20 Minute PPC Work Week

What have you done in the past 20 minutes? In that time, you could have significantly improved your paid search campaigns! Using our 20 Minute Work-Week model, you can make a substantial impact on your PPC performance for continued growth in exposure and clicks. With this small amount of weekly attention, you can see stronger results in your account! Register for our free webinar to learn: -A proven weekly workflow to follow for better results -Which tasks most impact your bottom line -Tools to use to assist in PPC management

Marketing

JOIN THE CONVERSATION ON TWITTER
#PPC20
@WordStream

MEET THE EXPERTS
Tim Warner, Director of Sales Sam Boyd, Director of International Sales

TODAY’S AGENDA
 Shocking yet common problems we see in PPC accounts
 6 steps to achieve success in Google AdWords
 How to improve your PPC performance in only 20-minutes each week
 Q&A: Send us your questions!

HOW MUCH TIME DO YOU SPEND ON PPC EACH WEEK?
a) I'm supposed to do work in my PPC account every week?
b) Less than 1 hour per week
c) 1-10 hours per week
d) 10-39 hours per week
e) 40+ hours per week – it’s my full time job!

WHAT’S YOUR BIGGEST TIME SUCK IN PPC MANAGEMENT?
a) PPC bid management
b) Reporting & analysis
c) Ad text authoring
d) Keyword research / negative keyword research
e) Landing page optimization

ADWORDS PERFORMANCE GRADER
 Baseline your AdWords performance
 Free, instant PPC audit in under a minute
 Grade your AdWords account performance
based on 10 key paid search metrics
 Compare how you’re doing against other
accounts of similar size (monthly spend)
www.wordstream.com/google-adwords

WE HAVE DEEP INDUSTRY INSIGHTS
50% of accounts
have not been
optimized in 30
days & 25% in the
last 3 months!
Low Quality
Scores wreak
havoc on
campaign
performance
1 in 4 accounts
have zero
negative
keywords
We’ve Graded Over $5.5 Billion in Ad Spend

THE HARSH REALITY
The average AdWords account for small and medium businesses is a train wreck

HOW ARE YOU APPROACHING PPC?
a) I work towards specific goals
b) I track results
c) I analyze my data
d) I focus on optimizing my campaigns
e) All of the above

6 STEPS YOU MUST TAKE TO ACHIEVE ADWORDS SUCCESS
SUCCESS
Strategy
Track
Results
Analyze
Data
Optimize
Data
Multiple
Channels
3rd Party
Tools

TRACK WHAT’S WORKING
50% of SMBs
aren’t tracking
conversions!
TRACK
RESULTS

BE RELEVANT
OPTIMIZE
DATA
ANALYZE
DATA
RELEVANCY
& QUALITY
SCORE
ADVERTISERS CUSTOMERS

QUALITY SCORE MEASURES RELEVANCY
OPTIMIZE
DATA
ANALYZE
DATA
65
BAD POOR GREAT!
21 3 4 7 8 9 10
Raise your Ad Rank
Higher Quality Scores:
Increase your Impressions
Lower your CPC

Billions of Searches
Everyday…
Up to 20% are Unique

HOW QUALITY SCORE IS CALCULATED
OPTIMIZE
DATA
ANALYZE
DATA
Quality Score
60% CTR
25% Ad text
relevancy
10% Landing
page quality
Increases your CTR
Improves Quality Score
Lowers your CPC
Relevant Ad text:
5% Other factors
(Adwords History,
LP Bounce rate)

QUALITY SCORE IMPACTS YOUR CPC
OPTIMIZE
DATA
ANALYZE
DATA
10
9
8
7
6
5
4
3
2
1
- Google Benchmark

How to Improve Your
PPC Performance In Only
20-Minutes Per Week

KNOW HOW YOU’RE PERFORMING 3RD PARTY
TOOL

FACEBOOK MADE EASY
MULTIPLE
CHANNELS
Drive relevant traffic
to your site through
Google AdWords
97% of traffic
doesn’t convert
initially!

SUMMARY
 Most AdWords accounts are a train wreck
 Review the 6 steps you need to take in order to be successful in PPC
 You must check on your account every week
 WordStream Advisor now fully supports Facebook advertising, meaning
you can manage your paid search (yes, Google & BING) and paid social
campaigns from a single, centralized dashboard.

