RAINBOW GROUP
Sr.No Name
1 Harsh Vaidya
2 Riyaz Khan Pathan
3 Dharak Rana
4 Mela Raval
5 Chintal Patel
6 Tanzim Talukdar
7 Prakash Valand
8 Varsha Jadav
9 Nimesh Prajapati
1. Ethical Liabilities
2. Activities for Employees
3. Health & Safety
4. Renewable
Energy/Environment
5. Education
6. Empowerment of
People/Sustainable
Livelihood
1. CSR Concept
2. CSR Drivers
3. CSR Stakeholders
4. CSR Success Factors
5. CSR & HR
THEORY PARTA PRACTICAL PARTB
I must know that all that
wealth does not belong
to me; what belongs to
me is the right to an
honourable
livelihood, no better
than that enjoyed by
millions of others. The
rest of my wealth
belongs to the
community and must
be used for the welfare
of the community.
Awareness about CSR
• Globalization and rapid advances in information
technology
• The greater importance of citizen-driven
activities, best seen in the work performed by
non-governmental organizations (NGOs).
• Greater social awareness among consumers
CSR
Drivers
Ethical
Consumerism
Globalization
Social
Awareness
S.R.I
Legislation
Ethical
Training
CSR STAKEHOLDERS*
RESPONSIBILITY
SHAREHOLDERS EMPLOYEES
CONSUMERS COMMUNITIES
EMPLOYEES
COMMUNITIES
CONSUMERS
1 • Reputation& Brand Management
2 • Accountability & Transparency
3 • Risk Management
4 • The Talent War
5 • License to Operate
6 • Diverting Attention
CSR SUCCESS FACTORS
CocaCola’s Case Study
Coca-Cola’s conflicts
• The presence of pesticides
• Water pollution and the over-extraction of groundwater.
Coca-Cola’s CSR policy
“Live Positively”
CS
&
H
CSR & HR
 Companies are increasingly required to take
account of the impact of their activities on society.
 The credibility of CSR is dependent on delivery of
product & services.
 HR is responsible for many of the key system &
processes (Ex.
Recruitment, Training, Communication)
 HR knowledge & skills about organizational
learning & cultural change.
 Managing trust & risk raises fundamental issues
about how people are managed.
1. Financial Reporting and Records
2. Equal Opportunities Employer
3. Gifts and Donations
4. Government Agencies
5. Political Non-alignment
6. Health, Safety and Environment
7. Quality of Products and Services
8. Corporate Citizenship
9. Cooperation of Tata Companies
10. Public Representation of the Company and the
Group
11. Third-Party Representation Use of the Tata Brand
12. Group Policies
13. Ethical Conduct
14. Regulatory Compliance
15. Concurrent Employment
16. Conflict of interest
17. Securities Transactions and Confidential
Information
18. Protecting Company Assets
19. Citizenship
20. Integrity of Data Furnished
21. Reporting Concerns
 Concept of fun at work
(Annual cultural festival – Oorja
Programme)
• It includes Drawing &
essay, contest, debates, quiz
competition, etc
• Every year 7000+ employees & their
families get involved in it.
 TCL declares first and fourth
Friday of month as
“ Home Station Day”.
 To ensure employees spend time with their
families.
• To ensure harmonious
work-life balance.
• All offices have a lights-off
each evening and working
beyond 6.30 pm on any
day
• In 2010, TCL started various activities like Friday
dressing, appreciation days, short movie
screening, contest, quiz, online
puzzle, interactive games and competition on
Friday and Monday.
Employees can announce
good or happy news by
ringing the cheer ring bell.
 TCL – HOPE
(Harnessing opportunities for people
empowerment)
It works with NGO’s to spread awareness about
health, hygiene and environment.
 TCL – EXPLORER CLUB
THEORY PART PRACTICAL PART
INTITITATIVE BY L & T INFOTECH FOR
SAFETY OF FEMALE EMPLOYEES
Renewable energy
and Enivourment
Two main components
1. Natural resource
management
2. Promotion of alternate
source of energy
Water Management And Conservation
 Okhamandal region at mithapur because the main
area of concern here is the stress on availability of water
for drinking irrigation.
