The following evaluates the degree of organizational ethics and examines the various techniques and strategies through which WIPRO is fulfilling their responsibilities to key stakeholders. CSR can be defined as “A company's sense of responsibility towards the community and environment (both ecological and social) in which it operates.

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SUDHARSHAN E
CONTEMPORARY MANAGEMENT
EVALUATION OF CORPORATE SOCIAL
RESPONSIBILITY AND ETHICS OF
SUBMITTED BY
SUDHARSHAN E

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INTRODUCTION
The following assignment evaluates the degree of organizational ethics and examines the
various techniques and strategies through which WIPRO is fulfilling their responsibilities to
key stakeholders. CSR can be defined as “A company's sense of responsibility towards the
community and environment (both ecological and social) in which it operates. Companies
express this citizenship through their waste and pollution reduction processes, by contributing
educational and social programs and by earning adequate returns on the employed resources.
As the era of liberalization, privatization and globalization set in India in 1991, many of
the companies which were already established and the companies which were established later
saw tremendous growth in terms of size as well as profits. Some of the companies looked beyond
profits and started doing something good for the cause of the society. This assignment aims in
evaluating the company’s ethics and CSR through various CSR activities conducted by the
company and various theories and articles that support organizational ethics.
COMPANYOVERVIEW:
Wipro Ltd., the flagship company of the Azim H Premji group was incorporated in
the year 1945. The company started off originally as a manufacturer of vegetable ghee/vanaspati,
refined edible oils etc. Gradually the company has diversified into various other businesses.
Today Wipro Limited is the first PCMM Level 5 and SEI CMM Level 5 certified IT Services
Company globally.
Wipro provides comprehensive IT solutions and services, including systems
integration, Information Systems outsourcing, package implementation, software application
development and maintenance, and research and development services to corporations globally.
In the Indian market, Wipro is a leader in providing IT solutions and services for the
corporate segment in India offering system integration, network integration, software solutions
and IT services. Wipro also has profitable presence in niche market segments of consumer
products and lighting. In the Asia Pacific and Middle East markets, Wipro provides IT solutions
and services for global corporations.

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EVALUATING CORPORATE SOCIAL RESPONSIBILITY
PERFORMANCE
In today's fast-changing business world, companies are facing multiple new
environmental, social, and cultural challenges that in large part determine their capacity to
establish, maintain, and protect their business, and to deliver sustainable growth to benefit all.
The achievements of companies in the area of sustainable development are currently
evaluated using the data provided on their website, in their annual report, and in their CSR
report. There is an underlying trend to merge these into an integrated report that discloses, in one
reference document, the company’s financial and extra-financial information.
Rating agencies rework and interpret the elements provided using criteria and
methodologies they have developed in-house to rank company performance and results.
A panel discussion at the World Economic Forum concluded that the approach adopted
by rating agencies presents a number of shortcomings, including:
 Inadequate transparency on evaluation criteria and methodology
 High degree of inter-agency divergence with respect to a company's evaluation and
ranking
 Absence of media impact and reputation analysis
 Essentially backward-looking evaluations that provide little prognosis

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CSR standards
A CSR standard provides transparency and evidence of accountability. It embodies two types of
challenges:
i. The first challenge concerns the society’s expectations
ii. The second one incorporates the implementation activities in order to satisfy these
expectations.
However, none of the proposed CSR standards can satisfy these challenges simultaneously.
The selection of the CSR standard depends not only on the internationalized orientation of
the companies but also on the comprehensiveness of the local expectations and needs of society.
The global standards in most of the cases are more demanding than the local ones, while the
regional or local standards seem to adapt CSR to particular conditions of the country or region
where companies operate.
Larger companies tend to integrate CSR activities in their operations because they are
more visible to stakeholders and the cost of CSR standards, code conducts and social reports is
relatively small compared with that of small or medium size companies
RATING METHODOLOGY
The rating methodology is based on seven founding principles:
 Evidence Based
 Industry sector, country and size matter
 Diversification of sources
 Technology is a must
 Assessment by international CSR experts
 Traceability and transparency
 Excellence through continuous improvements

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WIPRO’S CSR POLICY TO THE STAKEHOLDERS
Wipro’s engagement with social and ecological issues goes back a long time. The central
tenets of their approach have been the emphasis on strong, meaningful work on systemic social
issues. Their CSR policy articulated below therefore reflects these principles and strategies that
have informed our long history of corporate citizenship and social responsibility over the years.
Their approach to social responsibility and sustainability rests on three important pillars
a. The Strategic: They choose domains and issues to engage with that are force multipliers for
social change and sustainable development. Social responsibility is as much about being a
sustainable organization as it is about external initiatives. Therefore, some of our areas of
engagement lie at the convergence of business goals and social purpose.
b. The Systemic: Within the chosen domains, they choose to engage on systemic issues that
require deep, meaningful and challenging work. Given the nature of social change, this implies
commitment over the long term, typically for several decades because real, genuine change does
that long to happen
c. The Deliberative: The emphasis on depth and on long term commitment implies a
deliberative approach that precludes spreading ourselves thin or engaging in ‘cheque book
philanthropy’. By implication, this also means that we are wary of expanding and growing our
social programs as ends in themselves. They will continue to adhere to this approach going
forward.
CSR ACTIVITIES OF WIPRO
Wipro CSR activities includes various areas
 Education: Wipro’s seeding programme, mission10x, santoor women’s scholarship
 Primary health care: Arogya jyothi,Tumkur health care project.
 Disaster rehabilitation: odisha and Uttarpradesh flood projects
 Environment: Eco-eye, Earthian
 Help to disability.

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ETHICS IN WIPRO
Agility: They achieve rapid delivery and deployment of services; benefit from on-demand and
scalable services. It is one of important characteristic and ethics of Wipro.
Standardization: They standardize what they do and gain time-to-market and cost benefits
which are very helpful in gaining the attention of stake holders and customers.
Flexibility: Wipro has the leverage evolving technology platform choices rather than getting
‘locked-in’ for many years and quickly benefit from matured platform changes
Inclusiveness: They share information and resources across the ecosystem of partners, throwing
up new possibilities to collaborate and integrate.so they function in effective and efficient
manner.
Frugal Operations: Exercise judicious incremental spend and align expenditure to operating
impact; tie sourced services to business outcomes
Integrity Manual: Derived from the ‘WIPRO values’ and defines the way Wiproites should
conduct Business with their customers. . It guides Wiproites through the tough choices they may
face in the daily execution of their role and helps create confidence in the minds of the
customers, investors, suppliers and society at large.

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INFERENCE
EVALUATION OF THE ORGNAISATIONAL ETHICS IN WIPRO:
WIPRO LTD can be rated 4.5/5 in my view when we consider taking the evaluation of
its ethics and corporate social responsibility towards the stake holders. When we look
through the scale of evaluation it may considered as follows:
 Very satisfied-5
 Satisfied-4
 fair-3
 Average-2
 Not good-1
REASONS FOR THE EVALUATION OF ETHICS IN WIPRO
Wipro has been named as the most ethical company in 2018 by ETHISPHERE
INSTITUTE for the seventh consecutive year.
Wipro has been growing in a stable manner for more than fifty years and one of the
most trusted IT limited in India.
Wipro has been extensively involved in charity on 2% of the company’s profit goes
to various trusts in India.
Wipro has the following characteristic which can be an important aspect in proving its
ethical standards
Intentional
Transparent
Ethical
Impartial
Timely

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