dedicated third-party tool, BUT neither option is a perfect fit for everyone. So what's the best bid strategy for you?
In this on demand customer webinar, WordStream's PPC experts will guide you through how they think about bidding, and how you can apply our strategies to your own campaigns. We'll share actionable advice to help you conquer AdWords bidding! You'll learn:
- How to crush your AdWords competition & save money
- Signs & signals used to adjust your bids
- And so much more!
Watch this webinar today and learn a successful bidding strategy that will help you beat your AdWords competition once and for all.
What have you done in the past 20 minutes?
In that time, you could have significantly improved your paid search campaigns!
Using our 20 Minute Work-Week model, you can make a substantial impact on your PPC performance for continued growth in exposure and clicks. With this small amount of weekly attention, you can see stronger results in your account!
Register for our free webinar to learn:
-A proven weekly workflow to follow for better results
-Which tasks most impact your bottom line
-Tools to use to assist in PPC management
Time is money - how much of both are you wasting while managing your PPC account?
WordStream has mastered a PPC management strategy that can optimize your paid search campaigns for increased ROI in just 20 minutes each week!
Tune in to hear our Google AdWords experts explain how you can make a huge difference in a small amount of time.
Join our free webinar to learn:
- A proven weekly routine to help you achieve better PPC results
- How much time you should be dedicating to each task
- How our helpful tools can reduce the time you spend on account maintenance
What have you done in the past 20 minutes?
In that time, you could have significantly improved your paid search campaigns!
Using our 20-Minute Work Week model, you can make a substantial impact on your PPC performance for continued growth in ad exposure and clicks. With just a little attention each week, you will see stronger results in your account!
Review the slides to learn the following:
A proven weekly workflow to follow for better PPC results
Which tasks will have the biggest impact on your bottom line
How to use our tools to streamline your PPC management
Bidding is a major part of paid search and will ultimately determine your success - however, it's also one of the more difficult parts of managing your AdWords campaigns. Learn best practices and tricks to managing your bidding strategies!
How to Outpace Your PPC Rivals with Competitor InsightsHanapin Marketing
So how do you do this? SEMRush’s Paul Klebanov and Hanapin’s Rachael Law will show you how to use competitor insights to reverse engineer your market and potentially lower your CPCs while remaining competitive.
The goal of QSO is to understand the factors that Google uses to calculate quality score so that you can run PPC ads at the highest possible position at the lowest possible cost per click.
You're doing so many things right in PPC, but your competitors still seem to be gaining an edge on you. Nevermore! It's time to get on your boxing gloves and start fighting with smart strategy and tips your competitors don't know about (yet!). From quality score to ad extentions to conquesting, be ready to be a smarter PPC manager.
Join experts Erin Sagin from Wordstream and Hayley Cummings from Hanapin as they discuss 10 tips, tricks, and strategies that will keep you ahead of the game and running past your competition.
Visit www.wordstream.com or http://www.hanapinmarketing.com/ for more information.
Download google adwords search advertising exam question and answers 2018 PDF for Free. This search advertising exam pd will help you pass and get certification. You can score at least 90%.
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All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods including information storage and retrieval systems, without the prior written permission of the publisher.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
13. Lodging
Ad Description
% Off Airfare
Airline
s
Airport
Call to
Action
Cheap
/
Afford
able
Deals /
Discou
nts
Destin
ation
Lodgin
g
Official
Site
Online Plan
Price /
Pricing
Servic
es
Superl
ative
[Adject
ive /
Adver
bs]
Ad
Titl
e
% Off
Agency
Airfare
Airlines
Airport
Brands
Call to Action
Cheap /
Affordable
Deals /
Discounts
Destination
DKI [Dynamic
Keyword
Insertion
Lodging
Official Site
Online
Param Insertion
Plan
Price / Pricing
Sale
Source: Microsoft Internal Data. Total
Impressions Generated = 298 Million,
Total Ads Analyzed = 149k, Analysis
Period = 12/1/2014 – 11/30/2015.
Note: The categories represent groups
of similar keywords.
Great Good
Insufficient dataPoor
@bgTheoryAdAlysis 13
14. Reading a Heatmap Ad Description
% Off Airfare Airlines Airport
Call to
Action
Cheap /
Afforda
ble
Deals /
Discoun
ts
Destina
tion
Ad
Titl
e
% Off
Airfare
Airlines
Airport
Call to Action
Cheap /
Affordable
Deals /
Discounts
Lodging
Official Site
Online
Search for Any Flight
Online Cheap Flights to
SJC
Search for any Flight Online
10% off Popular Destinations
Some offers are so common,
no one cares.