SPECIAL OFFERS
a) Live demo of the WordStream Advisor to learn how to manage
your PPC in 20 minutes a week
b) 1-1 AdWords Assessment with AdWords Certified Consultant
c) I don’t need help with my PPC

THANK YOU
Tim Warner, Director of Sales
twarner@wordstream.com
Sam Boyd, Director of International Sales
sboyd@wordstream.com
Benchmark your AdWords account today!
www.wordstream.com/google-adwords

Google announced their latest round of AdWords products, features and research last month and we now know what, if any, impact they will have on you! Over the last few weeks we've gain new insight and have new learnings from this announcement backed by data. Join the webinar to learn: -How these changes will impact your account -What these changes really mean for you -The best way to take full advantage of the changes

11 Amazing Ways to Save in PPC

When it comes to budgeting, we all want to get our money's worth. And for PPC in particular, there are a ton of secrets and strategies to cut down costs and stretch your existing budget further. Join our live webinar to learn 11 brilliant money-saving tricks to eliminate wasted spend and increase ROI from paid search. You'll learn: -How to squeeze more from your existing PPC budget -Strategies to optimize bids, keywords, and landing page performance -How to identify and fix causes of wasted spend in your account

How Savvy PPC Advertisers Generate Phone Call Leads [Webinar]

FACT: You do not know where half of your paid search conversions are coming from. It’s true! 43% of all search conversions come from a phone call, not a click, an action which cannot be tracked through your search engine’s analytics! Thankfully phone calls make great leads – they are worth 3x more than clicks. But if you can’t track the origin of your calls, you will never know how to structure your campaigns to generate the most leads and conversions! Join call tracking and mobile optimization experts from Marchex and WordStream and learn how to: -Unlock the full value of PPC by tracking phone call leads and conversions -Attribute phone call conversions down to the exact keyword -Reduce the number of spam and accidental calls freeing up PPC budget -Edge out your competitors’ ads on mobile to boost your conversion rate For more information, visit www.wordstream.com

[Just In] Google Releases NEW Advertising Features

Google just released a number of brand new AdWords features much earlier than some anticipated. For advertisers, adopting these features as early as possible will give you a unique leg-up in the marketplace, allowing you to beat your competitors to the punch. Register now if you’re ready to master these updates and put them into action.You have two live sessions to choose from: July 28 or August 3, both at 1 PM ET. You'll learn: -How to take advantage of new Expanded Text Ads (ETAs) -ETA best practices, based on early-access feature data -How to use Google’s new device-agnostic bid adjustments -How to implement responsive display ads and price extensions

7 Deadly Sins in Your PPC Account & How to FIX Them

In this WordStream webinar, our PPC Evangelist, Erin Sagin, will reveal the sinful ways that you’re harming your PPC account. From greed to envy, you may be shocked to learn that your PPC strategy is far from angelic. You'll leave with tips to turn your account from sinful to superb. You'll learn: -Why a solid account structure is so vital and how to make over yours to improve results -How to develop a strategy to choose the right match types & negatives to get you the best performance possible -Tactics to allocate your budget and bids across your account for efficient, yet effective spending

NEW Google AdWords Features Released

Google just released a number of brand new AdWords features much earlier than some anticipated. For advertisers, adopting these features as early as possible will give you a unique leg-up in the marketplace, allowing you to beat your competitors to the punch. Register now if you’re ready to master these updates and put them into action. You'll learn: -How to take advantage of new Expanded Text Ads (ETAs) -ETA best practices, based on early-access feature data -How to use Google’s new device-agnostic bid adjustments -How to implement responsive display ads and price extensions

Business Bloopers: AdWords Edition

Don’t let your business become another blooper with money-wasting ads. A WordStream study found that a typical small business advertiser wastes 25% of total spend on average — missing out on tons of opportunities and sales. We’ve brought two of the most renowned paid search experts together to show you how to monitor and optimize your account to reach full potential in traffic and profits. Larry Kim of WordStream and David Szetela of Bruce Clay will present their favorite, most cringe-worthy AdWords bloopers, so you can avoid these mistakes and stop throwing away your budget. During this webinar, you'll learn how to avoid: -Mistakes with conversion tracking -Mishaps resulting from poor account structure -Display targeting blunders that reach the wrong audience

20-Minute PPC Work Week

Time is money - how much of both are you spending while managing PPC? WordStream has mastered a one-of-a-kind PPC management strategy that can optimize your paid search AND social campaigns for increased ROI in just 20 minutes each week! Tune in to hear our Google AdWords experts walk you through quick and easy steps you can start taking now to boost your profits across the board. Our free webinar will cover: - A proven weekly routine to help you achieve better PPC results - How much time you should be dedicating to each task - How our helpful tools can reduce the time you spend on account maintenance

