The document provides guidance on generating new startup ideas. It discusses that coming up with ideas is difficult but that the best way is to generate a lot of ideas. It then covers various idea generation techniques like brainstorming, looking for problems to solve, observing what exists that could be improved, and leveraging new technologies. The document emphasizes starting with a problem rather than randomness and finding problems people feel strongly need a solution. It also notes that some of the most successful startups began accidentally by solving unrelated problems.

1. Class
3
Antofagasta,
Chile,
June
2011
www.de-­‐pe.com
@depeteam
With
the
Support
of:
1

3. • Coming
up
with
a
new
idea
is
hard
• Napkin
Entrepreneurs
• The
IDEA
GeneraHon
Process
– Brainstorming
– Traps
– IDEO
Method
– Start
Asking
QuesHons
– StarHng
Points
– Idea
vs.
Opportunity
• Teams
– Successful
startup?

5. People
believe
that
coming
up
with
ideas
for
startups
is
very
hard.

6. Overvalue
ideas
Most
startups
end
up
nothing
like
the
ini>al
idea.

7. It’s
not
a
blueprint
It’s
a
ques>on.

8. Paul
Graham,
Founder
of
YCombinator

9. New
technologies
The
Right
Friends
New Startup Idea

11. Napkin
Projects

13. "The
best
way
to
get
a
good
idea
is
to
get
a
lot
of
ideas."
-­‐
Linus
Pauling

14. • Brainstorming
(Business
Idea)
– Start
with
a
topic
– Ideas
are
cheap
and
dont
get
to
hung
over
by
them
– Time
limit
(discipline)
– Generate
as
many
ideas
as
possible,
forget
about
constraints
– Select
the
best
3
ideas
from
the
list,
and
select
the
best
based
on
debate
and
discussion.
– Impose
constraints
on
the
best
idea
– Ask
the
group
about
the
Business
Model
Modules
(point
8)
– Prototype
(first
MVP)

16. Having
an
Idea
&
Surviving
the
Plateau

19. People
Centered
Design

26. 1. Wherever
my
entrepreneurial
passions
lead
me
2. Any
trade
show
in
an
aXracHve,
recession-­‐resistant
industry
(food,
energy,
water
purificaHon
technology,
health,
computer
services,
Internet,
or
digital,
wireless,
mobile,
and
personal
devices—use
your
imaginaHon)!
3. Real
estate
and
business
opportuniHes
in
Investor’s
Business
Daily,
Banker
and
Tradesman,
and
the
Wall
Street
Journal
4. Franchising
trade
shows
5. Recognizing
and
borrowing
other
companies’
best
pracHces
6. Magazines
and
catalogs
such
as
Inc.,
Entrepreneur,
MIT
Technology
Review,
Popular
Electronics,
the
Edmund
ScienHfic
catalog,
and
the
like
7. Unstoppable
world
trends,
for
example,
energy
shortages,
the
commercializing
of
Asia,
populaHon
and
demographics,
the
increasing
U.S.
naHonal
debt,
global
warming,
and
the
lieoff
of
digital,
wireless,
mobile,
and
personal
devices
8. AcquisiHon
of
a
sustainable
business
at
a
distressed
price
9. AcquisiHon
of
mulHfamily
real
estate
at
a
distressed
price.
10. Traveling
the
world
and
just
observing
with
my
value-­‐adding,
innovaHve
mindset

28. You
can't
start
with
randomness.
You
have
to
start
with
a
problem
Finding
a
problem
intolerable
and
feeling
it
must
be
possible
to
solve
=>
recipe
for
a
lot
of
startup
ideas.

29. Look
at
stuff
people
use
Henry
Ford's
plan
now
that's
broken.
Da>ng
sites
Take
a
luxury
and
make
it
into
a
commodity

30. Problem:
Things
are
too
expensive
Redefini>on:
Make
things
cheaper
-­‐
>
make
things
easier
-­‐>
make
things
easier
to
use.
Simplicity
takes
effort-­‐-­‐
genius,
even.

