corporate social responsibility is important for every corporates. every corporate has responsibility over his society.

2. OLDEN DAYS
• THE BUSINESS OF
BUSINESS IS BUSINESS
AT PRESENT
• THE BUSINESS (activity) OF
BUSINESS
(trading/manufacturing/
service) IS NOT ONLY THE
BUSINESS(wealth creation)
BUT IT HAS TO TAKE CARE OF
THE SUSTAINABLE
DEVELOPMENT TOO…….

3. DEFINITION:
CORPORATE SOCIAL
RESPONSIBILITY is the
way in which business
consistently creates shared
values in society through :
• ECONOMIC DEVELOPMENT
• GOOD GOVERNENCE
• STAKEHOLDER RESPONSIVENESS
• ENVIRONMENTAL IMPROVEMENT

4. Social Responsibility of business refers to what the business does , over and above
the statutory requirement , for the benefit of the society.
The term “CORPORATE CITIZENSHIP” is also commonly used to refers to the
moral obligations of business to the society.
The operations of business enterprises affect a wide spectrum.
The resources they make use are of are limited to those of the proprietors and the
impacts of their operations is felt also by many a people who are in no way connected
with the enterprises.
A business enterprise has to be socially very responsive so that a social balance may
be struck between the opposing interests of these groups.
C.C. Desai Memorial Lecture , he reiterated his plea that if the corporation has to
function effectively , it has to be accountable to the public at large.

5.  H.S. Singhania classifies the nature of the social responsibility of business
into two categories :
 The manner in which business carries out it’s own activity
 The welfare activity that it takes upon itself as an additional function.
 The first involves – business is not merely a profit making but a social
function it involves certain duties .
 It should produce the maximum goods of good quality, ensure smooth
supplies at competitive prices , pay taxes, shun malpractices, pay a fair wage
to employees and a reasonable dividend to shareholders.

6. • Ministry of Corporate Affairs vide its Notification dated 27th February, 2014 (which shall come
into force with effect from 1st April, 2014) has come up with the modified Schedule VII which
covers wide range of activities which can be undertaken by the Companies as a part of their CSR
initiatives.
• Eradicating hunger, poverty and malnutrition, promoting preventive health care and
sanitation and making available safe drinking water;
• Promoting education, including special education and employment enhancing vocation skills
especially among children, women, elderly, and the differently abled and livelihood
enhancement projects;
• Promoting gender equality, empowering women, setting up homes and hostels for
women and orphans; setting up old age homes, day care centers and such other
facilities for senior citizens and measures for reducing inequalities faced by socially and
economically backward groups;
INITIATIVES

7. • Eradicate extreme poverty and hunger
• Achieve universal Primary education
• Promote gender equality and empower women
• Reduce child morality
• Improve maternal health
• Combat HIV/AIDS ,Malaria
• Ensures environmental sustainability
• Develop a global partnership

8. INFLUENCING FACTORS
• PROMOTERS AND TOP MANAGEMENT (tata)
• BOARD OF DIRECTORS
• STAKEHOLDERSS
• SOCIETAL FACTORS
• INDUSTRY AND TRADE ASSOCIATION
• GOVERNMENT AND LAWS
• POLITICAL INFLUENCE
• COMPETITORS
• RESOURCES
• ETHICAL INFLUENCE

9. CHALLENGES
• Inefficiency of the government
• Demands for greater disclosure
• Increased customer interest
• Increased pressure from the investors
• Change in employee behaviour
• Doubt
• Liabilities
• Denial
• Resources
• Causality
• Lack of Global Standards
• Benchmarking
• Lack of comparative credibility
• Uncertainty
• Fear of the unknown
• Fear of the known

10. • Protection of national heritage, art and culture including restoration of
buildings and sites of historical importance and works of art, setting up public
libraries, promotion and development of traditional arts and handicrafts ;
• Training to promote rural sports, nationally recognized sports, Paralympic
sports and Olympic sport
• socio-economic development and relief and welfare of the Scheduled Castes, the
Scheduled Tribes, other backward classes, minorities and women;
• Rural development projects.
• Ensuring environmental sustainability, ecological balance, protection of flora
and fauna, animal welfare, agroforestry, conservation of natural resources and
maintaining quality of soil, air and water;

11. PROS
• Increased employee loyalty and retention.
• Increased quality of products and services
• Increased customer loyalty
• Increased reputation and brand image
• Greater productivity and quality
• Reduced regulatory oversight
• Access to capital and market
• Product safety and decreased liability
• Less volatile stock value
• It boosts value and profitability
• It helps to create motivated employees
• It enhances customer relations
• Improves public image

12. • Positive workplace environment
• Increase in creativity
• Encourages professional and personal growth
• Promotes individual philanthropy
• Increase societal development
• Enhanced brand image and reputation
• Increase in educational institution
• Increases media coverage
• Boosts employee engagement
• Attracts and retains investors

13. CONS
• It requires higher costs
• It can create shareholders resistance
• It promotes green washing
• Reduced company profit
• Increases burden on company
• Government trying to “outscore” its responsibility towards
company
• Shareholders get less benefits
• Manipulation of accounts
• Unequal cost among competitors

14. CONCLUSION
• CSR is the heart and soul of modern corporations
and is an important standard for corporate
governance.
• CSR is an indispensible mechanism for increased
corporate accountability, profitability and
environmental sustainability
• CSR is the polestar for modern corporations in order
to maintain the integrity of moral fabrics both inside
and outside the corporation while conducting
socially responsible business.

16. S.PAVITHRA
N.S COLLEGE OF ARTS AND
SCIENCE