Google just released a number of brand new AdWords features much earlier than some anticipated. For advertisers, adopting these features as early as possible will give you a unique leg-up in the marketplace, allowing you to beat your competitors to the punch. Register now if you’re ready to master these updates and put them into action. You'll learn: -How to take advantage of new Expanded Text Ads (ETAs) -ETA best practices, based on early-access feature data -How to use Google’s new device-agnostic bid adjustments -How to implement responsive display ads and price extensions

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20-Minute PPC Work Week

LIVE WEBINAR JUST IN: AdWords Changes Coming Soon EVERYTHING You Need to Know

Breaking news!! Google is announcing their latest round of AdWords products, features and research, and we want to help you understand what's coming. Our founder, Larry Kim, will attend the announcement in person and will break down everything you need to know in regards to these changes so that you are fully prepared for them. Join the webinar to learn: -How these changes will impact your account -What these changes really mean for you -The best way to take full advantage of the changes

Paid Search Has Changed: 3 Ways to Keep Up in 2017

Paid search advertising has entered a new era... are your ads keeping up? Or are outdated practices costing you valuable clicks? Join our expert, Mark Irvine as he covers everything you need to know to get ahead in 2017. You'll learn: - What language is... and isn't working in text ads - A simple way to increase your CTR by up to 60% - How to boost your business by making your ads mobile-friendly

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How to Use the New Google AdWords UI Like a Boss

Is your most clicked button these days the “Return to Old Interface” button in the new AdWords interface? Earlier this year, Google AdWords introduced a new UI that’s being met with both positive and negative reactions. While this uplift was long overdue, we know how hard it can be to adjust to such a big change. In this presentation, Hanapin expert, Kass Bots will walk you through how to use the new interface like a boss and pull the essentials you need. She’ll also talk through the bugs we are seeing on the Hanapin team and how to work with them.

Competitor Campaigns: Good Cop, Bad Cop (How to Win in AdWords)

The key to getting ahead in AdWords is knowing who your competition is, and how to win customers before they do. Our experts will cover everything you need to know to build a competitive campaign that will land you customers - every time. Our live webinar will cover: - How to identify your biggest competitors within any industry - What makes a competitive campaign differ from a branding campaign - The best way to use ad copy to gain the competitive advantage

The 20 Minute PPC Work Week for Advertisers

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The 15 Biggest PPC Mistakes and How To Avoid Them

Everyone makes mistakes. From seasoned pros to those just getting into pay per click advertising, no one can avoid the thralls of a mistake. And in a world like PPC where everything is a test and nothing is guaranteed, its easy to overlook some things. Some mistakes can be more costly than others and for some, you may not even know you were making them! In this presentation, experts from Wordstream and Hanapin Marketing walk through 15 of the most critical PPC mistakes and give you tips on how to avoid them. They will discuss mistakes in areas like quality score, text ads, remarketing, display advertising, and AdWords campaign settings. You’ll get expert level tips like: *Keeping your geographic targeting in line with your business model *Utilizing dayparting and ad scheduling *Managing successful text ads *Common mistakes in campaign settings

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5 Insights from Analyzing Half A Billion Dollars in Ad Spend

After analyzing the data from more than half a billion dollars of ad spend, I've uncovered some incredible trends in current online marketing that you NEED to be aware of if you want to be successful in paid search. Get the inside scoop on what you need to know to dominate your industry in this live webinar. You’ll learn why: Quality score is more important than ever Negative keywords are STILL a missed opportunity in optimization Average conversion rates are not what they used to be

BrightonSEO 2014

Verve Search

BrightonSEO is by far the biggest search marketing conference in the UK and its long awaited September 2014 edition did not disappoint. The Verve Search team attended and came away with some fantastic tips and tricks on Content Marketing, Analytics, Link Building and SEO! This is our slideshare deck which covers the main highlights and takeaways of the day. BrightonSEO September 2014: The Ultimate Write -Up: http://goo.gl/L08aEd BrightonSEO September 2014: Exclusive Video Footage: http://goo.gl/0exZ4B

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7 New Tricks to Getting More Clicks: The Secrets Behind Better PPC Ads

The Google SERP is always changing and is now more competitive than ever! As ad space becomes more difficult to secure on the new SERP, you’ll need a few new, proven tricks to outsmart your PPC competition. Luckily for you, our resident paid search data scientist is here to reveal the newest trends, tricks, and tactics to help your get more clicks and write better PPC ads. Our live webinar will cover: • The ins and outs of Google's newest UNANNOUNCED Ad Formats & Extensions • How to find which audience is most likely to convert, and target your ads directly to them • How to use the newest best practices for writing ad copy for mobile, voice search, and more!

