Corporate communication- Shubhangi

1. CORPORATE
COMMUNICATION
UNIT-1 DEFINITION OF ORGANIZATION, CHARACTERISTICS OF
ORGANIZATION, IMPORTANCE OF COMMUNICATION IN ORGANIZATION,
LEVELS OF ORGANIZATIONAL COMMUNICATION, TYPES OF
COMMUNICATION IN ORGANIZATION -FORMAL AND INFORMAL -VERTICAL,
HORIZONTAL,RUMORS,GRAPEVINE ETC. COMMUNICATING IN
MULTICULTURAL ENVIRONMENTS.

2. ORGANIZATION
Definitions of Organization :
Organization is derived from a Greek word
‘ORGAN’.
A group of people who work together in an
organized way for shared purposes.

3. Characteristics of Organization
 GOALS
 STRUCTURE
 PERSONS (EMPLOYEE’S)

4. IMPORTANCE OF COMMUNICATION IN
ORGANIZATION.
 Allow people to engage in the
planning ,organizing, leading and
controlling functions.
 Achieving integration and
coordination of agency goals rules and
human resources.

5.  To convey vision, Goals and give
directions to others.
 To improve performance of the
organization.
 Improve both Organizational and
individual performances.
 To cover every Management function.

6.  Organizational culture depends on
communications.
 Better the communication better the
performance.
 Communication promotes motivation by
informing and clarifying the employees about
the task & to improve their performance if its
not up to the mark.

7.  Communication is a source of information to
the organizational members for decision
making process as it helps to identify and
assigning alternative course of actions.
 Communication also plays a crucial role in
altering individual’s attitudes.
( well informed individuals will have a better
attitude than a less informed individual . )

8. LEVELS OF ORGANIZATIONAL
COMMUNICATION
INDIVIDUAL LEVEL
Understanding the mission, goals,
values and procedure of the
organization.
“Sense of MAKING A
DIFFERENCE”

9. GROUP LEVEL
Creating common culture to all the
employs to act with empowerment
Reducing day to day conflict .

10. ORGANIZATIONAL LEVEL
 Coordinating Organizational
resources .
 Sense of belonging and commitment.
 Direct impact on effort and efficiency.

11. Definition of Communication:
The word communication has originated from a Latin word
“Communes” which means something common.
Communication is a process of exchanging information,
ideas, thoughts, feeling and emotions through speech
signals, writing or behavior.
In communication process, a sender encodes a message and
then using a medium and send it to appropriate feedback
using a medium
Communication can be defined as the exchange of Ideas,
Information & Knowledge between the sender and the
receiver through an accepted code of symbols.

12. TYPES OF COMMUNICATION
IN ORGANIZATION
FORMAL
INFORMAL
VERTICAL
HORIZONTAL
RUMORS
GRAPEVINE

13. FORMAL COMMUNICATION
Formal communication is
communication that flows along
the lines of management or
authority.
A Formal communication is the
process of exchanging
information by following the
prescribed or official rules
 Formal communication takes
the shape of manual forms,
reports and meetings.

14. FORMAL COMMUNICATION

16. DOWNWARD
COMMUNICATION
• Employee performance appraisals
• Job instructions
• Job rational
• Motivational appeals

17. UPWARD COMMUNICATION
• Employee opinions & feelings
• Outlines of work problems
• Ideas for improvement
• Employee work, achievements & progress

18. HORIZONTAL
COMMUNICATION
• Intradepartmental Problem solving
• Interdepartmental Coordination
• Staff advice to Departments

20. INFORMAL COMMUNICATION
An Informal communication
is the process of spontaneous
exchange of information
among various people of
different status in the
Informal Communication.
 Informal communication
occurs when people come
together and talk about their
working conditions, family,
co-workers, etc.
Rumour, gossip, etc. are the
examples of the informal
communication.