This document discusses corporate social responsibility (CSR), which involves companies integrating social, environmental, and economic concerns into their business operations. It addresses CSR aims like environmental protection, social and community activities, and ethical issues. The document also discusses debates around CSR, with some arguing it dilutes business focus or that social issues are not a business concern, while others see CSR as helping businesses compete and countries attract ethical companies.

2. An Idea whereby companies integrate economic, social and
environmental concerns in their business operations.
 Not only charity and sponsoring.
 Universal concept with a different approach (depending on
countries and environment).
 Corporate, professional and personal responsibility.
 To be committed to achieve results.
 The impact of a company’s actions on society.

3.  ENVIRONMENTAL AIMS
 SOCIAL & COMMUNITY ACTIVITIES
 ETHICAL ISSUES
 SUSTAINABLE DEVELOPMENT
 BUSINESS RELATIONSHIPS

4.  INAPPROPRIATE FUNDS
 A NEW CONCEPT IN INDIA
 TRANSFERING COMPETENCIES TO INDIVIDUAL COMPANIES
 RAISING FURTHER AWARENESS OF CSR
 BUILDING CAPABILITIES
 INAPPROPRIATE RESPONSES TO GLOBALIZATION
 GAPS IN CSR PRACTICES

6.  Business is incompetent to handle social issues
 The one responsibility of business is to maximize profits
 CSR is not definable and just another marketing trick
 Dilutes the primary aim of the business
 Business is not equipped to handle social activities
 Limits the ability to compete in a global marketplace

7. 1. “ THE MARKET CAN DELIVER BOTH SHORT-TERM
FINANCIAL RETURNS AND LONG-TERM SOCIAL
BENEFITS”
2. “THE ETHICAL CONSUMER WILL DRIVE CHANGE”
3. “ THERE WILL BE A COMPETITIVE ‘RACE TO THE TOP’
OVER ETHICS AMONGST BUSINESSES”
4. “ IN THE GLOBAL ECONOMY, COUNTRIES WILL
COMPETE TO HAVE THE BEST ETHICAL PRACTICES”

8.  ESTABLISHMENT OF GLOBAL CORPORATE CITIZENSHIP INITIATIVE
 IMPACT ON ECONOMY, ENVIRONMENT & SOCIETY
 NOT ONLY FOR CUSTOMERS BUY ALSO FOR EMPLOYEES
 HUMAN RIGHTS & CSR GO HAND IN HAND
 CSR GOES BEYOND CHARITY
 AN INDUSTRY IN ITS OWN RIGHT AND A PROFESSION AS WELL