Cotton is one of the most important cash crops for India. It is the second largest producer and consumer of cotton globally after China. India accounts for 26% of the world's cotton area and 36% of production. The cotton industry is a major contributor to the Indian economy, providing livelihoods for millions of farmers and others. However, Indian cotton yields remain lower than other major producers like the US. Various government initiatives aim to improve cotton productivity, quality and farmer incomes through contract farming, demonstrations of best practices, and the Technology Mission on Cotton. While organic cotton production remains low in India, there is scope for growth in this sector to meet increasing demand from international retailers.