Corporate Social Responsibility (CSR), can be described as, the continuous commitment by corporations towards the economic and social development of communities in which they operate.

1. Presented by- ANJU
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2. Presented by- ANJU
Corporate Social Responsibility (CSR), can be described
as, the continuous commitment by corporations towards
the economic and social development of communities in
which they operate.
The goal of CSR is to embrace responsibility for
the company's actions and encourage a
positive impact through its activities on
the environment, consumers, employees,
communities, stakeholders and all
other members of the public sphere..
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3. Presented by- ANJU
The conceptualization of corporate social
responsibility uptill the 1990’s was purely in terms of
philanthropy or charity.
Welfare programs or initiatives
were introduced not as a duty or a
responsibility but as a form of
charity that was supposed to
indicate the virtues of the company
or the organization.
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4. Presented by- ANJU
Post-liberalization phase has seen a fundamental
shift from this philanthropy-based model of
corporate social responsibility to a stakeholder-
participation based model.
PHILANTHROPY
BASED MODEL
STAKEHOLDER
PARTICIPATION
BASED MODEL
LIBERALIZATION
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5. Presented by- ANJU
In the stakeholder model the community in which the
corporation is present in is seen as a stakeholder in
the company and therefore, the company has certain
obligation and duties towards it like it has towards its
other stakeholders (customers, employees,
shareholders).
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6. Presented by- ANJU
Corporate social responsibility is basically a new business
strategy to reduce investment risks and maximize profits by taking
all the key stakeholders into confidence.
Social and environmental stability and sustainability is necessary
for the survival of a free-market economy in the long run.
The importance being attached to accountability, transparency
and social and environmental investment as the key aspects of
corporate governance in the era of globalization.
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7. Presented by- ANJU
Issues such as environmental damage, improper
treatment of workers, and faulty production leading to
customer inconvenience or danger are being highlighted.
Investors and investment fund managers have
began to take account of a firm’s CSR policy in making
investment decisions.
Some consumers have become increasingly
sensitive to the CSR programmes of the firms
from which they buy their goods and services.
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8. Presented by- ANJU
Important for encouraging businesses
Consumer preference
Consumer opinions
Issues mainly emphasized on by consumers:
Product quality
Money value
Technological advancements
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9. Presented by- ANJU
• Leads to increase in the awareness of the
society
• Helps in dealing with societal matters such as:
• Nutrition & health issues
• Human rights & gender
• Labor practices
• Involvement in community issues
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10. Presented by- ANJU
The new economic era in India i.e. the post-liberalization
phase of the Indian economy was a catalyst for the radical
transformation in the corporate social responsibility
related practices in the country
The change was two fold:
transformation of the
conceptual understanding of
corporate social responsibility
innovations at the
implementation level
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11. Presented by- ANJU
PRESENTED BY:
ANJU
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