@bgTheoryAdAlysis
15. Below Average Ad Relevance
Usually an indication that you need:
•Better organization
•Different Ads
@bgTheoryAdAlysis
23. finch.com @bjornespenes
THE WHEEL OF
GOOGLE GOODNESS
Each piece is part of a unique click
profile that is established each time
a prospective customer hits enter in
Google’s search box.
HIGHER
AD RANK
HIGHER
BID
HIGHER
POSITION
HIGHER
CTR
HIGHER
QUALITY
SCORE
HIGHER
CONVERSION
RATE
LOWER
CPC
HIGHER
MAX CPC
BID
MODIFIERS
PROGRESSIVE
ATTRIBUTION
MODELING
25. YOUR PLAYBOOK FOR
INFLUENCING
QUALITY SCORE
1. Exact Match strategy
2. Single keyword ad groups
3. Building leverage behind each bid
4. Attribution modeling as a strategy
28. finch.com @bjornespenes
HOW TO FORCE AN EXACT MATCH
ski racing pants gortex
NEW EXACT MATCH KEYWORD
Current keyword bank
ski racing pants
Search triggers Phrase Match
30. finch.com @bjornespenes
4 Ad Groups per Keyword
Force the Ad Group vs. Keyword
Ad group
SINGLE KEYWORD
EXACT PHRASE BROAD+ BROAD
HOW TO FORCE AN EXACT MATCH
31. finch.com @bjornespenes
WHY EXACT MATCH WORKS
Influence begins here
HIGHER
BID
HIGHER
POSITION
HIGHER
CTR
HIGHER
QUALITY
SCORE
HIGHER
AD RANK
HIGHER
CONVERSION
RATE
Google Wheel of
Goodness
Exact Match
34. finch.com @bjornespenes
HIGHER
CONVERSION RATE
An Exact Match click has a higher
conversion rate because of
higher relevance. HIGHER
AD RANK
HIGHER
BID
HIGHER
POSITION
HIGHER
CTR
HIGHER
QUALITY
SCORE
HIGHER
CONVERSION
RATE
LOWER
CPC
HIGHER
MAX CPC
BID
MODIFIERS
PROGRESSIVE
ATTRIBUTION
MODELING
35. finch.com @bjornespenes
HIGHER MAX CPC
(BID)
Fewer clicks means you can set a
higher bid and still stay inside
your cost target. HIGHER
AD RANK
HIGHER
BID
HIGHER
POSITION
HIGHER
CTR
HIGHER
QUALITY
SCORE
HIGHER
CONVERSION
RATE
LOWER
CPC
HIGHER
MAX CPC
BID
MODIFIERS
PROGRESSIVE
ATTRIBUTION
MODELING
36. finch.com @bjornespenes
HIGHER POSITION
Maximizing the bid inside your
cost target drives position, which
is CRITICAL because...
HIGHER
AD RANK
HIGHER
BID
HIGHER
POSITION
HIGHER
CTR
HIGHER
QUALITY
SCORE
HIGHER
CONVERSION
RATE
LOWER
CPC
HIGHER
MAX CPC
BID
MODIFIERS
PROGRESSIVE
ATTRIBUTION
MODELING
37. finch.com @bjornespenes
HIGHER CLICK
THROUGH RATE (CTR)
Higher CTR has two benefits:
1. More traffic
2. It drives Quality Score (~40%)
HIGHER
AD RANK
HIGHER
BID
HIGHER
POSITION
HIGHER
CTR
HIGHER
QUALITY
SCORE
HIGHER
CONVERSION
RATE
LOWER
CPC
HIGHER
MAX CPC
BID
MODIFIERS
PROGRESSIVE
ATTRIBUTION
MODELING
38. finch.com @bjornespenes
HIGHER QUALITY
SCORE
Quality Score is Google’s way of
handicapping Ads based on their
ability to earn Google money.
HIGHER
AD RANK
HIGHER
BID
HIGHER
POSITION
HIGHER
CTR
HIGHER
QUALITY
SCORE
HIGHER
CONVERSION
RATE
LOWER
CPC
HIGHER
MAX CPC
BID
MODIFIERS
PROGRESSIVE
ATTRIBUTION
MODELING
39. finch.com @bjornespenes
LOWER ACTUAL
CPC
Quality Score drives Ad Rank, so
once you hit position one the
relative cost will go down.
