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o futuro do software cin/ufpe, c.e.s.a.r [email_address] silviomeira.blog.terra.com.br silvio lemos meira
http://www.informationweek.com/1017/
In the next few years, software, the way it's developed and supported, and the vendors that deliver it are in for more changes, driven by emerging business needs, new customer demands, and market forces. "There's an argument that almost every company is in the software business in one way or another,“ says Charles Fitzgerald, Microsoft's platform strategy general manager. People may not think of eBay or American Express as being in the software business, he says, but they are.  "If you participate in the information economy, you will be a software company. If you're in a customer-facing business, software is  the way you're going to differentiate yourself."
The issue of software quality might  begin to hit software vendors where it hurts   --on the financial bottom line. In the future, vendors who are used to getting paid for their products up front, even if the software is buggy,  may find payments from customers tied to how well their products perform. Tony Scott, a chief technology officer at General Motors Corp.
In a 2002 survey of 600 companies that had purchased CRM software, Gartner found that on average  42 percent of the licensed software was sitting on the shelf unused , accruing additional license fees in support and maintenance charges. http://www.cio.com/article/32031/_The_Future_of_Software_/2
Despite such waste, customers of enterprise software are locked in to their vendors with a padlock rusted shut by years of neglect. Moving from one vendor to another is so costly as to be prohibitive?  Just 1 to 2 percent make the move  willingly , according to Meta Group… http://www.cio.com/article/32031/_The_Future_of_Software_/2
With software as services , software vendors are being drawn more intimately into the day-to-day operations of their customers. Increasingly, the software vendor's fortunes are being tied more closely to the customer's.  Madhavan Rangaswami, co-founder of Sand Hill Group, a Silicon Valley venture-capital firm specializing in enterprise software
open vs. closed = no
Software as a service is an appropriate name.  Service should be in bold block letters ,  because it's the service over time that will change. Software will become more of a commodity.   Bud Mathasiel, CIO of Solectron Corp.
Software as a commodity:   poucos  vendedores das MESMAS coisas? muitos  vendedores de POUCAS coisas? poucos fornecedores de  PLATAFORMAS  & muitos provedores de SOLUÇÕES? ou...
qual é o cenário mais GERAL?...
informaticidade
que história de informaticidade é essa?...
http://mobhappy.com/blog1/2007/05/14/mobile-web-is-19-of-pc-web/
http://mobhappy.com/blog1/2007/05/08/emerging-markets-call-for-novel-thinking-not-just-basic-products/
 
 
 
 
 
o mundo  [a internet] ainda está em modo BETA
se não estivesse... empresas de TELECOM não teriam SDKs
na web!...
 
People  – not boxes –  make things work.  We’re trying to  drive what we call Web 21C , ...we launched a set of SDKs and... developers register to write to that set of capabilities.  So we’re  developing abilities for BT to mash up with services and applications that exist in the Web , and that turns this whole thing into a  global innovation platform  instead of just a global NGN. http://www.telecommagazine.com/newsglobe/article.asp?HH_ID=AR_3029 [BT  Group Chief Technology Officer Matthew  Bross ]
...a próxima plataforma de programação
é
A
internet
 
 
 
[mary meeker, morgan stanley, dec 2006]
I am optimistic about the future of software, because more and more people are coming out of the closet every month admitting in public that  they hate their computers . http://www.edge.org/q2007/q07_index.html what are you optimistic about [david gelernter]?
The file systems and desktop and spreadsheets, the word processors and mailers and database programs we rely on are vintage 1984 or older.  They're as obsolete as a 1984 PC.   http://www.edge.org/q2007/q07_index.html
Technologists who blandly assume that hardware will (somehow) keep getting better while software stays frozen in time are looking wronger every month. http://www.edge.org/q2007/q07_index.html
In the empty-computer world of the near future , your information assets have all been bundled-up, encrypted and launched into geosynchronous orbit in the Cybersphere;  computers are interchangeable devices for tuning in information. http://www.edge.org/q2007/q07_index.html
communications applications services infrastructure
communications applications services infrastructure software applications middleware hardware + op sys [zysman stack]
communications applications services infrastructure applications software computing + communications BUSINESS PROCESSES
mundo virando serviço...
seu negócio é uma comunidade
http://headrush.typepad.com/creating_passionate_users/2007/03/user_community_.html
comunidade desenvolve [novos] produtos e serviços
 
pra que isso?...
SaaS S oftware  a s  a   S ervice
Marc Benioff, CEO, Salesforce.com
empresa como SERVIÇO
a serviço  de sua comunidade
comunidade que INOVA
computer=commodity