 No. of program have been taken up
 Main program this year was the Gomati dam irrigation
channel renovation that helped
improve the life of 103 farmers.
 It help the irrigate 628 acres
their land as a result of which can
now grow crops in all three seasons.
1. Biogas plant_________
 Seeing the 46 bio gas plants constructed at
Babrala Haldia too replicated community last
year.
 Available facilities were satisfied is it yearly
helped them to cook for a
family of five twice
a day
also reduce the
consumption of
biomass fuel wood.
Across the three location
 Haldia
 Mithpur
 Babrala
2. Energy efficient cooking stoves___
2. Energy efficient cooking stoves___
 It has been well accepted by the people as it has
helped in reducing the consumption of solid
fuels including …
◦ biomass fuels wood,
◦ dung,
◦ agriculture residues,
◦ coal etc.
3. Solar street lights
 40 street light were installed at Babrala
township with support from Uttar Pradesh non
conventional energy development
agency(UPNEDA)
 Local people and municipality have given the
responsibility to maintain
 Mithapur too 6 solar street light were provide
1. Solar
2. Biogas
LARSEN & TOUBRO (L &T)
1. Solar ______
 Solar power is being used at various campuse
 and for the staff and labour colony at
construction sites.
2.Biogas________
 Biogas generated from kitchen waste at
Chennai campus is used for generating
electricity.
Energy Conservation
intervention Total energy conserved during
Fy 2012 – 2013
Process redesign 3793
Change CFL lamps 1449
Change in personal behavior and
auto shutting of lights when not it
use
243
Energy conservation
ITC Choupal
Supplementary Education Programme
•stemming drop-outs,
•increasing enrolments and
•enabling more children
to complete school.
 Supplementary Learning Centres
 infrastructural assistance to Government schools
 Mobile libraries & Roaming Laptops
ITC Choupal
Supplementary Education Programme
Beyond Books______________
 'Science on wheels' mobile vans
 increased from 2 to 8
 and impacted 100,000+ students
•Emergency Preparedness Programme
was conducted for the students of
government school at Guindy, Tamil
Nadu
Special first aid training sessions were
organized for the students of Adi Dravidar
Government High School near Chennai
Career counseling workshops were held at various
schools in Sarai Khwaja in Faridabad and, Hinkal,
Belevadi and Muganahundi in Mysore
Holistic Development
 Drawing and painting competitions, craft workshops and
science exhibitions fuel creativity and innovation in
children.
 Science exhibitions in 152 schools in
Vadodara district
 Painting competitions
◦ at Baldwin Methodist School (Bangalore),
◦ Santosh Nagar Primary School (Faridabad)
◦ and at various schools in Mysore
Education__________
Reinforcing Infrastructure _____
 Girls' toilets were constructed at Panposh Nodal School
near Kansbahal, Odisha
 Infrastructure support was provided in following
locations
 Remodeling and renovation
of Saraswati Vidya Mandir
primary school in
Ahmedabad, Gujarat
Construction of three
classrooms in Visakha Seva
Sadan in Visakhapatnam,
Andhra Pradesh
 Painting and paving of
classrooms at Ankhol school
in Vadodara, Gujarat
Reinforcing Infrastructure _____
 Desktop computers were donated to
schools in Mumbai, Kolkata and
Coimbatore
 The Powai campus, in collaboration with
the NGO 'Save the Children
India', created five Model Balwadis (Pre-
schools) for community children in
Mumbai
ITC CHOUPAL WOMEN’S
EMPOWERMENT PROGRAMME
• ITC assists them to form micro
credit self help groups so that
they can build up small savings
and finance , self employment
and micro enterprises.
• stick rolling projects have
emerged as profitable micro
enterprises as a result of the
linkage with ITC ‘s incense stick
brand ,Mangaldeep.
L & T LTD
(1)Vocational training
• Vocational training courses like beautician
and tailoring were offered to the
interested trainers.
