1. ROUPEN KARAGEUZIAN
STRATEGY& (FORMERLY BOOZ & CO.)
EXECUTIVE SUMMARY
Over 7 years of strategy and commercial
management experience in the consumer and
retail industry
RELEVANT EXPERTISE
Consumer and Retail
Sourcing, Production & Private Label
Market Entry Strategy
Route-to-Market
Store operations, and SCM
Pricing and promotion strategies
Operating Model/Governance
PRIOR EXPERIENCE
Retail, Distribution & Production
Managing multi-brand portfolio
Marketing, VM, Sales & CRM
EDUCATION
MS | STRATEGIC DESIGN MANAGEMENT
PARSONS THE NEW SCHOOL NY, USA
President’s Scholarship
BA | BUSINESS ADMINISTRATION
AMERICAN UNIVERSITY OF BEIRUT, LEBANON
Honors List, Graduated with Distinction
Outstanding Achievement Award – Top 5%
 Worked on developing a commercial strategy
for a leading jewelry retailer/wholesaler in the
UAE; identifying growth initiatives and upside
potential, and laying out a UAE growth
roadmap
 Participated in the development of the route- to-
market of a global top-tier beverage
manufacturer in North Africa: work included a
market assessment, identification of
opportunities and development of an optimal
RTM model
 Worked on developing a supply chain strategy
for a retailer. The objective was to improve back
office efficiency which led to enhanced product
availability and faster lead times
 Led the review of a retailer’s private label
concept, production, sourcing, brand
positioning and new sub-lines
 Designed and implemented a business
development plan and processes for a leading
retailer. Worked on a similar project with a
regional manufacturing and wholesale company
 Worked on developing the operating model of a
leading UAE distribution company, defining
organizational structure and processes, and
designing KPIs across all levels
 Designed and implemented a business
development plan for a leading shirt
manufacturing and wholesale company
 Led the development of a new retail format for a
leading apparel retailer in the Levant. This involved
a review of the retail positioning, definition of a
footprint strategy, and acquisition of brands
 Conducted a brand portfolio review for a leading
retailer. This included a comprehensive
performance and market assessment, and resulted
in the rationalization of a number of
underperforming brands and acquisition of new
ones
 Conducted a number of category reviews for a
leading retailer in the Levant. This resulted in 20-
25% increase in sales within 1 year
 Supported a retailer in its regional expansion
across the Levant area
 Led a review of a retailers’ overall customer
experience – this included definition of best
practices, and training of staff to align to the
newly defined best practices
 Assembled collections for an apparel retailer;
process included management of an International
multi-brand portfolio and suppliers, purchasing of
raw material in International textile trade fairs as
well as ready-to-wear garments in Europe and the
US, direct work with factories for private label,
quality control and warehouse optimization,
distribution to network of stores, in-store displays
and merchandising, promotions and salesforce
training