What Fraternity communicators must do to boost their influence on social media in 2015
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This document outlines a strategy for fraternity communicators to boost their influence on social media in 2015. It recommends understanding the millennial target audience, who spend significant time on platforms like Facebook, Instagram, Snapchat and Twitter. Content that works includes sharing inspiring stories and photos that create an emotional connection, while content to avoid includes overt sales pitches. The document suggests identifying influencers within the target audience and creating an action plan focused on a strategic, audience-centric social media approach.
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What Fraternity communicators must do to boost their influence on social media in 2015
- 1. What Fraternity communicators must do to boost their influence on social media in 2015
- 2. A little about me Objective & Audience Platforms Which content works? Influencers Strategy 01 02 03 04 05 06 AGENDA 1
- 3. A LITTLE ABOUT ME 01
- 4. @HaileyHeishman Social Media Strategist at LEAP 3 Brands I’ve worked on Let’s connect
- 7. Grow What must be true? 6
- 8. Growth: comes from target audience ~ millenials 7
- 9. Must understand your audience if you hope to connect with them, persuade them. 8
- 10. 9 Getting to know the audience Basics Born 1981 – 1997 ~77 MILLION millennials Most influential generation Most racially diverse Largely optimistic Less religious; progressive values Communications Tech savvy & always connected ~4hrs/day TV ~3.5hrs/day digital 14.5 hrs/wk on mobile and social Touch their smartphone ~45 times/day Friends = most credible source of information
- 11. PLATFORMS 03 10
- 12. How much time do they spend on social media? 11 Average minutes spent on platform per day Facebook Instagram Pinterest Twitter Snapchat LinkedIn 51 *emarketer nov 2014 2925 23 20 9
- 15. Content – what doesn’t work 14
- 16. Content – what works 15
- 17. Content – what doesn’t work 16
- 18. Content – what works 17
- 19. Content – what doesn’t work 18
- 20. Content – what works 19
- 22. What is an influencer? 21
- 23. NOW WHAT? 06 22
- 24. Action Plan 23
- 25. Action Plan - Strategy 24
Editor's Notes
- Our Vision