(2) Health initiatives
• Health awareness programmes on water
borne and contagious diseases like clean
house & clean society competition as well
as healthy baby competition.
• Health check up is also conducted on a
regular basis by L& T.
• A special campaign on awareness
regarding curative and preventive health
EMPOWERING DISABLED
ITC LTD
• A large number of differently able
people have been employed in
diverse functions like
housekeeping, teleworking,
bakeries and as a musicians.
• Whistles for hearing impaired
employees to use in an
emergency and sign language
classes for the other staff.
ANIMAL HUSBANDRY PROGRAM
ITC( IMPERIAL TOBACCO COMPANY OF INDIA
LTD.)
 assisting cattle-owners to upgradetheir low-yielding
indigenous stock through cross-breeding by
artificial insemination.
 Comprehensive animal husbandry services
 Cross-bred yields are significantly higher than
indigenous stock
TATA CHEMICALS
 Animal Husbandry Development is a big source of
income for the people of Babrala(UP)
 helping the cattle owners by providing quality
services for better milk production.
 advisory services, animal health checkup at the
door step
 vaccination.breed improvement and provision of
balance nutrition for animal growth.
VOCATIONAL SKILL DEVELOPMENT
BABRALA (U.P.)
 Training on sewing and stitching specially for girls
 Typing
 Mobile repairing
 Computers
 beautician courses
 Tally accounting
 AC and refrigerator repairing
 Laptop repairing
ANUPAMA
 Construction skills
-L&T,114 youth
HALDIA(718) (Kerala)
Multiple skill development training like......
 Tailoring
 Nursing and hospitality
 Electrical repairing
 Computer and mobile repairing
MITHAPUR (Gujarat)
 Training of electrician and welder(45 days)
-140 youth, weldtech Baroda.
 Hospitality training
-35 students, Indian hotels (TAJ)
Sources
SOURCES
O Dissertation of Mr.Tarungiri Dixit
Batch-2006-2008
O www.tatachemicals.com
O www.tcsrd.org.
O www.itcportal.com
O www.larsentoubro.com
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Corporate Social Responsibility

  • 3.
    RAINBOW GROUP Sr.No Name 1Harsh Vaidya 2 Riyaz Khan Pathan 3 Dharak Rana 4 Mela Raval 5 Chintal Patel 6 Tanzim Talukdar 7 Prakash Valand 8 Varsha Jadav 9 Nimesh Prajapati
  • 4.
    1. Ethical Liabilities 2.Activities for Employees 3. Health & Safety 4. Renewable Energy/Environment 5. Education 6. Empowerment of People/Sustainable Livelihood 1. CSR Concept 2. CSR Drivers 3. CSR Stakeholders 4. CSR Success Factors 5. CSR & HR THEORY PARTA PRACTICAL PARTB
  • 8.
    I must knowthat all that wealth does not belong to me; what belongs to me is the right to an honourable livelihood, no better than that enjoyed by millions of others. The rest of my wealth belongs to the community and must be used for the welfare of the community.
  • 9.
  • 10.
    • Globalization andrapid advances in information technology • The greater importance of citizen-driven activities, best seen in the work performed by non-governmental organizations (NGOs). • Greater social awareness among consumers
  • 11.
  • 12.
  • 13.
  • 15.
  • 16.
  • 17.
  • 18.
    1 • Reputation&Brand Management 2 • Accountability & Transparency 3 • Risk Management 4 • The Talent War 5 • License to Operate 6 • Diverting Attention CSR SUCCESS FACTORS
  • 19.
    CocaCola’s Case Study Coca-Cola’sconflicts • The presence of pesticides • Water pollution and the over-extraction of groundwater. Coca-Cola’s CSR policy “Live Positively”
  • 20.
  • 21.
    CSR & HR Companies are increasingly required to take account of the impact of their activities on society.  The credibility of CSR is dependent on delivery of product & services.  HR is responsible for many of the key system & processes (Ex. Recruitment, Training, Communication)  HR knowledge & skills about organizational learning & cultural change.  Managing trust & risk raises fundamental issues about how people are managed.