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2017 is coming to a close and with that, it’s important to take a look back and see what happened in the digital commerce space. By looking at the trends & strategies that occurred this past year, you can leverage and identify opportunities for 2018. By not doing this, you risk starting 2018 behind. Don’t Miss Out—Join 3 ecommerce experts in our round-table round-up as they dive into the trends, strategies, and news that occurred in 2017 and how that looks to affect 2018.

The 20 Minute PPC Work Week

Time is money - how much of both are you wasting while managing your PPC account? WordStream has mastered a PPC management strategy that can optimize your paid search campaigns for increased ROI in just 20 minutes each week! Tune in to hear our Google AdWords experts explain how you can make a huge difference in a small amount of time. Join our free webinar to learn: - A proven weekly routine to help you achieve better PPC results - How much time you should be dedicating to each task - How our helpful tools can reduce the time you spend on account maintenance

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Google's at it once again, unleashing a slew of big changes to its advertising platform in recent months. This means you'll have some exiting new features to enhance your digital marketing strategy, but you’ve got some learnin’ to do! Don’t sweat it, we got your back. Check out these webinar slides to learn: • Big changes happening to Expanded Text Ads. • What’s the deal with Google’s new “monthly spend limit” • Insights into new ad policies, and much more!

The 5 Most Powerful Marketing Strategies to Improve Your Online Presence (Now!)

With consumers spending over 8 hours a day online, a strong online presence is crucial for any business that wants to survive today. But the definition of “strong” may not be what you think! In these webinar slides, we’ll unpack what a strong online presence really means and show you how to get there. You’ll walk away knowing how to: - Increase your visibility in search engines, directories, and social media sites. - Achieve a credible online appearance and reputation. - Build, engage, and convert your audience into happy customers.

Why (and How) to Combine SEO and PPC for Stronger Results

It’s no use trying to outrank big companies with massive budgets, right? WRONG! With the right SEO and PPC tactics, you absolutely can. But it’s not just a matter of choosing one or the other. To get more traffic to your site that you can convert into customers, you need both. Check out these webinar slides to learn: • Why you need to integrate your SEO and PPC strategies. • How to combine them to rank higher in search results. • How to allocate budget between SEO and paid media campaigns.

Accelerating Your Agency: How to Do More with Less and Scale at Speed

To scale and grow your digital marketing agency, you need to offer more to your clients. Easy right? Not so fast. Do you spend more money and time hiring and training staff to support new services, or do you risk quality of work by bringing in independent contractors? Check out these webinar slides to learn clever, time-saving ways to expand your agency offerings and increase profits. You’ll also learn how to: • Fill gaps that are hurting your revenue. • Gain and retain quality clients. • Use a secret swiss army knife of targeting tools not seen anywhere else.

The Ultimate Google Display Ads Workshop: How to Reach Millions at Minimal Cost

Google search ads allow you to reach people who are actively looking for your product or service. But what about all the people who aren’t searching? The best way to get in front of this audience at minimal cost is through the Google Display Network (GDN). Check out these webinar slides to learn: • A clear picture of Google Display ads and their benefits. • How to setup a Google Display campaign. • Ad types, image sizes, costs, and targeting parameters. • How to target even more audiences outside of the GDN.

5 Major Facebook Changes & What They Mean for Your Ad Account

With its level of sophistication and complexity, Facebook advertising is already overwhelming. Sprinkle in constant changes and policy updates, and how do you keep up? Over the past few months, there have been several major changes to the Facebook platform that you should know about. Check out these webinar slides to learn what these changes are and how to make sense of everything. You’ll learn: • The 5 major changes, including those related to the Apple iOS 14 update. • The effects these changes could be having (positive and negative) on your accounts. • How to adapt your marketing strategy to continue seeing success on Facebook.

3 Surprising Ways to Beat Facebook Ad Fatigue

Telling Unskippable Stories with YouTube Ads

Every day, people watch 5 BILLION videos on YouTube. With so much viewership, advertising on YouTube should be a no-brainer to reach new customers. But with the platform’s competitive landscape, how do you make your ads “unskippable”? Check out this webinar to learn the secrets for compelling video ads that will captivate and convert your audience. You’ll also learn: - How to build a strong affinity for your brand. - How to create content that spreads brand awareness. - How to generate more top-of-funnel leads.

21 genius facebook advertising tips to try in '21