What have you done in the past 20 minutes?
In that time, you could have significantly improved your paid search campaigns!
Using our 20-Minute Work Week model, you can make a substantial impact on your PPC performance for continued growth in ad exposure and clicks. With just a little attention each week, you will see stronger results in your account!
Review the slides to learn the following:
A proven weekly workflow to follow for better PPC results
Which tasks will have the biggest impact on your bottom line
How to use our tools to streamline your PPC management
4. MEET THE EXPERTS
Tim Warner, Director of Sales
o 9+ years of PPC experience
o Certified AdWords Professional
Sam Boyd, Director of International Sales
Certified AdWords Professional
4+ years search marketing experience
5. TODAY’S AGENDA
Shocking yet common problems we see in PPC accounts
6 steps to achieve success in Google AdWords
How to improve your PPC performance in only 20-minutes each week
Q&A: Send us your questions!
7. HOW MUCH TIME DO YOU SPEND ON PPC EACH WEEK?
a) I'm supposed to do work in my PPC account every week?
b) Less than 1 hour per week
c) 1-10 hours per week
d) 10-39 hours per week
e) 40+ hours per week – it’s my full time job!
8. WHAT’S YOUR BIGGEST TIME SUCK IN PPC MANAGEMENT?
a) PPC bid management
b) Reporting & analysis
c) Ad text authoring
d) Keyword research / negative keyword research
e) Landing page optimization
9. ADWORDS PERFORMANCE GRADER
Baseline your AdWords performance
Free, instant PPC audit in under a minute
Grade your AdWords account performance
based on 10 key paid search metrics
Compare how you’re doing against other
accounts of similar size (monthly spend)
www.wordstream.com/google-adwords
10. WE HAVE DEEP INDUSTRY INSIGHTS
50% of accounts
have not been
optimized in 30
days & 25% in the
last 3 months!
Low Quality
Scores wreak
havoc on
campaign
performance
1 in 4 accounts
have zero
negative
keywords
We’ve Graded $9 Billion in Ad Spend
11. THE HARSH REALITY
The average AdWords account for small and medium businesses is a train wreck
12. HOW ARE YOU APPROACHING PPC?
a) I work towards specific goals
b) I track results
c) I analyze my data
d) I focus on optimizing my campaigns
e) All of the above
13. 6 STEPS YOU MUST TAKE TO ACHIEVE ADWORDS SUCCESS
SUCCESS
Strategy
Track
Results
Analyze
Data
Optimize
Data
Multiple
Channels
3rd Party
Tools
17. QUALITY SCORE MEASURES RELEVANCY
OPTIMIZE
DATA
ANALYZE
DATA
65
BAD POOR GREAT!
21 3 4 7 8 9 10
Raise your Ad Rank
Higher Quality Scores:
Increase your Impressions
Lower your CPC
19. HOW QUALITY SCORE IS CALCULATED
OPTIMIZE
DATA
ANALYZE
DATA
Quality Score
60% CTR
25% Ad text
relevancy
10% Landing
page quality
Increases your CTR
Improves Quality Score
Lowers your CPC
Relevant Ad text:
5% Other factors
(Adwords History,
LP Bounce rate)
20. QUALITY SCORE IMPACTS YOUR CPC
OPTIMIZE
DATA
ANALYZE
DATA
10
9
8
7
6
5
4
3
2
1
- Google Benchmark
21. 6 STEPS YOU MUST TAKE TO ACHIEVE ADWORDS SUCCESS
SUCCESS
Strategy
Track
Results
Analyze
Data
Optimize
Data
Multiple
Channels
3rd Party
Tools
22. How to Improve Your
PPC Performance In Only
20-Minutes Per Week
27. SUMMARY
Most AdWords accounts are a train wreck
Review the 6 steps you need to take in order to be successful in PPC
You must check on your account every week
WordStream Advisor now fully supports Facebook advertising, meaning
you can manage your paid search (yes, Google & BING) and paid social
campaigns from a single, centralized dashboard.
28. SPECIAL OFFERS
a) Live demo of the WordStream Advisor to learn how to manage
your PPC in 20 minutes a week
b) 1-1 AdWords Assessment with AdWords Certified Consultant
c) I don’t need help with my PPC
29. THANK YOU
Tim Warner, Director of Sales
twarner@wordstream.com
Sam Boyd, Director of International Sales
sboyd@wordstream.com
Benchmark your AdWords account today!
www.wordstream.com/google-adwords