  • 23.
    1. Financial Reportingand Records 2. Equal Opportunities Employer 3. Gifts and Donations 4. Government Agencies 5. Political Non-alignment 6. Health, Safety and Environment 7. Quality of Products and Services 8. Corporate Citizenship
  • 24.
    9. Cooperation ofTata Companies 10. Public Representation of the Company and the Group 11. Third-Party Representation Use of the Tata Brand 12. Group Policies 13. Ethical Conduct 14. Regulatory Compliance 15. Concurrent Employment
  • 25.
    16. Conflict ofinterest 17. Securities Transactions and Confidential Information 18. Protecting Company Assets 19. Citizenship 20. Integrity of Data Furnished 21. Reporting Concerns
  • 27.
     Concept offun at work (Annual cultural festival – Oorja Programme) • It includes Drawing & essay, contest, debates, quiz competition, etc • Every year 7000+ employees & their families get involved in it.
  • 28.
     TCL declaresfirst and fourth Friday of month as “ Home Station Day”.  To ensure employees spend time with their families.
  • 29.
    • To ensureharmonious work-life balance. • All offices have a lights-off each evening and working beyond 6.30 pm on any day
  • 30.
    • In 2010,TCL started various activities like Friday dressing, appreciation days, short movie screening, contest, quiz, online puzzle, interactive games and competition on Friday and Monday.
  • 31.
    Employees can announce goodor happy news by ringing the cheer ring bell.
  • 32.
     TCL –HOPE (Harnessing opportunities for people empowerment) It works with NGO’s to spread awareness about health, hygiene and environment.  TCL – EXPLORER CLUB
  • 35.
  • 36.
    INTITITATIVE BY L& T INFOTECH FOR SAFETY OF FEMALE EMPLOYEES
  • 45.
  • 46.
    Two main components 1.Natural resource management 2. Promotion of alternate source of energy
  • 48.
    Water Management AndConservation  Okhamandal region at mithapur because the main area of concern here is the stress on availability of water for drinking irrigation.  No. of program have been taken up  Main program this year was the Gomati dam irrigation channel renovation that helped improve the life of 103 farmers.  It help the irrigate 628 acres their land as a result of which can now grow crops in all three seasons.
  • 51.
    1. Biogas plant_________ Seeing the 46 bio gas plants constructed at Babrala Haldia too replicated community last year.  Available facilities were satisfied is it yearly helped them to cook for a family of five twice a day also reduce the consumption of biomass fuel wood.
  • 52.
    Across the threelocation  Haldia  Mithpur  Babrala 2. Energy efficient cooking stoves___
  • 53.
    2. Energy efficientcooking stoves___  It has been well accepted by the people as it has helped in reducing the consumption of solid fuels including … ◦ biomass fuels wood, ◦ dung, ◦ agriculture residues, ◦ coal etc.
  • 54.
    3. Solar streetlights  40 street light were installed at Babrala township with support from Uttar Pradesh non conventional energy development agency(UPNEDA)  Local people and municipality have given the responsibility to maintain  Mithapur too 6 solar street light were provide
  • 55.
  • 56.
    1. Solar ______ Solar power is being used at various campuse  and for the staff and labour colony at construction sites.
  • 57.
    2.Biogas________  Biogas generatedfrom kitchen waste at Chennai campus is used for generating electricity.
  • 58.
    Energy Conservation intervention Totalenergy conserved during Fy 2012 – 2013 Process redesign 3793 Change CFL lamps 1449 Change in personal behavior and auto shutting of lights when not it use 243
  • 59.
  • 62.
    ITC Choupal Supplementary EducationProgramme •stemming drop-outs, •increasing enrolments and •enabling more children to complete school.
  • 63.
     Supplementary LearningCentres  infrastructural assistance to Government schools  Mobile libraries & Roaming Laptops ITC Choupal Supplementary Education Programme
  • 64.