SOFTWARE=commodity ?
from commodity... to experience
Services  are activities or events that form a  product  through an  interaction  between the  customer , any  mediating technology , and  representatives  of the service  organization .
Services  are also  performances — choreographed  interactions manufactured at  the point of delivery — the visible front-end of a  process that co-produces  value ,  utility , satisfaction , and  delight . Christopher Alexander, The Nature of Order
 
 
informaticidade
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
o  futuro   do software é a  informaticidade
o futuro do software cin/ufpe, c.e.s.a.r [email_address] silviomeira.blog.terra.com.br silvio lemos meira

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2007 06 Xx Futuro Do Software Sbqs

  • 1.  
  • 2. o futuro do software cin/ufpe, c.e.s.a.r [email_address] silviomeira.blog.terra.com.br silvio lemos meira
  • 4. In the next few years, software, the way it's developed and supported, and the vendors that deliver it are in for more changes, driven by emerging business needs, new customer demands, and market forces. "There's an argument that almost every company is in the software business in one way or another,“ says Charles Fitzgerald, Microsoft's platform strategy general manager. People may not think of eBay or American Express as being in the software business, he says, but they are. "If you participate in the information economy, you will be a software company. If you're in a customer-facing business, software is the way you're going to differentiate yourself."
  • 5. The issue of software quality might begin to hit software vendors where it hurts --on the financial bottom line. In the future, vendors who are used to getting paid for their products up front, even if the software is buggy, may find payments from customers tied to how well their products perform. Tony Scott, a chief technology officer at General Motors Corp.
  • 6. In a 2002 survey of 600 companies that had purchased CRM software, Gartner found that on average 42 percent of the licensed software was sitting on the shelf unused , accruing additional license fees in support and maintenance charges. http://www.cio.com/article/32031/_The_Future_of_Software_/2
  • 7. Despite such waste, customers of enterprise software are locked in to their vendors with a padlock rusted shut by years of neglect. Moving from one vendor to another is so costly as to be prohibitive? Just 1 to 2 percent make the move willingly , according to Meta Group… http://www.cio.com/article/32031/_The_Future_of_Software_/2
  • 8. With software as services , software vendors are being drawn more intimately into the day-to-day operations of their customers. Increasingly, the software vendor's fortunes are being tied more closely to the customer's. Madhavan Rangaswami, co-founder of Sand Hill Group, a Silicon Valley venture-capital firm specializing in enterprise software
  • 10. Software as a service is an appropriate name. Service should be in bold block letters , because it's the service over time that will change. Software will become more of a commodity. Bud Mathasiel, CIO of Solectron Corp.
  • 11. Software as a commodity: poucos vendedores das MESMAS coisas? muitos vendedores de POUCAS coisas? poucos fornecedores de PLATAFORMAS & muitos provedores de SOLUÇÕES? ou...
  • 12. qual é o cenário mais GERAL?...
  • 14. que história de informaticidade é essa?...
  • 17.  
  • 18.  
  • 19.  
  • 20.  
  • 21.  
  • 22. o mundo [a internet] ainda está em modo BETA
  • 23. se não estivesse... empresas de TELECOM não teriam SDKs
  • 25.  
  • 26. People – not boxes – make things work. We’re trying to drive what we call Web 21C , ...we launched a set of SDKs and... developers register to write to that set of capabilities. So we’re developing abilities for BT to mash up with services and applications that exist in the Web , and that turns this whole thing into a global innovation platform instead of just a global NGN. http://www.telecommagazine.com/newsglobe/article.asp?HH_ID=AR_3029 [BT Group Chief Technology Officer Matthew Bross ]
  • 27. ...a próxima plataforma de programação
  • 28. é
  • 29. A
  • 31.  
  • 32.  
  • 33.  
  • 34. [mary meeker, morgan stanley, dec 2006]
  • 35. I am optimistic about the future of software, because more and more people are coming out of the closet every month admitting in public that they hate their computers . http://www.edge.org/q2007/q07_index.html what are you optimistic about [david gelernter]?
  • 36. The file systems and desktop and spreadsheets, the word processors and mailers and database programs we rely on are vintage 1984 or older. They're as obsolete as a 1984 PC. http://www.edge.org/q2007/q07_index.html
  • 37. Technologists who blandly assume that hardware will (somehow) keep getting better while software stays frozen in time are looking wronger every month. http://www.edge.org/q2007/q07_index.html
  • 38. In the empty-computer world of the near future , your information assets have all been bundled-up, encrypted and launched into geosynchronous orbit in the Cybersphere; computers are interchangeable devices for tuning in information. http://www.edge.org/q2007/q07_index.html
  • 40. communications applications services infrastructure software applications middleware hardware + op sys [zysman stack]
  • 41. communications applications services infrastructure applications software computing + communications BUSINESS PROCESSES
  • 43. seu negócio é uma comunidade
  • 45. comunidade desenvolve [novos] produtos e serviços
  • 46.  
  • 48. SaaS S oftware a s a S ervice
  • 49. Marc Benioff, CEO, Salesforce.com
  • 51. a serviço de sua comunidade
  • 54.
  • 56. from commodity... to experience
  • 57. Services are activities or events that form a product through an interaction between the customer , any mediating technology , and representatives of the service organization .
  • 58. Services are also performances — choreographed interactions manufactured at the point of delivery — the visible front-end of a process that co-produces value , utility , satisfaction , and delight . Christopher Alexander, The Nature of Order
  • 59.  
  • 60.  
  • 62.
  • 63. o futuro do software é a informaticidade
  • 64. o futuro do software cin/ufpe, c.e.s.a.r [email_address] silviomeira.blog.terra.com.br silvio lemos meira

