Facebook - NOAH13 London

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Facebook Keynote - Presentation by Martin Ott, MD Northern Europe at Facebook at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.

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Facebook - NOAH13 London

  1. 1. Facebook @ Noah 2013
  2. 2. Media crossover in terms of time spent 5h 13m
  3. 3. Media crossover in terms of time spent Television Radio
  4. 4. One out of every four minutes on mobile is spend with Facebook and Instagram 1 4 minutes Source: Comscore March 2012 out of every 14 x a day is the average number of times a user checks Facebook on their mobile
  5. 5. All of the people who matter to you
  6. 6. Where they discover what matters to them
  7. 7. From search to discovery…competing with my best friend
  8. 8. STICK A CAT ON IT
  9. 9. Marke X Don’t beg for likes! -
  10. 10. Create authentic, engaging content to drive awareness Carlton Draught Spending too much time with the wife?
  11. 11. You are here
  12. 12. Acquisition and retention Will use Travelzoo ad (approved) Domain ad Photo Page Post ad Link Page Post ad Mobile App Install ad
  13. 13. Targeting the people who matter to you Prospecting Remarketing Demographic Custom Audiences Vertical audiences Lookalike audiences Interest targeting Facebook Exchange
  14. 14. Custom audiences Find your customers on Facebook
  15. 15. Custom Audiences Reach your customers and prospects on Facebook using their email, phone , or user IDs to create unique targeting groups
  16. 16. Lookalike Audiences Generate a targeting group of people with the same characteristics as those in your Custom Audience across 100s of parameters
  17. 17. Bidding and continuous creative optimization CPA Starting CPA Target CPA Scale to an “Always on” strategy 6 weeks Bidding and content opimization Continuous Creative Optimisation to scale CPC, CPM, oCPM Time *Does not represent actual results

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