    Beyond Books______________  'Scienceon wheels' mobile vans  increased from 2 to 8  and impacted 100,000+ students
  • 65.
    •Emergency Preparedness Programme wasconducted for the students of government school at Guindy, Tamil Nadu
  • 66.
    Special first aidtraining sessions were organized for the students of Adi Dravidar Government High School near Chennai
  • 67.
    Career counseling workshopswere held at various schools in Sarai Khwaja in Faridabad and, Hinkal, Belevadi and Muganahundi in Mysore
  • 68.
    Holistic Development  Drawingand painting competitions, craft workshops and science exhibitions fuel creativity and innovation in children.
  • 69.
     Science exhibitionsin 152 schools in Vadodara district  Painting competitions ◦ at Baldwin Methodist School (Bangalore), ◦ Santosh Nagar Primary School (Faridabad) ◦ and at various schools in Mysore
  • 70.
  • 71.
    Reinforcing Infrastructure _____ Girls' toilets were constructed at Panposh Nodal School near Kansbahal, Odisha  Infrastructure support was provided in following locations
  • 72.
     Remodeling andrenovation of Saraswati Vidya Mandir primary school in Ahmedabad, Gujarat Construction of three classrooms in Visakha Seva Sadan in Visakhapatnam, Andhra Pradesh  Painting and paving of classrooms at Ankhol school in Vadodara, Gujarat Reinforcing Infrastructure _____
  • 73.
     Desktop computerswere donated to schools in Mumbai, Kolkata and Coimbatore
  • 74.
     The Powaicampus, in collaboration with the NGO 'Save the Children India', created five Model Balwadis (Pre- schools) for community children in Mumbai
  • 76.
    ITC CHOUPAL WOMEN’S EMPOWERMENTPROGRAMME • ITC assists them to form micro credit self help groups so that they can build up small savings and finance , self employment and micro enterprises. • stick rolling projects have emerged as profitable micro enterprises as a result of the linkage with ITC ‘s incense stick brand ,Mangaldeep.
  • 77.
    L & TLTD (1)Vocational training • Vocational training courses like beautician and tailoring were offered to the interested trainers. (2) Health initiatives • Health awareness programmes on water borne and contagious diseases like clean house & clean society competition as well as healthy baby competition. • Health check up is also conducted on a regular basis by L& T. • A special campaign on awareness regarding curative and preventive health
  • 78.
  • 79.
    ITC LTD • Alarge number of differently able people have been employed in diverse functions like housekeeping, teleworking, bakeries and as a musicians. • Whistles for hearing impaired employees to use in an emergency and sign language classes for the other staff.
  • 80.
  • 81.
    ITC( IMPERIAL TOBACCOCOMPANY OF INDIA LTD.)  assisting cattle-owners to upgradetheir low-yielding indigenous stock through cross-breeding by artificial insemination.  Comprehensive animal husbandry services  Cross-bred yields are significantly higher than indigenous stock
  • 82.
    TATA CHEMICALS  AnimalHusbandry Development is a big source of income for the people of Babrala(UP)  helping the cattle owners by providing quality services for better milk production.  advisory services, animal health checkup at the door step  vaccination.breed improvement and provision of balance nutrition for animal growth.
  • 83.
  • 84.
    BABRALA (U.P.)  Trainingon sewing and stitching specially for girls  Typing  Mobile repairing  Computers  beautician courses  Tally accounting  AC and refrigerator repairing  Laptop repairing
  • 85.
    ANUPAMA  Construction skills -L&T,114youth HALDIA(718) (Kerala) Multiple skill development training like......  Tailoring  Nursing and hospitality  Electrical repairing  Computer and mobile repairing MITHAPUR (Gujarat)  Training of electrician and welder(45 days) -140 youth, weldtech Baroda.  Hospitality training -35 students, Indian hotels (TAJ)
  • 86.
  • 87.
    SOURCES O Dissertation ofMr.Tarungiri Dixit Batch-2006-2008 O www.tatachemicals.com O www.tcsrd.org. O www.itcportal.com O www.larsentoubro.com
  • 89.
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