Editor's Notes

  1. New Report Into Global Telecoms Development Although there has been global progress in improving access to Information and Communication Technologies (ICT), poor countries still lag behind in making ICT applications commonplace in governments, schools and business, says the World Bank in a new report that urges developing country governments to work across ministries and in partnership with the private sector to extend the reach and use of ICT. "The report shows that private sector competition remains the driving force in extending telecommunications access to billions of people around the World," says World Bank's Vice President of Infrastructure Kathy Sierra. "But cooperation is also key to ensuring further progress - cooperation between government and private sector to connect the next billions, within governments to extend e-services to citizens, and across countries to ensure regional access and connectivity." Over the past 25 years, developing countries have considerably increased ICT access, especially for telephone services. Between 1980 and 2005, the number of telephone subscribers in developing countries rose by over 30 times. In 1980, developing countries accounted for only 20% of the world's telephone lines. In 2005, 60% of the world's phones were in developing countries. According to the report, such expansion has been driven by the technological revolution of mobile telephony as well as private competition. By 2003, 130 countries had at least three competing providers of mobile services. Opening up to private competition has also led to huge inflows of investment from overseas. Between 1990 and 2003, for example, 122 of 154 developing countries received foreign investment in telecommunications, and annual FDI in telecommunications in developing countries have increased from US$2 billion in 1990 to a high of approximately US$35 billion. In coming years, the level of annual investment going into the ICT sector in emerging market could reach US$100 billion. "This report shows that completing the transition to well-regulated and competitive service provision remains the foundation of exploiting ICT for development. But there is still some way to go considering, for example, that nearly half of the World's countries retain monopolies on fixed local and international service provision, making the costs of Internet connectivity exceedingly high and unaffordable" says Mohsen Khalil, Director of the World Bank Group's Global ICT Department. "If ICT is to fulfill its potential as a significant catalyst of income growth and progress towards the Millennium Development Goals, there is much more to do." There is, for example, a continued need for government support to "access" initiatives, Khalil explains. Going beyond fair and effective private sector competition, the report also outlines innovative public-private partnerships to extend access to rural and remote areas. Among developing regions, the telephone access rate was highest in Eastern Europe and Central Asia, where between 2000 and 2004 it more than doubled to 730 per 1,000 people. But growth was highest in Sub-Saharan Africa, with the rate tripling, albeit to a still-low 103 subscribers per 1,000 people. During the same period, the fastest growth of Internet users, 370 percent, occurred in the Middle East and North Africa. The report can be pre-ordered from the World Bank - for just US$40 Posted to the site on 13-03-2006       ------------------------------------ Paulo Henrique de Noronha (PH) Comunicação Corporativa Telecom Italia América Latina Tel. (+55 21) 3231-0647 TIM GSM (+55 21) 8187-5931 ------------------------------------ P Antes de imprimir, pense no Meio Ambiente e nos Custos .