Remember Brad’s example of how
Quality Score and CPC are closely
related?
HIGHER
AD RANK
HIGHER
BID
HIGHER
POSITION
HIGHER
CTR
HIGHER
QUALITY
SCORE
HIGHER
CONVERSION
RATE
LOWER
CPC
HIGHER
MAX CPC
BID
MODIFIERS
PROGRESSIVE
ATTRIBUTION
MODELING
40. finch.com @bjornespenes
HIGHER MAX CPC
Set a higher Max CPC on other
keywords because of overall
portfolio performance gains.
HIGHER
AD RANK
HIGHER
BID
HIGHER
POSITION
HIGHER
CTR
HIGHER
QUALITY
SCORE
HIGHER
CONVERSION
RATE
LOWER
CPC
HIGHER
MAX CPC
BID
MODIFIERS
PROGRESSIVE
ATTRIBUTION
MODELING
41. finch.com @bjornespenes
BID MODIFIERS
Bid modifiers for device, re-marketing,
locations, etc., add more fuel to
compete effectively at each auction.
HIGHER
AD RANK
HIGHER
BID
HIGHER
POSITION
HIGHER
CTR
HIGHER
QUALITY
SCORE
HIGHER
CONVERSION
RATE
LOWER
CPC
HIGHER
MAX CPC
BID
MODIFIERS
PROGRESSIVE
ATTRIBUTION
MODELING
42. finch.com @bjornespenes
PROGRESSIVE
ATTRIBUTION
MODELING
How you model your attribution
will have major impact on Quality
Score.
HIGHER
AD RANK
HIGHER
BID
HIGHER
POSITION
HIGHER
CTR
HIGHER
QUALITY
SCORE
HIGHER
CONVERSION
RATE
LOWER
CPC
HIGHER
MAX CPC
BID
MODIFIERS
PROGRESSIVE
ATTRIBUTION
MODELING
44. finch.com @bjornespenes
HOW ATTRIBUTION DRIVES THE VALUE OF A CLICK
Last click
Last ad
click
Cross
device
Last ad
click
Cross
device
Phone
calls
Off line
Last ad
click
Cross
device
Phone
calls
$1,000
$2,000
AttributedRevenues
$1.00
Max cost per click
based on 10% cost of
revenue target;
1% conversion rate
$2.00
$1.75
$1.55
$1.35
MaxCPC
Google
Analytics
Google AdWords
(all-conversions)
46. finch.com @bjornespenes
AD RANK
The concept to the Wheel of
Google Goodness uses every trick
in the book to drive Ad Rank
while staying inside your cost
constraints.
HIGHER
BID
HIGHER
POSITION
HIGHER
CTR
HIGHER
QUALITY
SCORE
HIGHER
CONVERSION
RATE
LOWER
CPC
HIGHER
MAX CPC
BID
MODIFIERS
PROGRESSIVE
ATTRIBUTION
MODELING
HIGHER
AD RANK
56. •Use pattern or multi-ad group testing for low volume ad groups
•Use A/B testing for your top ad groups
@bgTheory
Testing for Overall CPI/RPI Increases
AdAlysis
58. finch.com @bjornespenesfinch.com
Free “Roadmap to Growth” Analysis
● Tracking and attribution validation
● Market coverage (keyword coverage)
● Competitive gap analysis
● Account structure and bidding strategy
● Historic spend analysis with recommendations
● Growth roadmap
59. Reviewx What is Quality Score?
A great diagnostic tool for your AdWords account health. But not a good KPI.
Ad rank is: Max Bid, Quality Score, & Ad Extensions
Quality Score is made up of three factors: Expected CTR, Ad Relevance, Landing Pages.
● Expected CTR has a strong correlation between average CPCs and financial impact
● Ad Relevance has a partial correlation between its factors & CPCs
● Landing Pages have a weak correlation between their factors & CPCs
Why is Quality Score so important?
Quality Score influences everything Google and it will affect your budget.
AdWords is made of three factors: Quality Score, Ad Rank and CTR
Quality Score has a huge impact on Ad Rank (~40%)
How can you influence Quality Score?
Many ways but the key strategies that make the “Google Wheel of Goodness” go are:
● Exact match strategy
● Single keyword ad groups
● Building leverage behind each bid
● Attribution modeling as a strategy
How can you analyze and increase your Quality Score?
Understand your campaign organization and through ad testing.