This document outlines the course details for Strategic Management at American International University-Bangladesh. It is a 3-credit, capstone course for graduating business administration students. The course focuses on how firms formulate, implement, and evaluate strategies using concepts from prior business courses. It is taught over a semester, with the first half covering strategic analysis techniques and the external/internal environment. The second half focuses on strategic choice, implementation, and evaluation. Student performance is evaluated through attendance, quizzes, assignments, and exams. The required textbook is Strategic Management by Fred R. David.

1. AMERICAN INTERNATIONAL UNIVERSITY-BANGLADESH
Faculty of Business Administration
Department of Management
BBA Program
Summer 2014-15
Course Instructor: A.K. Nazmul
E-mail: aknazmul@aiub.edu
COURSE OUTLINE
I - Course Title: STRATEGIC MANAGEMENT (Section F)
II - Credit: 3
III - Course Description: Strategic Management is the capstone, integrative
course for graduating business administration students. This is an exciting,
challenging course that focuses on how firms formulate, implement, and evaluate
strategies. Strategic-management concepts and techniques are studied. Students use
all the knowledge acquired from prior business courses, coupled with new strategic-
management techniques learned, to chart the future direction of different organizations.
The major responsibility of students in this course is to make objective strategic
decisions and to justify them through oral and written communication.
The first part of this course consists of interactive lectures on strategic-management
techniques and a review of general management, marketing, and finance/accounting
tools. Special attention is given to the integration of business concepts. Two exams
will be given.
Textbook: Strategic Management, 12th
edition by Fred R. David
IV- Course Content:
Before Mid Term
Chapter 1: The nature of Strategic Management
Chapter 2: The Business Vision & Mission
Chapter 3: The External Assessment
Chapter 4: The Internal Assessment
Chapter 5: Strategies in Action

2. Mid Term Exams Evaluation
1. Attendance & Class participation 10
2. Quiz 20
3. Assignment 20
4. Exam 50
TOTAL 100
• 40% will be converted into for contribution to Final grade.
After Mid Term
Chapter 6: Strategy Analysis & Choice
Chapter 7: Implementing Strategies: Management & Operational Issues
Chapter 8: Implementing Strategies: Marketing, Finance / Accounting, R&D and
MIS Issues
Chapter 9: Strategy Review, Evaluation & Control
Semester Final Exams
1. Attendance & Class participation 10
2. Quiz 20
3. Assignment 20
4. Exam 50
TOTAL 100
• 60% will be converted into for contribution to Final grade.
Note: -
• All of the above criteria are subject to change depending on the class progress. However consistency and
regular study can safeguard against any uncertainty.
• Schedule is approximate and may vary as circumstances dictate.

3. Good Luck!