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Introduction
Products of Mozilla
●
Mozilla Firefox: A web browser.
●
Firefox for mobile: A web browser for mobile phones and
smaller non-PC devices.
●
Mozilla Thunderbird: An email and news client.
●
Firefox OS: An open source operating system for
smartphones and tablet computers mainly based on HTML5.
●
JavaScript : The client-side scripting programming language
Strength
• Open source community
• Products like Bugzilla, Lightbeam, Persona, Webmaker
• Largest 3rd
party plugin community (add-ons).
• Biggest volunteer based company.
• Faster than most of the browsers in page loading time, the most
efficient browser of all considering memory usage
• Respect for internet standardization, which means web
developers love it
Weakness
• Very limited branding & marketing in comparison to our
major competitors like Chrome
• Not focusing one a single main feature that would distinguish
the browser from all the others.
• Dependent on loyalty of external developers.
• Has small internal team, which makes it difficult to quickly
adapt to new market opportunities.
Opportunity
• new market possibilities, web based mobile platform (FFOS)
• Increase in number of Internet users in countries like India.
(market)
• Consumers are becoming unique, demanding, engaged
• EU charging Google with anticompetitive behaviour.
• Web being the future
Threat
• Dependent on companies like Yahoo and Google
• Most of the times potential users do not see differences
between browsers.
• Problem about users downloading browser, but not using it.
• Giant companies like Google (chrome) and their unlimited
resource vs our limited resource.
Threat
• Dependent on companies like Yahoo and Google
• Most of the times potential users do not see differences
between browsers.
• Problem about users downloading browser, but not using it.
• Giant companies like Google (chrome) and their unlimited
resource vs our limited resource.

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Introduction about mozilla and a SWOT analysis

  • 2. Products of Mozilla ● Mozilla Firefox: A web browser. ● Firefox for mobile: A web browser for mobile phones and smaller non-PC devices. ● Mozilla Thunderbird: An email and news client. ● Firefox OS: An open source operating system for smartphones and tablet computers mainly based on HTML5. ● JavaScript : The client-side scripting programming language
  • 3. Strength • Open source community • Products like Bugzilla, Lightbeam, Persona, Webmaker • Largest 3rd party plugin community (add-ons). • Biggest volunteer based company. • Faster than most of the browsers in page loading time, the most efficient browser of all considering memory usage • Respect for internet standardization, which means web developers love it
  • 4. Weakness • Very limited branding & marketing in comparison to our major competitors like Chrome • Not focusing one a single main feature that would distinguish the browser from all the others. • Dependent on loyalty of external developers. • Has small internal team, which makes it difficult to quickly adapt to new market opportunities.
  • 5. Opportunity • new market possibilities, web based mobile platform (FFOS) • Increase in number of Internet users in countries like India. (market) • Consumers are becoming unique, demanding, engaged • EU charging Google with anticompetitive behaviour. • Web being the future
  • 6. Threat • Dependent on companies like Yahoo and Google • Most of the times potential users do not see differences between browsers. • Problem about users downloading browser, but not using it. • Giant companies like Google (chrome) and their unlimited resource vs our limited resource.
  • 7. Threat • Dependent on companies like Yahoo and Google • Most of the times potential users do not see differences between browsers. • Problem about users downloading browser, but not using it. • Giant companies like Google (chrome) and their unlimited resource vs our limited resource.