Lead Generation 2.0 - Presentation by Dr. Sebastian Schilling, Head of M&A of Covus at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.

1. Lead-Generation 2.0
by
… NEXT GENERATION Digital Media.

2. WHAT WE DO
IS DIGITAL
2

3. WE DON‘T PACK OR
SEND BOXES.
THAT‘S OFFLINE WORK.
It‘s dirty!

4. …WE DON‘T
BURN MONEY.
We make it!

5. How?

6. THE COVUS HISTORY:
2012 Gaming ad-tech
network Crobo is
launched
2013 RTB-Platform
The Ad-Exchange is
launched
2013 more than
100 employees
2008 Software downloading
portal pro.de is launched
2013 Insurance-lead-generator
OnlineVersicherung.de is
launched
2004 portfolio of over
15.000 domains
2013 Software-downloadmonetizer Freemium is
launched
2010 Browsergames portal
browsergames.de is launched
2003
joins
the
Covus Group
founded

7. WE GENERATE
Leads
2.0-style.

8. Lead-Gen 1.0
Ad-based
ARBITRAGE
ENVIRONMENT
RETARGETING
BOUNCE RATES
RTB
LANDINGPAGES
BANNERS
STATIC
CONTENT
Lead-Gen 2.0
Content-based
LENGTH-OFSTAY
CONTENT BASED ON
KPIs
USER-SPECIFIC
DESIGN
CONTENTOBJECTS
DYNAMIC
CONTENT

9. THIS IS HOW IT ALL STARTED:

10. AND THIS IS
how it works.
DYNAMIC CONTENT
for each user
RECOMMEN DATION
SERVICE
BIG DATA

11. WE RUN
5
VERTICALS…
INSURANC SOFTWAR
VOUCHER
GAMES
HEALTH
E
E
S

12. …AND WE‘RE RAISING!
€1m
• NEW LEAD-GENERATION
CONCEPT FOR
INSURANCES
€7m
• COMPREHENSIVE BI- AND
PERFORMANCE SOLUTION
FOR GAMES PUBLISHERS
AND TRAFFIC-SOURCES
• 5-FOLD USERMONETIZATION
• PROFITABLE
• 90%+ GROSS MARGIN
• 900% YoY GROWTH

13. Contact us
Dr. Sebastian Schilling
Tel.: +49 (0) 174 176 75 38
Email: sebastian.schilling@covus.de
Covus Holding GmbH
Schwedter Str. 263
10119 Berlin
www.covus.de