Ebuzzing - NOAH13 London
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The Online Video Advertising Revolution - Presentation by Pierre Chappaz, Co-Founder & CEO of Ebuzzing at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.
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Ebuzzing - NOAH13 London
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- 5. ONLINE VIDEO GIVES BRANDS THE OPPORTUNITY TO ENGAGE AUDIENCES
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- 9. VIDEO AD SPEND IS GROWING FAST – WE ARE GROWING FASTER USAND WESTERN EUROPEANONLINEVIDEOAD SPEND (1) EUR: USD – 1:1.3009 Source: Forrester (Oct-12) EBUZZING HISTORICAL PROFORMA FINANCIAL EVOLUTION (1) (2) EUR: USD – 1:1.3009 Proforma
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- 12. ENGAGING ACROSS ALL SCREENS
- 13. MEASURING ENGAGEMENT COMPETITIVE POSITIONING ENGAGEMENT ANALYSIS EARNED MEDIA TONALITY ANALYSIS
- 14. A NEW ADVERTISING EXPERIENCE The Power of TV with the Engagement of the Internet
Editor's Notes
- TV has been the dominant player since the 1960’s but we are now witnessing a historic move with TV budgets migrating to online
- But online video hasn’t been around as long at TV so many people attempt to imitate the TV model online
- We are fundamentally trying to create ads that people enjoy and want to share and one of the ways we are doing this is by integrating emotional sensing technology into our players to understand what emotions trigger people to share video content.