31. The
most
producHve
way
to
generate
startup
ideas
is
also
the
most
unlikely-­‐sounding:
by
accident.
Steve
Wozniak
wanted
to
build
microcomputers
Personal
collec>on
of
links

33. Pain>ng
Coding

34. Absorb
&
Apply
Andy
Wilson,
Boston
Duck
Tours
Keep
it
legal!
And
remember
it
is
a
two-­‐way
street!

36. fi
-­‐
Donald
Trump

37. How
can
you
know
in
advance
whether
your
idea
is
just
another
rough
thought
or
truly
presents
an
opportunity
to
build
a
successful
business?

39.
Look
at
each
idea
and
ask:
1. Is
this
a
good
business
from
the
perspecHves
of
revenue
growth
and
posiHve
cash
flow?
2. Is
this
a
business
that
will
capture
my
passions?
3. Can
I
add
unique
customer
value
to
the
business?
4. Will
this
business
survive
and
thrive
in
difficult
economic
Hmes?

41. • What
is
the
market?
• Who
is
the
customer?
• What
is
the
problem?
• What
are
the
current
soluHons?
The
opportunity

42. • Select
one
and
only
one
opportunity
• Don't
try
to
boil
the
ocean.
Only
do
one,
narrow
thing
and
do
it
well.

43. -­‐
Donald
Trump

44. 1. Start
with
good
people,
2. Make
something
customers
actually
want,
3. Spend
as
liXle
money
as
possible.

45. Class
3
45

46. 1. Equipo
1
1. Equipo
3
– Fabiola
Flores
– Jaime
Michea
– Paulina
Silva
– Mauricio
Basaure
– David
Salas
– Andrea
Carvajal
– Ronald
Yañez
– Rodrigo
Baeza
2. Equipo
4
– Gilberto
Alvarez
– FoHs
Layera
– Ljubica
Sukno
2. Equipo
2
– Javier
Cruz
– Nelson
Herrera
– Angelina
Figueroa
• Equipo
5
– Chester
Peña
– Eduardo
Pizarro
– Guido
Mena
– Ivan
García
– Humberto
Gonzalez
– Miguel
Jimenez
– Evelyn
Contreras
– Merylen
Córdova
– Renato
Cortés

47. • Brainstorming
(Business
Idea)
– Start
with
a
topic
– Ideas
are
cheap
and
dont
get
to
hung
over
by
them
– Time
limit
(discipline)
– Generate
as
many
ideas
as
possible,
forget
about
constraints
– Select
the
best
3
ideas
from
the
list,
and
select
the
best
based
on
debate
and
discussion.
– Impose
constraints
on
the
best
idea
– Ask
the
group
about
the
Business
Model
Modules
(point
8)
– Prototype
(first
MVP)

48. • ObjeHvo:
Brainstorm
el
nombre
de
cada
equipo
• Comiencen
el
tema
claro
• EsHren
los
músculos
de
su
mente
• Enumeren
y
escriban
sus
ideas
• Dejen
claras
las
reglas
(usen
herramientas)
• Enfóquense
en
el
tema
• Mantengan
el
momentum!
• Todos
parHcipan
• Elijan
al
presentador
del
Brainstorm
• Tienen
15
mins
para
terminar
• Luego
2
mins
para
presentar
el
nombre
del
equipo!!

49. • Idea
GeneraHon
–
use
to
consult
for
random
associaHons.
This
is
great
because
it
gives
you
combinaHons
of
terms
that
are
usually
unrelated
– hXp://www.tdbspecialprojects.com/
• e.g.
spasmodic
mercenary
sportswear

50. • #1-­‐
ECO-­‐DRIVERS
• #2-­‐
ALADINO
• #5-­‐
R.I.
ENTERTAINMENT
• #3-­‐
DREAMS
WITHOUT
LIMITS