This document outlines the course details for an MBA-level Strategic Marketing course offered at Bahria University in Islamabad, Pakistan. The course is a 3-credit, graduate-level course that meets for 48 contact hours over one semester. Topics covered include strategic marketing imperatives, corporate and business strategy, market targeting, customer relationship management, innovation, branding, and implementation. Assessment includes quizzes, assignments, a group project, a midterm exam, and a final exam. The instructor provides an introduction and welcome, and outlines objectives, outcomes, teaching methods, assessments, responsibilities, and a weekly schedule of topics.